{"id":2110,"date":"2016-02-09T22:26:20","date_gmt":"2016-02-09T21:26:20","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2110"},"modified":"2016-04-12T16:20:48","modified_gmt":"2016-04-12T14:20:48","slug":"turkish-airlines-adds-gotham-and-metropolis-as-new-destinations","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/turkish-airlines-adds-gotham-and-metropolis-as-new-destinations\/","title":{"rendered":"Turkish Airlines adds Gotham and Metropolis as new destinations"},"content":{"rendered":"

Drawing inspiration from the film Batman v Superman Dawn of Justice, Turkish Airlines\u00a0has created an array of experiences, beginning with an invitation for travelers to \u201cbook\u201d flights to two new U.S. destinations, Gotham City and Metropolis. Turkish Airlines currently flies to 113\u00a0countries, with flights to 284 destinations, now including the home cities of Batman and Superman.<\/p>\n

M. Ilker Ayci, Turkish Airlines’ Board Chairman, said, \u201cWe\u2019re extremely excited to partner with Warner Bros. Pictures on the most anticipated movie of the year.\u00a0 The excitment around Batman v Superman: Dawn of Justice will enable Turkish Airlines to showcase our global network and unrivaled hospitality to a legion of moviegoers across the world.\u201d<\/p>\n

\"Turkish<\/a>
Turkish Airlines and Warner Brosh introduce their patnership and Ilker Ayci, Turkish Airlines’ Board Chairman, before the Superman- Metropolis themed airplane. \u00a9 Turkish Airlines<\/span><\/figcaption><\/figure>\n

\u201cShowcasing Gotham City and Metropolis as our newest\u00a0U.S. \u2018destinations\u2019 reinforces our commitment to grow Turkish Airlines\u2019 visibility in the U.S., an important and growing market for the airline,\u201d \u00a0Ayci added.<\/p>\n

\u201cWe are delighted to be partnering with Turkish Airlines to take Batman and Superman into the skies and to fans everywhere,\u201d said Gene Garlock, Warner Bros. Pictures\u2019 Executive Vice President, Worldwide Promotional Partnerships. \u201cWhat made Turkish Airlines such an inspiring partner was their aspiration to dream up something more than just a promotional program but an experience that would be as original and epic as the film.\u201d<\/p>\n

Crispin Porter + Bogusky is the advertising agency that involved in this campaign.<\/p>\n

How does the booking and city virtual experience work<\/strong><\/span><\/p>\n

Beginning February 8th through\u00a0Mid\u00a0March 2016, Turkish Airlines is inviting fans and newcomers alike to visit turkishairlines.com\/flytogotham\u00a0or\u00a0turkishairlines.com\/flytometropolis\u00a0to reserve flights and begin their journey into the world of Gotham City and Metropolis.<\/p>\n

In doing so, participants will get an exclusive\u00a0virtual\u00a0view into the life of each city, including the activities, culture, nightlife and more. \u00a0On the booking site Turkish Airlines provides maps as well as information on tourism and entertainment activities, weather, population, monetary unit etc. on each of the new destinations, as they were real locations.<\/p>\n

\"Travel<\/a>
Travel to Gotham City and Metropolis with Turkish Airlines! virtual experience. \u00a9 Turkish Airlines.<\/span><\/figcaption><\/figure>\n

Five winners will be chosen among those who book a flight to Gotham or Metropolis. Each of the five win 1x 3 night\u2019s trip to an east coast destination of Turkish Airline’s choice, for two people, with accommodation and tickets to watch the Batman v Superman premiere on 20th March 2016.<\/p>\n

The location of the premiere will be disclosed to the winner during Winner Notification. Any further experience or activity will be at the discretion of Turkish Airlines, subject to agreement and consent by the winner(s).<\/p>\n

\"Batman_Gotham<\/a>
Batman_Gotham themed Turkish Airlines airplane. \u00a9 Turkish Airlines<\/span><\/figcaption><\/figure>\n

The promotional action is launched as part of the partnership with Warner Bros. Pictures\u00a0on the highly anticipated action adventure film,\u00a0Batman v Superman: Dawn of Justice.
\nIn the\u00a0movie,\u00a0a pivotal scene unfolds aboard\u00a0a 777 Turkish\u00a0Airlines\u00a0plane.\u00a0Outside the movie,\u00a0Turkish Airlines is unveiling innovative movie-themed experiences that give fans\u00a0around the world\u00a0an inside look into the world\u00a0of the iconic Super Heroes facing off for the first time on the big screen when the film comes to cinemas worldwide beginning March 25th, 2016.<\/p>\n

Fans can also join the online conversation around the movie using the hashtags #flytogotham\u00a0and\u00a0#flytometropolis.<\/p>\n

Other actions framed into the partnership with Warner Bros. Pictures\u00a0<\/strong><\/span><\/p>\n

With the Gotham City and Metropolis\u00a0virtual\u00a0experience as the centerpiece of its partnership with Warner Bros., Turkish Airlines is also sponsoring the movie\u2019s premieres and will\u00a0offer eight lucky\u00a0fans\u00a0the opportunity to attend one of these gala events.<\/p>\n

\"Special<\/a>
Special edition of the frequent flyer Miles & Smiles card. \u00a9 Turkish Airlines<\/span><\/figcaption><\/figure>\n

Further, beginning today,\u00a0Turkish Airlines will\u00a0start\u00a0unveiling\u00a0its movie-themed activations,\u00a0including: An exclusive\u00a0777\u00a0Turkish Airlines wrapped in\u00a0Batman v Superman Dawn of Justice\u00a0imagery; Limited edition movie-themed in-flight\u00a0amenity kits\u00a0for adults,\u00a0which includes\u00a0an eye mask\u00a0and slippers; Limited edition movie-themed in-flight amenity kits for children, including headphones, slippers, and a watch; Movie-themed in-flight menu items, such as\u00a0branded cookies and\u00a0cupcakes; A\u00a0 Time Out\u00a0travel guide featuring content focusing on Gotham City and Metropolis, which will be\u00a0distributed to\u00a0moviegoers, passengers and at\u00a0select venues; A special edition frequent flyer Miles & Smiles card.<\/p>\n

Image over the headline.-<\/strong> Turkish Airlines travel to Gotham City and Metropolis with Turkish Airlines! virtual experience. \u00a9 Turkish Airlines.<\/span><\/p>\n

Related external links<\/span>:<\/span><\/strong><\/p>\n

Fly to Gotham City with Turkish Airlines! (video) -superbowl ad-<\/span>
\n<\/a>
\nFly to Metropolis with Turkish Airlines!(video) -superbowl ad-<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Drawing inspiration from the film Batman v Superman Dawn of Justice, Turkish Airlines\u00a0has created an array of experiences, beginning with an invitation for travelers to \u201cbook\u201d flights to two new U.S. destinations, Gotham City and Metropolis. Turkish Airlines currently flies to 113\u00a0countries, with flights to 284 destinations, now including the home cities of Batman and …<\/p>\n

Turkish Airlines adds Gotham and Metropolis as new destinations<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":2113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2349,2350,2351,2345,2346,2344,2348,2347],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2110"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2110"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2113"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2110"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}