Merkle, dentsu\u2019s leading technology-enabled, data-driven customer experience management (CXM) company, has announced today the appointment of Pete Stein as the new President of Merkle Americas.
Pete Stein succeeds Michael Komasinski in this responsibility. Komasinski was promoted to Merkle\u2019s global CEO at the beginning of 2022.
Since 2020, Stein has been the global lead for Merkle\u2019s Experience and Commerce practice. In 2021, Stein was instrumental in the acquisition of LiveArea, bolstering Merkle\u2019s global experience and commerce capabilities and further positioning the business as a go-to experience partner for brands around the world.
\u201cI am excited about the opportunity to lead Merkle Americas and our clients as we take the customer experience transformation journey together,\u201d said Stein. \u201cAs I strive to solidify and grow this region, which represents 70 percent of Merkle\u2019s global revenue, I also vow to drive a renewed emphasis on company culture, including a continued focus on Merkle\u2019s DEI efforts, and to partner with dentsu Americas leadership to meet the changing needs of our clients.\u201d<\/p>\n\n\n\n
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Stein joined Merkle from global experience agency, Huge, where he was CEO. at Huge, he led a team of 1,200 people across 13 offices, building upon Huge\u2019s strength as a global experience agency rooted in user-centric design to deliver unified brand experiences. Prior to that role, he served as general manager at Fullscreen Media. Additionally, Stein spent more than 18 years at Razorfish, rising to global CEO. At Razorfish, he expanded a base of digital offerings by creating new global capabilities in e-commerce, social, mobile, and programmatic media.
\u201cPete is both an exceptional leader and a trusted industry expert in experience, commerce, and digital transformation. Since he arrived at dentsu in 2020, he has continued to attract top talent in this space \u2013 bringing the brightest minds together to do their best work with Merkle\u2019s leading capability,\u201d said Jacki Kelley, CEO, dentsu Americas. \u201cAs we continue to bring fully integrated solutions to our clients, I have no doubt that Pete will ensure this critical capability is completely integrated across the dentsu network, and accessible to all of our clients.\u201d<\/p>\n\n\n\n
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Michael Komasinski appointed Global CEO of Merkle<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Dentsu Group acquires LiveArea to enhance Merkle\u2019s cappabilities in customer experinece and commerce<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n