{"id":23121,"date":"2022-12-05T15:55:00","date_gmt":"2022-12-05T14:55:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=23121"},"modified":"2023-01-17T05:07:27","modified_gmt":"2023-01-17T04:07:27","slug":"avon-institute-launches-chatbot-voice-to-combat-violence-against-women-in-brazil","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/avon-institute-launches-chatbot-voice-to-combat-violence-against-women-in-brazil\/","title":{"rendered":"Avon Institute launches chatbot voice to combat violence against women in Brazil"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Hundreds of women provided their voices to create the sound that will be used by \u00c2ngela, the social arm of Avon.<br>Through WhatsApp, \u00c2ngela supports girls and women facing domestic violence, putting them in contact with a wide network of legal, social and psychological support. <br>From the very first contact, the chatbot evaluates the degree of risk the person is exposed to in order to provide support, based on a questionnaire inspired by the international protocol. Since its launch, more than 30,000 consultations have been carried out on the platform.<br><br>\u00c2ngela is part of the \u00abSpeak Up, Angela\u00bbcampaign, one of the many actions to be carried out during the 21 days of activism initiative, created with the aim of fighting to end violence against women and that takes place annually between November 20th and December 10th when International Human Rights Day is celebrated.<br>\u00abSpeak up, \u00c2ngela\u201d has been developed by the agency Wunderman Thompson Brazil.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Over 500 voices together in the one that helps<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">The virtual assistant created by the Avon Institute to support the fight against domestic violence is called \u00c2ngela and she has gained a voice in the following way: More than 500 women, including Avon Beauty Representatives, consumers, collaborators, partners and followers of the Avon Institute and Avon on social networks were invited to donate their voices to the project.<br>Together, they were used to build the chatbot audio sound for Avon&#8217;s social arm.<br><br>\u201cBy inviting women to contribute, we reinforced the power and relevance of female union. \u00c2ngela&#8217;s voice represents us, just as it represents all women who want to continue occupying spaces, overcoming barriers and contributing to the future of new generations, especially when confronted with violent situations of any kind,\u201d said Daniela Grelin, executive Director of the Avon Institute.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">How did \u00c2ngela got her voice and how is &#8216;she&#8217; using it<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">In early November, audio clips from women were collected on the website www.vozdetodas.com.br. Together, they comprised Avon Institute\u2019s chatbot\u2019s unique voice, enabling it to say any type of word or phrase.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/12\/Angela_chatbot_AVON_Brazil_interior.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/12\/Angela_chatbot_AVON_Brazil_interior-1024x795.jpg\" alt=\"Angela_chatbot_AVON_Brazil_interior\" class=\"wp-image-23124\" width=\"1181\" height=\"917\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/12\/Angela_chatbot_AVON_Brazil_interior-1024x795.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/12\/Angela_chatbot_AVON_Brazil_interior-300x233.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/12\/Angela_chatbot_AVON_Brazil_interior-768x596.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/12\/Angela_chatbot_AVON_Brazil_interior-1536x1192.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2022\/12\/Angela_chatbot_AVON_Brazil_interior.jpg 1600w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Caption of the video presenting the voice of Angela. \u00a9 Wunderman Thompson Brazil.<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">Created by producer Bolha, the voice was developed through a system that teaches machines how real people speak. In this system, five hours of audio were used to create \u00c2ngela\u2019s good intonation, human-like timbre and understandable voice.<br><br>\u00c2ngela\u2019s voice will be used on the Avon Institute&#8217;s social networks on relevant topics for women, such as leadership, equality, politics and women&#8217;s spaces. It will also show how speech can be used as a tool of protection and inspiration for others.<br><br>The \u00abSpeak up, \u00c2ngela\u201d campaign aims to amplify women\u2019s voices, so that their experiences and perspectives are heard in traditionally male spaces. \u00c2ngela will be an important means of communication for the Avon Institute to call on society to rethink silencing, repetitive and naturalized attitudes that exclude women from public debate.<br>Daniela Grelin adds: \u201cWhen we use our voices, we share information, break free of isolation and encourage other people to speak and fight for their rights and spaces.\u201d<br><br>\u00ab\u00c2ngela\u2019s voice emerged to ask important questions, claim places and provoke discussions on topics that require attention. We unite the voice of women, with all their differences, to highlight their importance and power at work, in politics, in sports\u2026 in fact, wherever they want to be. This campaign is also designed to inform people about women&#8217;s rights and as a voice against violence and femicide,\u201d said Keka Morelle, CCO of Wunderman Thompson Brazil.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> \u00c2ngela, the chatbot and social arm of Avon to combat violence against women.\u00a9 Wunderman Thompson Brazil.<\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/youtube.com\/shorts\/lgMrHsHX6j4\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Listen to \u00abspeak Up \u00c2ngela\u00bb and see &#8216;her&#8217; (video)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through WhatsApp, \u00c2ngela puts girls and women facing domestic violence, in contact with a wide network of legal, social and psychological support.<\/p>\n","protected":false},"author":24,"featured_media":23122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[13537,727,13541,7652,1005,13540,13538,8538,13539],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/23121"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=23121"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/23121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/23122"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=23121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=23121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=23121"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=23121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}