{"id":2087,"date":"2016-02-10T15:36:34","date_gmt":"2016-02-10T14:36:34","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2087"},"modified":"2016-02-10T16:03:25","modified_gmt":"2016-02-10T15:03:25","slug":"mcgarrybowen-grows-in-europe-through-achtung-purchase","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/mcgarrybowen-grows-in-europe-through-achtung-purchase\/","title":{"rendered":"mcgarrybowen grows in Europe through ACHTUNG! purchase"},"content":{"rendered":"

Dentsu Aegis adds creative hub in the Nederlands thanks to the purchase of ACHTUNG!, a high performing and award-winning creative agency headquartered in Amsterdam. ACHTUNG! will become part of Dentsu Aegis Network\u2019s global creative agency mcgarrybowen.<\/p>\n

This acquisition comes on the heels of that of Paris-based agency Same Same but different in late 2015 that strengthened mcgarrybowen’s European and luxury offerings. Amsterdam based ACHTUNG! adds the agency’s third creative hub in Europe besides London and Paris.<\/p>\n

This acquisition is part of mcgarrybowen\u2019s strategy expansion by launching new offices in top creative international hubs. ACHTUNG! will complement mcgarrybowen\u2019s growing international network, which now includes offices in London, Paris, Shanghai, Singapore, Hong Kong and S\u00e3o Paulo, in addition to its U.S. offices in New York, Chicago, San Francisco and San Antonio.<\/p>\n

Established ten years ago by Dick Buschman and Mervyn ten Dam, ACHTUNG! works with an enviable portfolio of A-list and international brands including Vodafone, Philips, Heineken and Google.<\/p>\n

Buschman, keeps leading the agency<\/strong><\/span><\/p>\n

Dick Buschman, founder of ACHTUNG!, will keep leading the agency reporting into Julius Minnaar, CEO of Dentsu Aegis Network Netherlands.<\/p>\n

As a creative agency for the digital era, ACHTUNG! supports its clients through creative brand campaigns and innovative and design-led digital services. With a strong team of 40 creatives, designers and producers, ACHTUNG! has been named Agency of the Year by digital and advertising award juries in 2007, 2009, 2013 and 2015. The agency has received as well high-profile international awards from Cannes Lions, Eurobest, Epica and others.<\/p>\n

\"Philips<\/a><\/p>\n

On the image.-<\/strong> Philips Brush Busters. This mobile app by ACHTUNG! for Philips was the most awarded work of the agency in 2015 . This work was bestowed Red Dot Award; ADCN Bronze (Digital Advertising); ADCN Bronze (Digital Design); FWA Mobile of the day; Spinawards Silver (Design); Spinawards Silver (Content); Spinawards Silver (Game).To watch the video case,<\/span> click here\u00a0<\/a><\/span><\/p>\n

Last September 2015 worldwide advertising expenditure forecasts by the Dentsu Group’s media communications agency Carat announced that advertising investment in the Netherlands grew 2.2% in 2014. Further growth of 1.2% was expected for both 2015 and 2016.<\/p>\n

Comments on the transaction<\/strong><\/span><\/p>\n

Dick Buschman, founder of ACHTUNG!, said: \u201cIt\u2019s a great time for creativity. The boundaries between advertising and content, branding and commerce, and media and technology are blurring and our clients increasingly ask for integrated communications and design solutions suited for the digital age. Together with mcgarrybowen and Dentsu Aegis Network, we believe we can unify creativity and innovation on an international scale.\u201d<\/p>\n

Gordon Bowen, founder and Global Chairman of mcgarrybowen, said: \u201cWhen we met the ACHTUNG! team there was an immediate connection with similar views on culture, innovation and creativity. We are very excited to welcome them to our growing family and thrilled to have another powerhouse European hub to better serve our clients regionally and globally.\u201d<\/p>\n

Julius Minnaar, CEO of Dentsu Aegis Network Netherlands, added: \u201cWe are very proud to welcome ACHTUNG! to our network and help us boost our creative profile in Amsterdam. As local market leader in digital media we look forward to collaborating with mcgarrybowen and ACHTUNG! to claim a leading position on the intersection of creativity, media and technology.\u201d<\/p>\n

Image over the headline.-<\/strong> \u00a9 ACHTUNG!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dentsu Aegis adds creative hub in the Nederlands thanks to the purchase of ACHTUNG!, a high performing and award-winning creative agency headquartered in Amsterdam. ACHTUNG! will become part of Dentsu Aegis Network\u2019s global creative agency mcgarrybowen. This acquisition comes on the heels of that of Paris-based agency Same Same but different in late 2015 that …<\/p>\n

mcgarrybowen grows in Europe through ACHTUNG! purchase<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":2089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[2312,997,863,2314,2316,410,2315,2313,2317],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2087"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2087"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2089"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2087"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}