{"id":20525,"date":"2021-11-30T16:00:00","date_gmt":"2021-11-30T15:00:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=20525"},"modified":"2021-11-30T21:08:24","modified_gmt":"2021-11-30T20:08:24","slug":"cannes-lions-launches-the-first-creative-b2b-lion-ever-in-the-festival-and-announces-some-other-changes-for-2022","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-launches-the-first-creative-b2b-lion-ever-in-the-festival-and-announces-some-other-changes-for-2022\/","title":{"rendered":"Cannes Lions launches the first Creative B2B Lion ever in the Festival and announces some other changes for 2022"},"content":{"rendered":"\n<p>Cannes Lions announced today the launch of the first Creative B2B Lion in the history of the Festival and other changes and refreshments, including: The transformation of the Creative eCommerce Lion into just Creative Commerce Lions (both for online and offline commerce); the refresh of the tracks and the refresh of the Media Lions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Celebrating creativity in the B2B field<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.<br><br>Entries will need to demonstrate a blend of short-term tactics and long-term brand building strategies that connect with customers, improve brand health and ultimately drive growth.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">The new Creative Commerce Lions<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">The Creative Commerce Lions evolved from the Creative eCommerce Lions, celebrate the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.<br><br>Entries will need to demonstrate how innovation and optimisation at any point of the end to end customer journey led to increased consumer engagement and commercial success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Tracks refreshed<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">The Awards Tracks have also evolved. The eight Tracks  (Craft, Experience, Engagement, Strategy, Classic, Health, Good and Entertainment) stand as an organising structure and the creative disciplines that represent the backbone of the Lions. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/Cannes-Lions-2022-Awards-Map.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/Cannes-Lions-2022-Awards-Map-1024x514.jpg\" alt=\"Cannes Lions 2022 Awards Map\" class=\"wp-image-20526\" width=\"1184\" height=\"594\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/Cannes-Lions-2022-Awards-Map-1024x514.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/Cannes-Lions-2022-Awards-Map-300x151.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/Cannes-Lions-2022-Awards-Map-768x385.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/Cannes-Lions-2022-Awards-Map-1536x771.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/Cannes-Lions-2022-Awards-Map.jpg 1600w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Cannes Lions 2022 Award Map.\u00a9 Cannes Lions.<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">The tracks also reflect the 15 Special Awards by discipline: Healthcare Agency of the Year, and Agency of the Year &amp; Independent Agency of the Year each for Craft, Experience, Engagement, Strategy, Classic, Good and Entertainment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Media Lions also refreshed<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">The Media Lions description has been updated to ensure that the work the Festival is celebrating is specifically creative media ideas.<br>The weightings of the judging criteria has been altered placing more of an emphasis on the media craft areas (Media Strategy &amp; Targeting and Media Execution).<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Finally Cannes Lions have also made some updates throughout the categories to reinforce the clear focus on celebrating media ideas and creativity.<br>The objective of these changes is, Cannes Lions underscores, \u00abensure the Award accurately reflects the current Media industry, and recognises the breadth of work that media agencies and specialists are engaging in\u00bb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Cannes Lions logo. \u00a9 Cannes Lions<\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/lions-are-back-cannes-lions-opening-for-entries-on-20th-january-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Lions are back: Cannes Lions, opening for entries on 20th January 2022<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative eCommerce turn into Commerce Lions (online and offline); refresh of the tracks and refresh of the Media Lions add to the B2B new Lion.<\/p>\n","protected":false},"author":24,"featured_media":20266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[12313,12448,12449],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20525"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=20525"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/20266"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=20525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=20525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=20525"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=20525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}