{"id":2018,"date":"2016-02-04T12:49:47","date_gmt":"2016-02-04T11:49:47","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2018"},"modified":"2016-02-05T03:10:15","modified_gmt":"2016-02-05T02:10:15","slug":"pepsi-launches-kola-house-hospitality-venture-preview-during-the-superbowl","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/pepsi-launches-kola-house-hospitality-venture-preview-during-the-superbowl\/","title":{"rendered":"Pepsi launches Kola House hospitality venture preview during the Superbowl"},"content":{"rendered":"

Pepsi will hold an exclusive preview of the Kola House at Pier 70 (San Francisco , USA) during the Super Bowl.
\nThe new experiential lounge and event space concept, the first hospitality foray of the snaks and beverage manufacturer, is launching its flagship in NYC’s Meatpacking District next spring.<\/p>\n

Experiential marketing far beyond branded entertainment<\/strong><\/span><\/p>\n

\u00abWe wanted to create a modern hub for consumers to share social and immersive experiences that were anchored in the exploration of our cola’s artisanal craft and flavor,\u00bb explained Seth Kaufman, Chief Marketing Officer, PepsiCo North America Beverages when the project was unveiled last 29th January. \u00abThe Kola House represents a new space for us to support our consumer-first approach to drive authenticity and innovation around our beverage offerings and ideals.\u00bb<\/p>\n

To launch the Flagship location, Pepsi has partnered with Lisle Richards and\u00a0Eric Marx\u00a0of well-known hospitality group The Metric (behind the Gilded Lily, The Wayfarer and more).<\/p>\n

Alex Ott, behind the food and coktail experience<\/strong><\/span><\/p>\n

Resident cocktail curator\u00a0Alex Ott. Ott’s unrivaled background in flavor chemistry and his superior knowledge of food and beverage pairings and global palates make him the ideal mastermind behind the development of Kola House’s cocktails and elixirs. A full artisanal menu from a rising resident executive chef will also offer specialty plates inspired by the kola nut.<\/p>\n

Live Nation will curate the entertainment offer<\/span><\/strong><\/p>\n

The flagship location will also serve as a transformative event space for pop culture moments in music, art, style, film, sports and more. Pepsi is leveraging its broad partnership with Live Nation to help build out a special music series,\u00a0Live at the Kola House, which will serve as tent pole moments throughout its year-long programming. Each of the intimate, stripped down performances will bring fans up-close to the artists both visually and acoustically for the once-in-a-lifetime shows.<\/p>\n

\u00abThrough curating and producing the live music series for Pepsi, guests at Kola House will enjoy distinctive engagements by not-to-be-missed artists,\u00bb said\u00a0Darin Wolf, Live Nation’s Executive Vice President, Media &<\/p>\n

\"PepsiCo's<\/a>
PepsiCo’s Kola House (vrtual render). \u00a9 PepsiCo.<\/span><\/figcaption><\/figure>\n

Sponsorship.<\/p>\n

Design by Leny Kravitz<\/strong><\/span><\/p>\n

To achieve the aesthetic, PepsiCo Design, led by Mauro Porcini, leveraged the creativity of an internal team and partnered with interior design firm, Kravitz Design Inc. \u00abKravitz Design worked closely with the Pepsi team to create a space that brings the Kola House vision to life as a multifaceted culinary and culturally exciting experience.\u00bb said\u00a0Lenny Kravitz, President of Kravitz Design Inc.<\/p>\n

First modular location at Pier 70<\/strong><\/span><\/p>\n

Kola House will also include a modular series at key events in pop culture that will replicate the experience of the flagship location, with local themes and ties woven into the food, beverage and designs.<\/p>\n

The first of the modular locations will open as an exclusive VIP space in\u00a0San Francisco\u00a0during Super Bowl 50, at Pier 70. The Super<\/p>\n

Bowl modular location comes to life thanks to a collaboration between Pepsi and DIRECTV announced last month.<\/p>\n

The centerpiece of Kola House at Pier 70 is a full service Kola Bar, where guests will discover the origins,\u00a0functionality and true flavor of the kola nut.<\/p>\n

The d\u00e9cor to be exhibited comes from a partnership between PepsiCo Design and interior design firm, Kravitz Design Inc.
\nMusic will be curated by Swizz Beatz and a live art installation from two legendary local\u00a0San Francisco\u00a0artists, Jeremy Fish\u00a0and\u00a0Sam Flores, will be displayed at the party.<\/p>\n

Pepsi will celebrate this first-of-its-kind space inviting media to enjoy specialty elixirs designed by Kola House resident cocktail creator and flavor chemist\u00a0Alex Ott, along artisanal bites inspired by the Flagship menu.<\/p>\n

The exclusive preview of Kola House is one of the several marketing and communication actions that PepsiCo will hold as official sponsor of the Superbowl 2016. The snakas and beverage manufacturer has announced as well its 50th Pepsi Super Bowl Advertisement, the \u00abJoy of Dance\u00bb starring R&B singer and actress Janelle Mon\u00e1e<\/p>\n

The actions to be held by PepsiCo during the footaball competition include the Pepsi and DIRECTV celebrate three nights at Pier 70; The Pepsi Rookie of the Year Award; Pepsi Helmets at NFL Experience (in the Moscone Center) and The Pepsi Fan Deck at Levi’s Stadium.<\/p>\n

Image over the headline.-<\/strong> \u00a9 PepsiCo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pepsi will hold an exclusive preview of the Kola House at Pier 70 (San Francisco , USA) during the Super Bowl. The new experiential lounge and event space concept, the first hospitality foray of the snaks and beverage manufacturer, is launching its flagship in NYC’s Meatpacking District next spring. Experiential marketing far beyond branded entertainment …<\/p>\n

Pepsi launches Kola House hospitality venture preview during the Superbowl<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2197,2215,2210,2202,2209,2212,2199,2201,2195,2205,2206,2208,2207,2204,400,2194,2203,2200,1200,2214,2196,2198,2211,2213],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2018"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2018"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2014"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2018"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}