Publicis Groupe has officially announced today that the French multinational has been appointed as media agency for PepsiCo, one of the world’s leading food and beverage company, following a competitive pitch. To date it was WPP’s Mindshare the agency managing the media business of the US snak and beverages multinational in this Asian country.
The scope of the contract won by Publicis Groupe covers integrated media planning and buying duties across PepsiCo\u2019s beverage and food brands in Mainland China, including Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos.
This win marks Publicis Groupe\u2019s entry into PepsiCo\u2019s roster of agencies in the PRC.
\u00abWe are truly honored to be appointed as PepsiCo\u2019s media agency in China\u201d, said Jane Lin-Baden, Managing Partner APAC & CEO North Asia of Publicis Groupe, \u201cThis provides an incredible opportunity to work with some of the most iconic brands in the industry. Our team is so motivated and excited to apply the best of our thinking and capabilities to create winning momentum for PepsiCo in China.\u201d
The three-year contract entered into force on 1st April 2022.<\/p>\n\n\n\n
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Publicis Groupe created PLUS+ by Publicis, a dedicated business solution led by Zenith, inspired by PepsiCo\u2019s aspirations of Faster, Stronger and Better.<\/p>\n\n\n\n
This is a dedicated business unit, powered by Zenith, that creates an ecosystem of media, creativity, and technology for positive impact on business outcomes. PLUS+ unlocks growth in the dynamic marketplace with consumer centric solutions and transformational, data driven capabilities.
The purpose-driven operating model is people-first, with positive shared values underpinning a modern way of working, Publicis explains in their press release.<\/p>\n\n\n\n
The account moves from Mindshare to Publicis as a resulto of an agency pitch marking the French Groupe’s entry into PepsiCo\u2019s roster of agencies in China<\/p>\n","protected":false},"author":24,"featured_media":21929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[13047,13046,2194,13045,13049,920,13048],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/21928"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=21928"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/21928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/21929"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=21928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=21928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=21928"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=21928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}