{"id":20647,"date":"2021-12-14T06:14:00","date_gmt":"2021-12-14T05:14:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=20647"},"modified":"2021-12-15T07:07:06","modified_gmt":"2021-12-15T06:07:06","slug":"nike-bets-for-nfts-blockchain-and-metaverse-through-acquisition-of-rtfkt","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/nike-bets-for-nfts-blockchain-and-metaverse-through-acquisition-of-rtfkt\/","title":{"rendered":"Nike bets for NFTs, blockchain and metaverse through acquisition of RTFKT"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">NIKE, Inc. today announced the acquisition of RTFKT , a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.<br>The terms of the deal will not be disclosed.<br><br>Esablished in in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT is a pioneering and innovative brand that is redefining the boundaries of physical and digital value to serve their broad community of creators. RTFKT team leverage the latest in game engines, NFTs, blockchain authentication and augmented reality to create one of a kind virtual products and experiences.<br><br>\u201cThis acquisition is another step that accelerates Nike\u2019s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,\u201d says John Donahoe, President and CEO of NIKE, Inc. \u201cWe\u2019re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike\u2019s digital footprint and capabilities.\u201d<br><br>\u201cThis is a unique opportunity to build the RTFKT brand and we are excited to benefit from Nike\u2019s foundational strength and expertise to build the communities we love,\u201d says Benoit Pagotto, one of RTFKT\u2019s co-founders. \u201cNike is the only brand in the world that shares the deep passion we all have for innovation, creativity and community, and we\u2019re excited to grow our brand which was fully formed in the metaverse.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong>\u00a9 Nike\/RTFKT<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>RTFKT leverages the latest in game engines, NFTs, blockchain authentication and augmented reality to create one of a kind virtual products and experiences.<\/p>\n","protected":false},"author":24,"featured_media":20650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3719,11747,12482,11025,2842,12481],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20647"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=20647"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/20650"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=20647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=20647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=20647"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=20647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}