{"id":21639,"date":"2022-03-15T23:45:00","date_gmt":"2022-03-15T22:45:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=21639"},"modified":"2022-03-17T07:14:29","modified_gmt":"2022-03-17T06:14:29","slug":"spotify-and-fc-barcelona-seal-strategical-long-term-sponsorship-co-branding-and-sports-and-entertainment-partnership","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/spotify-and-fc-barcelona-seal-strategical-long-term-sponsorship-co-branding-and-sports-and-entertainment-partnership\/","title":{"rendered":"Spotify and FC Barcelona seal strategical long term sponsorship, co-branding and sports and entertainment partnership"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">FC Barcelona and Spotify, the most popular audio streaming subscription service in the world, have reached an agreement under which the Swedish company will become the main partner of the club and the official audio streaming partner of Bar\u00e7a .<br><br>The agreement includes the first rebranding of Camp Nou in the club&#8217;s history, which will be renamed Spotify Camp Nou, but the collaboration between Spotify u and Bar\u00e7a goes much further.<br><br>The agreement, approved and signed by Spotify and the Board of Directors of FC Barcelona, \u200b\u200bis still subject to ratification by the Extraordinary Assembly of Delegate Partners that will take place on April 3, through an electronic voting procedure.<br><br>\u201cWe are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Bar\u00e7a family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.<br>It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Bar\u00e7a and have made it a unique club in the world,\u201d Joan Laporta (President of FC Barcelona pointed) <br><br>\u201cWe could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify artists and this partnership will take this approach to a new scale. We\u2019re excited to create new opportunities to connect with FC Barcelona\u2019s worldwide fanbase.<br>Spotify\u2019s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways,\u201d Alex Norstr\u00f6m, Chief Freemium Business Officer, Spotify said.<br><br>Beyond simple sponsorship, the collaboration with Spotify is also part of the club&#8217;s objective to proactively seek partners who share the values \u200b\u200band philosophy that define its brand and, at the same time, allow it to maintain its status as a world benchmark, within and off the pitch, in an increasingly competitive environment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Spotify brand will appear on Bar\u00e7a&#8217;s t-shirts, but there is more: create a new entertainment experience and a space for interaction between artists and fans of the club<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">Among other things, the sponsorship agreement provides that the Spotify brand will appear on the shirts, both in the men&#8217;s and women&#8217;s teams, starting next July, throughout the 2022\/23 season and in the next four seasons.<br>Spotify will also sponsor training shirts beginning in the 2022\/23 season and for the next three seasons.<br><br>Spotify and FC Barcelona will work together to create opportunities for the iconic Bar\u00e7a t-shirt to become a space that can be used to celebrate artists from all over the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS-1024x1024.jpg\" alt=\"FCB_Spotify_Hero_WithLogos_1x1-2_RRSS\" class=\"wp-image-21629\" width=\"1183\" height=\"1183\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS-1024x1024.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS-300x300.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS-150x150.jpg 150w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS-768x768.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS-1536x1536.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/03\/FCB_Spotify_Hero_WithLogos_1x1-2_RRSS.jpg 1600w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u00a9 Spotify<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">The vision of this partnership between Bar\u00e7a and Spotify includes creating a new platform to help artists interact with the global community of FC Barcelona fans around the world.<br>Within the framework of this new alliance, Spotify will become the main partner of the club from the 2022\/23 season.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The long-term agreement on the ownership rights to the name of the stadium begins in July 2022 and will continue with the ambitious remodeling of the Camp Nou site, within the Espai Bar\u00e7a project. The aforementioned project will transform the Club&#8217;s facilities and surroundings into a new integrated first-row Bar\u00e7a offering of a new entertainment experience open to the city.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">A one-of-a-kind partnership offering artists the opportunity to interact with Bar\u00e7a&#8217;s supporters<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">The alliance reached by Bar\u00e7a and Spotify is a first for the club when it comes to bringing the worlds of music and football closer together. The agreement provides a global stage for players and artists at the Spotify Camp Nou stadium and creates new opportunities to connect artists and players with fans around the world.<br><br>The collaboration also unifies the men&#8217;s and women&#8217;s kits for partners, as part of both organizations&#8217; commitment to cultivate and support diverse talent now and for generations to come.<br><br>In addition, FC Barcelona and Spotify will work to use the promotion on the surfaces of the stadium and the club in order to amplify the work of the artists and reach the global Blaugrana television audience.<br><br>With the development of Espai Bar\u00e7a, Spotify joins the club in the next chapter of its history.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Render of the Spotify Camp Nou. \u00a9 Spotify<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Club&#8217;s t-shirts will show Spotify brand, and more: creating a new entertainment experience and space for interaction between artists and Bar\u00e7a&#8217;s fans<\/p>\n","protected":false},"author":24,"featured_media":21626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[12902,12904,12903,12906,12907,12905,12797],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/21639"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=21639"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/21639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/21626"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=21639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=21639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=21639"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=21639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}