{"id":21911,"date":"2022-04-06T12:00:00","date_gmt":"2022-04-06T10:00:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=21911"},"modified":"2022-04-07T14:36:27","modified_gmt":"2022-04-07T12:36:27","slug":"havas-group-grows-data-and-digital-marketing-offer-in-the-uk-and-the-usa-through-search-laboratorys-purchase","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/havas-group-grows-data-and-digital-marketing-offer-in-the-uk-and-the-usa-through-search-laboratorys-purchase\/","title":{"rendered":"Havas Group grows data and digital marketing offer in the UK and the USA through Search Laboratory&#8217;s purchase"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Havas Group announced today the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.<br><br>Search Laboratory will be integrated into Havas Media Group, reporting into the UK business as a core part of its offering alongside Havas Media, Havas Entertainment and Havas Market and the current management team, led by CEO Chris Attewell and Founder and Executive Chairman Ian Harris, will continue to lead the agency. The company will keep its brand.<br><br>This acquisition further strengthens Havas Media Group\u2019s digital marketing and data capabilities both within the UK and internationally, as well as enabling it to tap into a new talent pool outside of its existing offices in London and Manchester.<br><br>Established in 2005, Search Laboratory is one of only a handful of Google Marketing Platform Sales Partners trusted to offer expert implementation, training and ongoing support for the platform\u2019s advanced suite of tools. Its 150 experts deliver profitable, data-driven digital marketing campaigns across 35 countries to some of the world\u2019s leading brands, such as UiPath, Appian and Burton Snowboards.<br>Over the years the agency has won multiple industry awards and been featured in the Sunday Times Top 100 Best Companies to Work list eight times.<br><br>Yannick Bollor\u00e9, Chairman and CEO of Havas Group, says: \u201cThe acquisition of Search Laboratory comes at a time where Havas Media Group is experiencing an impressive period of growth and momentum. Continuing to invest in HMG is part of a global transformation plan to deliver more data led media experiences for both local and global clients. Search Laboratory\u2019s sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering that will help brands to activate their data in more meaningful ways. I wish Chris Attewell, Ian Harris and their teams a very warm welcome to our Group.\u201d<br><br>Patrick Affleck, CEO, Havas Media Group UK &amp; Ireland, comments: \u201cWe are thrilled that Search Laboratory will be joining Havas Media Group, further boosting our digital and data capabilities for our clients. They are market leaders in data driven digital and performance marketing, and as the industry prepares for a new, cookieless future, their advanced data and analytics services will enable our clients to better activate and extract strategic value from their first party data. With a highly experienced senior team and a diverse client base spanning several verticals, Search Laboratory represents an exciting growth opportunity for Havas Media Group in the UK and internationally.\u201d<br><br>Chris Attewell, CEO of Search Laboratory, adds: \u201cWe feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can\u2019t wait to work together and open up mutual opportunities for our staff and clients alike.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Search Laboratory logo.\u00a9 Search Laboratory <\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/havas-group-acquires-independent-digital-marketing-agency-front-networks-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Havas Group acquires independent digital marketing agency Front Networks in China<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/havas-group-buys-land-plot-in-sandbox-to-open-its-first-havas-village-in-the-metaverse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Havas Group buys land plot in Sandbox to open its first Havas Village in the metaverse<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/catarina-goncalves-leaves-mediamonks-la-to-join-republica-havas-as-chief-strategy-officer\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Catarina Gon\u00e7alves leaves MediaMonks LA to join Republica Havas as Chief Strategy Officer<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This investment is part of a global transformation plan to deliver more data led media experiences for both local and global clients, Bollor\u00e9 explains<\/p>\n","protected":false},"author":24,"featured_media":21912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[2627,13038,13036,4802,13037,671,13035,5170],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/21911"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=21911"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/21911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/21912"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=21911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=21911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=21911"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=21911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}