{"id":22704,"date":"2022-09-19T00:31:00","date_gmt":"2022-09-18T22:31:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=22704"},"modified":"2022-11-10T22:27:16","modified_gmt":"2022-11-10T21:27:16","slug":"interested-in-knowing-all-on-eu-commissions-plans-for-the-metaverse","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/interested-in-knowing-all-on-eu-commissions-plans-for-the-metaverse\/","title":{"rendered":"Interested in knowing all on EU Commission&#8217;s plans for the metaverse?"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">\u00abAs mentioned in President von der Leyen&#8217;s State of the Union letter of intent, metaverse is one of the pressing challenges ahead of us\u00bb\u2026\u00bbMetaverse, a new form of virtual space, is springing everywhere.\u00bb<br><br>\u00ab\u2026these metaverses operate in real-time, augmented or virtual reality and they cannot be reset or put on hold. They are becoming something akin to what for the ancient Greeks was the \u201cAgora\u201d: a public space, a new public \u201csquare\u201d where the digital interactions already possible online have the potential to be amplified as never before\u00bb.<br><br>\u201cWe will continue looking at new digital opportunities and trends, such as the metaverse\u00bb\u2026\u00bbOur European way to foster the virtual worlds is threefold: people , technologies and infrastructure\u00bb, this said Thierry Breton EU Commissioner for Internal Market on a post in the EU Commission blog last 13th September.<br>The people centered field includes: no monopolies, providing the needed security for users, as well as actions needed to keep the metaverse rooted in EU values and complying with EU Regulations.<br><br>In the tech chapter, the EU has already taken many steps, VR and AR as well as infrastructures are key to develop the metaverse and unfold all the opportunities also in the business opportunities field.<br><br>Breton goes further saying:\u00bbOur ability to shape the metaverse will depend on our ability to master and develop cutting-edge technologies in Europe and build a sustainable ecosystem.\u00bb<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The Virtual and Augmented Reality Industrial Coalition and public-private funding will be key to the development of key technologies such as photonics, semiconductors and new materials.<br><br>EU Commission will ask metaverse stakeholders to contribute in the funding needed to develop the connectivity infrastructures needed for the digital agora.<br>As \u00abthe amount of data being exchanged (and harvested) through these technologies will be of greater magnitude than ever\u00bb\u2026\u00bbThe new virtual worlds will put under even more intense pressure the connectivity infrastructure which is needed to allow all these developments to happen,\u00bb recognises Breton.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">No private held monopoly in the EU &#8216;digital agora&#8217;<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u00abPrivate metaverses should develop based on interoperable standards and no single private player should hold the key to the public square or set its terms and conditions. Innovators and technologies should be allowed to thrive unhindered,\u00bb Breton says on his blog post.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Lesons learnt: no wild west in the EU metaverse<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u00abWith the Digital Services Act (DSA) and Digital Markets Act (DMA), Europe has now strong and future-proof regulatory tools for the digital space.<br>We have also learned a lesson from this work: we will not witness a new Wild West or new private monopolies,\u00bb Breton explains.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Collaboratively developed:The Virtual and Augmented Reality Industrial Coalition and a true &#8216;movement&#8217;<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u00abToday, I am happy to launch the Virtual and Augmented Reality Industrial Coalition, bringing together stakeholders from key metaverse technologies. We have developed a roadmap endorsed by over 40 EU organisations active in this space, from large organisations to SMEs, and universities,\u00bb Breton announced.<br><br>\u00abThe metaverse is building on various blocks and technologies (software, platforms, middleware, 5G, HPC, clouds, etc.).<br>Europe has strong assets in this area: our research and innovation for middleware and software, and our skilled workers and researchers. We also have the competitive advantage of content with our large cultural and language diversity and our thriving gaming sector.<br>Immersive technologies and virtual reality are at the heart of this phenomenon. An ecosystem is already growing throughout Europe: in Italy, Latvia, France, Germany, Finland and elsewhere, made of big players as well as innovative SMEs.<br>The Commission has been laying the groundwork to structure this ecosystem.\u00bb<br><br>Further, EU Commission aims to trigger an actual &#8216;movement&#8217;: \u00abSimilarly to the European Bauhaus, we will launch a creative and interdisciplinary movement, aiming to develop standards, increase interoperability, maximising impact with the help of IT experts, regulatory experts citizens&#8217; organisations and youth,\u00bb Thierry Breton advances.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Fed by a mix od State-private sourced funding, both in the profitable tech and not so profitable infrastructure fields<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u00abWe will launch a comprehensive reflection and consultation on the vision and business model of the infrastructure that we need to carry the volumes of data and the instant and continuous interactions which will happen in the metaverses,\u00bb advances Breton. He underscores the paradox already surged during the COVID-19 pandemics, when compulsory confinement boosted digital interactions and e-commerce producing\u00bb\u2026increasing volumes of data being carried on the infrastructures but decreasing revenues and appetite to invest to strengthen them and make them resilient. The current economic climate sees stagnating rewards for investment and increasing deployment costs for pure connectivity infrastructure.