Volkswagen has signed Nelly Kennedy, currently Senior Global Brand Marketing Director at Google, as Chief Marketing Officer for International Marketing at the Volkswagen Passenger Cars brand.
She succeeds Jochen Sengpiehl in this responsibility, as Sengpiehl moves to Volkswagen Group China to become the CMO.
Kennedy will take on her new role at Volkswagen from mid-February 2023.
Thomas Sch\u00e4fer, CEO of the Volkswagen Passenger Cars brand, said: \u201cWe are turning Volkswagen back into a love brand \u2013 approachable, customer-centric and authentic. Our marketing plays a key role in this context. As the new Chief Marketing Officer, Nelly Kennedy together with her team will help turn Volkswagen back into a true people\u2019s brand. I wish her every success!.\u201d<\/p>\n\n\n\n
<\/p>\n\n\n\n
Nelly Kennedy has over 30 years\u2019 experience in the brand marketing field.
Prior to joining Google, she was Director Digital at Cond\u00e9 Nast International and held several senior leading positions in global marketing with the sportswear company Adidas.
Kennedy studied PR at the University of Vienna and also holds a Postgraduate Diploma in International Marketing from the University of California, Berkeley.<\/p>\n\n\n\n
Imelda Labb\u00e9, Board Member for Sales, Marketing and After Sales at the Volkswagen Passenger Cars brand, said: \u201cI am delighted to be welcoming Nelly Kennedy, a digital and marketing expert with decades-long international experience, to Volkswagen. Together we will systematically forge ahead with realigning our brand and our marketing activities. I am convinced that Nelly Kennedy and the expertise she brings with her will make a decisive contribution to giving Volkswagen a clear brand profile in all regions and to turning our brand back into a genuine love brand.\u201d<\/p>\n\n\n\n
She succeeds Jochen Sengpiehl in this responsibility. Sengpiehl moves to Volkswagen Group China as CMO. She will take on her new role from mid-Feb 2023.<\/p>\n","protected":false},"author":24,"featured_media":22891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[10718,13440,13437,13435,13439,13436,13438],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/22890"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=22890"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/22890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/22891"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=22890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=22890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=22890"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=22890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}