{"id":22020,"date":"2022-05-12T22:50:00","date_gmt":"2022-05-12T20:50:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=22020"},"modified":"2022-05-24T12:36:51","modified_gmt":"2022-05-24T10:36:51","slug":"wks-colleen-decourcy-signs-for-snap-inc-as-chief-creative-officer","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/wks-colleen-decourcy-signs-for-snap-inc-as-chief-creative-officer\/","title":{"rendered":"W+K&#8217;s Colleen Decourcy signs for Snap Inc. as Chief Creative Officer"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Just five months ago, Colleen DeCourcy (for over 9 years Global Executive Creative Director at Wieden + Kennedy and during the latest 3 years co-President and Chief Creative Officer of the agency) announced she was retiring from the advertising sector, but it seems that veteran glories can&#8217;t help saying yes to new adventures and challenges.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">She, not only will not get retired, but she is joining Snap Inc. as Chief Creative Officer.<br><br>\u00abYep, I know\u2026but this was just too compelling to me. We need better, healthier tools for social engagement via technology. I honestly believe Snap has the values to provide them. Still not working in advertising,\u00bb said the second women to be presented with the Lion of St. Mark ever in the history of Cannes Lions, through a tweet confirming the news and explaning the reason why she joins the social tech company.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Further than responsible for a golden creative epoche at Wieden+Kennedy<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">DeCourcy first joined Wieden+Kennedy as global executive creative director in 2013 and announced her retirement from the agency and the advertising industry in 2021.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">She has spent her career leading innovative companies and advocating for a more equitable industry. Decourcy was named one of Fast Company magazine\u2019s Most Creative People in Business, honoured with the Fearless Voices award by the organisation She Runs It, and in 2019 was selected as the creative leader of the decade by AdWeek magazine.<br><br>Since 2013, Wieden+Kennedy and its network of global offices has amassed 149 Lions at the Cannes Lions International Festival of Creativity, one of W+K\u2019s most successful eras. This includes five Grands Prix: four for W+K\u2019s seminal creative work with Nike, including the epic \u2018Nothing Beats a Londoner\u2019 campaign by Wieden+Kennedy London, winning the inaugural Social &amp; Influencer Lions Grand Prix in 2018; and in 2020\/21 Nike\u2019s lauded \u2018You Can\u2019t Stop Us\u2019 by Wieden+Kennedy Portland, was awarded a highly coveted Film Lions Grand Prix.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Colleen DeCourcy (Chief Creative at Snap Inc.).\u00a9 Wieden + Kennedy.<\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a rel=\"noreferrer noopener\" href=\"https:\/\/eastwind.es\/marketing\/en\/colleen-decourcy-to-be-presented-with-the-lion-of-st-mark-at-cannes-lions-2022\/\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Colleen DeCourcy to be presented with the Lion of St.Mark at Cannes Lions 2022<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a rel=\"noreferrer noopener\" href=\"https:\/\/eastwind.es\/marketing\/en\/warc-rankings-with-crazy-dreams-as-most-effective-campaign-2022-usa-retains-once-more-the-1st-spot-as-most-creatively-effective-market\/\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">WARC rankings.- With Crazy Dreams as most effective campaign 2022, USA retains once more the 1st spot as most creatively effective market<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/DeCourcy\/status\/1524848532016054274\" target=\"_blank\"><span class=\"has-inline-color has-vivid-purple-color\">Colleen DeCourcy&#8217;<\/span><\/a><a href=\"https:\/\/twitter.com\/DeCourcy\/status\/1524848532016054274\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-purple-color\">s<\/span><\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/DeCourcy\/status\/1524848532016054274\" target=\"_blank\"><span class=\"has-inline-color has-vivid-purple-color\"> tweet<\/span><\/a><span class=\"has-inline-color has-vivid-purple-color\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We need better, healthier tools for social engagement via technology. I honestly believe Snap has the values to provide them, explains DeCourcy<\/p>\n","protected":false},"author":24,"featured_media":22021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3231,4260,734,5693,6710],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/22020"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=22020"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/22020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/22021"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=22020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=22020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=22020"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=22020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}