<br><br>In Europe, all market players benefiting from the digital transformation should make a fair and proportionate contribution to public goods, services and infrastructures, for the benefit of all Europeans,\u00bb he points in the post.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Image over the headline.- Italian Metaverse in Second Life game. Image by ZZ Bottom thorugh wikimedia Commons modified by Eastwind. To watch the original image and read the terms of the lisense,<\/span> <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Italian_Metaverse_in_Second_Life_game.png\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-purple-color\">click here<\/span><\/a><br><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/state-of-the-union.ec.europa.eu\/system\/files\/2022-09\/SOTEU_2022_Letter_of_Intent_EN_0.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Ursula von der Leyen&#8217;s State of the Union Letter of Intent<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/STATEMENT_22_5525\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Thierry Breton&#8217;s post on EU plans for the metaverse<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/virtual-and-augmented-reality-coalition#:~:text=The%20Virtual%20and%20Augmented%20Reality%20Industrial%20Coalition%20is%20a%20platform,Media%20and%20Audiovisual%20Action%20Plan\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">The Virtual and Augmented Reality Industrial Coalition and other EU initiatives to &#8216;grasp the digital opportunity&#8217;<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/meta-puts-spain-in-the-center-of-its-metaverse-first-meta-lab-to-be-located-in-this-eu-country-and-the-tech-giant-will-hire-up-to-2000-people-in-next-5-years-among-other-plans\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Meta puts Spain in the center of its metaverse: First Meta Lab to be located in this EU country and the tech giant will hire up to 2,000 people in next 5 years, among other plans<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/meta-increases-social-distancing-in-the-metaverse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Meta increases social distancing in the metaverse<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/facebook-turns-full-into-meta-verse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook turns full into Meta\u2026verse<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/niantic-launches-lightship-first-ar-platform-and-developper-kit-to-build-an-open-metaverse-in-the-real-world\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Niantic launches Lightship, first AR platform and developper kit to build an open metaverse in the real world<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/microsoft-announces-new-tools-to-build-propietary-metaverses-for-collaborative-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Microsoft announces new tools to build propietary metaverses for collaborative work<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/facebook-announces-50-million-investment-to-develop-a-compatible-and-responsible-metaverse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook announces $50 million investment to develop a \u201ccompatible\u201d and \u201cresponsible\u201d metaverse<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><strong>More on metaverse, blockchainand related techs typing the keywords metaverse and\/or blockchain on the search case located above on the right under the header in Eastwind Marketing&#8217;s web page<\/strong><\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related Eastwind links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/en\/end-to-the-crypto-wild-west-in-the-european-union-agreement-on-eu-regulation-on-crypto-assets-reached-between-the-presidency-of-the-council-and-eu-parliament\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">End to the crypto wild west in the European Union?.- Agreement on EU regulation on crypto-assets reached between the Presidency of the Council and EU Parliament<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/en\/imf-georgieva-three-points-to-take-into-account-for-digital-currencies-acting-as-economic-booster-rather-than-as-an-economic-risk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">IMF Georgieva.- Three points to take into account for digital currencies acting as economic booster rather than as an economic risk<\/span><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EU Regulations could cause as much headaches to US and Asian Internet giants in the metaverse as they have had in the Internet and personal data arena<\/p>\n","protected":false},"author":24,"featured_media":22706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[13366,6645,6060,13363,10859,2233,13365,12200,11747,13364,11183,13368,939,13367],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/22704"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=22704"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/22704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/22706"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=22704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=22704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=22704"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=22704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}