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Rather than picking people from the real world and immersing them in a digital metaverse using an avatar the vision of John Hanke (Founder and CEO, Niantic) is the contrary, building a digital metaverse in the real world, where anyone feel empowered and connected, where digital objects, creatures and incredible 3D creations come to life putting a bit of magic in everyone’s ordinary live through 3D AR (augmented reality) tech.<\/p>\n\n\n\n This is a shared vision, at least in part, by Meta’s Zuckerberg and Microsoft’s Nadella, even by Google. This is a shared vision by other companies like Qualcomm as well. While Meta or Niantic talk about an open Metaverse ecosystem, Microsoft, or Qualcomm think about proprietary developments and experiences.<\/p>\n\n\n\n Qualcomm has recently launched the Snapdragon Spaces XR Developer Platform to create headworn (smart glasses) AR experiences adapted to the spaces surrounding the user (eg. a room in our homes, our office\u2026).<\/p>\n\n\n\n Based on the use of smartglasses, Qualcomm AR metaverse do not need for any screen to be enjoyed.<\/p>\n\n\n\n On the metaverse announcements by Meta and Microsoft I have written an article on ecah for Eastwind Marketing. I provide below the links to these articles at the end of this post.<\/p>\n\n\n\n <\/p>\n\n\n\n As Hanke explained, there are three pillars to build an actually engaging and interactive 3D AR metaverse experience for the real world: Understanding, Mapping and Sharing.<\/p>\n\n\n\n Undertanding each object and element of the environment where the AR experience will come to life is key and deep learning computer technology is used to achieve it.<\/p>\n\n\n\n Mapping is needed to provide a good interaction with the AR creation in the real world. Niantic provides dinamic mapping through cameras of computer vision creating a digital representation of the real world thet enables this interaction.<\/p>\n\n\n\n Sharing is key to make of the AR experience a metaverse experience in the real world. Niantic provides a multiplayer functionality that makes possible interacting with the AR object or creation no matter the device people are using. Sharing location and sharing stay is the first step to install the real world metaverse, where \u00abyou can transform the world for everyone\u00bb.<\/p>\n\n\n\n \u00abPlaying outdoors together is what we love in Niantic. And multiplayer tools are the core of this new AR experiences\u00bb, the founder of Niantic underscored.<\/p>\n\n\n\n <\/p>\n\n\n\n Amanda Witt (Product Manager at Niantic) explained the tools already available for developpers on the Lightsail platform (you can see them summarized on the photo below).<\/p>\n\n\n\n John Hanke ( founder and CEO, Niantic) announced that next year the comapny will launch the life production code (dps tool) for developpers, as well.<\/p>\n\n\n\n He explained that one of Niantic’s objectives is doing a 3D map of the world and that they are bringing docens of real objects and locations to this 3D map, providing big real world gameboards to life.<\/p>\n\n\n\n Hanke showed how mapping of the real object and life production code make possible hidding a digital object or information in a real one leaving it there for someone else to find it.<\/p>\n\n\n\n <\/p>\n\n\n\n The founder and CEO of Niantic pointed that creativity comes from any place, company or individual and that Niantic knows it thats why his company is investing $20 million for developpers around the world building 3D AR experiences on the Lightship platform.<\/p>\n\n\n\n The other big player at the time of building the 3D AR metaverse in the real world are brands.<\/p>\n\n\n\n Meghan Huges (Head of Lightship Global Marketing) explained how location and stay sharing features have provided the needed connection between people to bring the 3D AR metaverse to the real world making of it an interesting marketing tool for brands.<\/p>\n\n\n\n \u00abCreators are using location based AR experiences to connect people, to brins stories to life or siply for celebrating a milestone with their community in a more intimate way. And ther’s so much more. Brands are developping AR experiences to bring a bit of magic in people’s lives\u00bb, she said and mentiones a range of brands already doing so.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Lightship global launch keynote (video)<\/span><\/a> 6:09.- John Hanke (Founder and CEO, Niantic) explains the three key pillars to build AR metverse experiences for the real world<\/p>\n\n\n\n 13:20.- Amanda Whitt (Product Manager Niantic) explains the tools included in the Lightship AR Developpers Kit<\/p>\n\n\n\n 24:57.- Meghan Huges (Head of Lightship Global Marketing) explains the value that AR and Lightship bings for brands.<\/p>\n\n\n\n 32:53.- John Hanke (Founder and CEO, Niantic) announces dps -life production code- launch next year<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Facebook turns full into Meta\u2026verse<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/SUEISH1.jpg\")
<\/a>Three pillars to build the real world 3D AR metaverse<\/span><\/strong><\/h4>\n\n\n\n
<\/a>A wide range of tools but more to come next year through the mapped real world gameboards<\/span><\/strong><\/h4>\n\n\n\n
<\/a><\/a>Niantic can’t do it alone: Developers, other companies and brands play a key role to build the 3D AR metaverse for the real world<\/span><\/strong><\/h4>\n\n\n\n
<\/a>Image over the headline.-<\/strong> John Hanke (Founder and CEO, Niantic).\u00a9 Niantic<\/span><\/h4>\n\n\n\n
Related extermal links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n
<\/p>\n\n\n\nRelated Eastwind Marketing links:<\/span><\/strong><\/h4>\n\n\n\n