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Looking Glass has paired its display technology with a software suite that allows brands, designers, and consumers to showcase 3D content that is typically viewed in 2D. The fast-moving shift from 2D to 3D media could have a significant impact on the future of retail, communication, and eventually, the home, where the consumption of 3D media could become the norm. In June 2022, Looking Glass introduced the world’s largest holographic display, the Looking Glass 65″, which is already being used in Accenture Labs in San Francisco. \u201cLooking Glass\u2019 3D technology can be deployed in physical environments along with paired metaverse experiences to create deeper, more immersive interactions between brands and their customers,\u201d said David Treat, senior managing director and global lead of Accenture\u2019s Metaverse Continuum business group. \u201cWe believe this technology has the potential to play a valuable role in metaverse content creation and across enterprise applications that bridge the physical and digital worlds, including retail marketing and holographic communications.\u201d<\/p>\n\n\n\n <\/p>\n\n\n\n Technology like the one developed by Looking Glass offers the opportunity to connect 3D digital experiences in the metaverse to the physical world. Looking Glass is the latest company to join Accenture Ventures\u2019 Project Spotlight, an engagement and investment program focused on investing in companies that create or apply disruptive enterprise technologies. In addition to funding, Project Spotlight connects emerging technology startups with the Global 2000 to fill strategic innovation gaps and offers extensive access to Accenture\u2019s domain expertise and enterprise clients, helping startups harness human creativity and deliver on the promise of their technology. <\/p>\n\n\n\n In March 2022, Accenture formed the Accenture Metaverse Continuum business group, which combines metaverse-skilled professionals and deep capabilities in customer experience, digital commerce, extended reality, blockchain, digital twins, artificial intelligence and computer vision to help clients design, execute and accelerate their metaverse journeys.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Heineken mocks at an hypothetical 3D printing of their metaverse beer, while others are already able to offer clients digitally tele-ported meals<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n LVMH, to accelerate 3D e-commerce unicorn Threedium through its Maison des Startups in 2022<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Threedium Secures $2.1 Million in pre-Series A funding<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Niantic launches Lightship, first AR platform and developper kit to build an open metaverse in the real world<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Samsung 3D tigers light the world ahead of Samsung Galaxy Unpacked event<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n An immersive 3D augmented reality experience in the hand of the customer to launch the Ford 150 Lightning truck<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n VML, UN and average citizen\u2019s 3D selfies remind world leaders that people are watching them at UN General Assembly<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Accenture to showcase cutting edge 3D body scanning tech at Cannes Lions Innovation<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n
Further, the Looking Glass Blocks sharing platform enables the same content to be shared seamlessly through any internet browser and across a variety of environments: mobile, social and even the metaverse. This marks the first-ever platform for hosting and sharing 3D holograms on the internet, allowing brands to provide their fans with an immersive consumer experience anywhere, on any device.<\/p>\n\n\n\n![\"Looking](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/02\/Looking-Glass-65.jpg\")
<\/a>Bringing the metaverse experience into the offline world, an appealing slice of a trillion dollar opportunity<\/span><\/strong><\/h4>\n\n\n\n
And growing consumer and business interest in the metaverse as a creator economy and tool to enhance day-to-day tasks is expected to fuel a $1 trillion revenue opportunity by the end of 2025, according to Accenture findings released in January 2023.
\u201cAs more companies establish and expand their metaverse presence, they\u2019re looking for ways to bring immersive metaverse experiences to their customers in the physical world, and we believe Looking Glass\u2019 holographic platform can enable them do that,\u201d said Tom Lounibos, Managing Director, Accenture Ventures. \u201cWe look forward to introducing our clients and ecosystem partners to the Looking Glass holographic software and hardware platform and working together to create new content, along with dynamic, customized 3D user experiences and interactions.\u201d<\/p>\n\n\n\n<\/a>
\u201cWith our patented software and hardware platform that includes our Looking Glass Portrait display and the larger format Looking Glass 32″ and 65″, Looking Glass holograms are poised to drive the seismic shift from 2D to 3D,\u201d said Shawn Frayne, co-founder and CEO of Looking Glass. \u201cWe believe this shift will be bigger than that from radio to TV, or the shift from black and white to color. The hologram era has truly begun and joining Accenture Ventures\u2019 Project Spotlight initiative will help us drive increased enterprise adoption of the powerful brand experiences and connections that Looking Glass will deliver.\u201d<\/p>\n\n\n\nAccenture Metaverse Continuum business group, to seize this multi-fazetted trillion dollar opportunity<\/span><\/strong><\/h4>\n\n\n\n
Image over the headline.-<\/strong> Looking Glass 3D connected display for retail.\u00a9 Looking Glass.<\/span><\/h4>\n\n\n\n
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