{"id":23321,"date":"2023-01-18T19:37:00","date_gmt":"2023-01-18T18:37:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=23321"},"modified":"2023-01-20T18:25:31","modified_gmt":"2023-01-20T17:25:31","slug":"andy-laus-heartfelt-letter-inside-the-red-envelope-instead-of-just-money-in-the-chinese-new-year-2023-tv-ad-for-tik-tok-by-fredfarid-shanghai","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/andy-laus-heartfelt-letter-inside-the-red-envelope-instead-of-just-money-in-the-chinese-new-year-2023-tv-ad-for-tik-tok-by-fredfarid-shanghai\/","title":{"rendered":"Andy Lau’s heartfelt letter inside the red envelope instead of just money in the Chinese New Year 2023 TV ad for Tik Tok by Fred&Farid Shanghai"},"content":{"rendered":"\n

Fred & Farid Shanghai has been appointed by TikTok to develop its campaign for the Chinese New Year.
In partnership with top-tier Chinese star, Andy Lau, the leading creative agency created a brand TVC and dynamic opening screen assets using remote shooting methods.<\/p>\n\n\n\n

The campaign, which references the traditional Hongbao, the use of giving red envelopes filled with money as a gesture of good wishes during the Chinese New Year, brings new approach to the practice.<\/p>\n\n\n\n

Instead of focusing on the amount of money or the mechanism of receiving the Hongbao, the campaign emphasizes the simple and heartfelt message of good wishes conveyed through a traditional Chinese letter written by Andy Lau himself.<\/p>\n\n\n\n

Image over the headline.-<\/strong> Andy Lau writing the best wishes letter for Tiktik’s red envelope for their users. Caption from the TV ad published by Fred&Farid on You Tube. To watch the TVC click on the link I provide at the end of this post.<\/span><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Related external links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

TikTok – Chinese New Year 2023 campaign with Andy Lau<\/span><\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Instead of feeding the Hong bao with money Tik Tok does it with heartfelt good wishes on a letter written by de reputed Hongkonese actor Andy Lau<\/p>\n","protected":false},"author":24,"featured_media":23322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[13615,13619,13614,11703,13617,13618,13616],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/23321"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=23321"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/23321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/23322"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=23321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=23321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=23321"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=23321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}