{"id":20762,"date":"2022-01-10T17:43:00","date_gmt":"2022-01-10T16:43:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=20762"},"modified":"2022-01-14T17:52:24","modified_gmt":"2022-01-14T16:52:24","slug":"jd-com-opens-first-ochama-robotic-physical-store-in-europe","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/jd-com-opens-first-ochama-robotic-physical-store-in-europe\/","title":{"rendered":"JD.com opens first ochama robotic physical store in Europe"},"content":{"rendered":"\n

JD.com, a leading supply chain-based technology and service provider, opened two robotic shops by the new brand name \u201cochama\u201d in the Netherlands on 10th Jannuary 2022, with more locations to follow soon, both in this country and other European locations.<\/p>\n\n\n\n

\"Mark-den-Butter-_ochama_COO\"<\/a>
Mark den Butter (COO, ochama).\u00a9 JD.com<\/span><\/figcaption><\/figure><\/div>\n\n\n\n

It is the first time that JD.com has opened a physical retail store in Europe. Ochama, which combines \u201comni-channel\u201d and \u201camazing\u201d, also marks the first omni-channel retailor in the Netherlands that offers both food and non-food in one shopping app.

The new model of shops introduces an unprecedented shopping format merging online ordering and pick-up shops in which robots prepare the parcels, and and carry out the home delivery services.<\/p>\n\n\n\n

Ochama\u2019s Chief Operation Officer, Mark den Butter, noted that by fully tapping the technologies in logistics and supply chain management, the shops can bring down the product price by an extra 10% at the benefit of the chain\u2019s member customers.

In addition, people can visit the pick-up shop\u2019s showroom to experience ochama\u2019s product assortments, or they can also choose the next-day home delivery service without going to the pick-up shop.

\u201cWith rich experience in retail and cutting-edge logistics technologies that the company has accumulated over the years, we aspire to create an unprecedented shopping format for customers in Europe with better price and service,\u201d said Pass Lei, general manager of ochama, JD Worldwide.<\/p>\n\n\n\n

The omni-channel retail of the future to the Chinese way<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

The omni-channel model allows shoppers the convenience of ordering products online through ochama\u2019s App, where a full range of A-brand products are offered covering fresh & packaged food, household appliances, beauty, maternal and child products, fashion, home furnishings and more.<\/p>\n\n\n\n

\"ochama_Leiden_JD_com\"<\/a>
ochama Leiden. \u00a9 JD.com<\/span><\/figcaption><\/figure>\n\n\n\n

The automated warehouse is part of its futurist pick-up shop, where people can witness a fleet of robots including AGV (automated ground vehicles), robotic arms and more that engage in picking, sorting, and transferring the merchandise. By simply scanning the App\u2019s QR code at the check-out, shoppers will watch as their orders are carried to them by the conveyer belt, as part of a cashierless and hassle-free shopping trip.<\/p>\n\n\n\n

\u00bfWhy in The Nederlands?<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

The Netherlands is one of the most urbanized countries in Europe. Data from the World Bank shows that as of 2020, 92% of the population in the Netherlands live in cities with a polycentric urban structure, which has led ochama\u2019s decision to open shops across four cities.

\u201cDutch people are passionate for innovation and a green environment, and ochama\u2019s shopping format is designed to contribute to both aspects,\u201d said den Butter. \u201cThere will be no queue and fewer traffic jams to do the chores as they can go for convenience, benefits and everything in one stop at ochama.\u201d<\/p>\n\n\n\n

Image over the headline.- <\/strong>ochama Leiden pick up points.\u00a9 JD.com<\/span><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Related external links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Ochama\u2019s Chief Operation Officer, Mark den Butter, explains how does the omnichannel robotized model works (video)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese tech and e-commerce company JD.com opened its first 2 robotic shops in Europe under the brand \u201cochama\u201d in the Netherlands on 10th Jannuary 2022.<\/p>\n","protected":false},"author":24,"featured_media":20768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[12536,11133,12525,12529,12527,12524,12528,12530,12531,12532,12533,12535,12534],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20762"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=20762"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/20768"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=20762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=20762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=20762"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=20762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}