WPP today announces the acquisition of amp, one of the world\u2019s leading sonic branding companies.
amp\u2019s expertise will strengthen WPP\u2019s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients. The acquisition comes as sound continues to grow as a vital branding element, with 75% of GenZ consumers saying that music helps them to feel more connected to brands.
Mark Read, CEO, WPP, said: \u201cWith the rise of streaming, podcasting and short-form media, audio has become a critical component of the marketing mix. The acquisition of amp enhances our offer to clients, helping them create immersive experiences that engage consumers on a deeper level and drive their competitive advantage.\u201d<\/p>\n\n\n\n
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amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency\u2019s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.<\/p>\n\n\n\n
Established in 2009 by Michele Arnese, amp is based in the US, Europe and Asia, with main office hubs in Germany and the US. Its global team of more than 60 people has created award-winning sonic identities for some of the world’s most influential brands, including Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell, and General Motors.
Jane Geraghty, Global CEO of Landor & Fitch, said: \u201cI\u2019m delighted to welcome amp into the fold. The team is truly best-in-class and has effectively defined the rapidly growing sonic branding space with its work on clients like Mastercard and Mercedes-Benz. This acquisition gives us an unparalleled breadth of capability (graphic, digital, motion, physical, product and experiential) and now sonic. It will also help us accelerate our rapidly growing accessible design practice. I\u2019m enormously excited about what we can achieve together.\u201d<\/p>\n\n\n\n
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amp\u2019s strategic rigour and deep expertise in music and sound is based on its Sonic DNA\u00ae design approach. This unique creative platform is elevated by Sonic Hub\u00ae \u2013 its AI toolset \u2013 allowing it to analyse, create and manage sonic assets, delivering these at scale by harnessing the potential of generative AI. This innovative approach ensures that a brand\u2019s audio content is consistent yet tailored to diverse audiences, delivering a seamless experience across all consumer touchpoints.
Michele Arnese, Global CEO of amp, said: \u201cWe are excited to join the WPP family. This industry-first move shows the significance of sound as a must-have brand design and experience component. Integrating more closely with Landor & Fitch, true pioneers in brand design and consulting, will give us the opportunity to scale our award-winning Sonic DNA\u00ae design framework and our sonic AI platform Sonic Hub\u00ae within a broader brand identity context. Our global team of creatives, sonic experts, producers, client leads and researchers will team up with Landor & Fitch and WPP to unleash the power of audio, making brands sound better. We are beyond thrilled to begin this new chapter.\u201d<\/p>\n\n\n\n
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Know mor<\/span><\/a>e<\/span><\/a> on amp Voice App<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Adelphoi management team and J. Paterson establish 100% sonic branding agency DLMDD<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Mastercard, decided to take on the opportunity in the voice market through new Sonic Brand and first ever smart speaker skill<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Cannes Lions 2017.- Havas and Vivendi bless their merger, still pending, with music<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Cannes Lions 2017.- UMG Chairman & CEO, first ever music executive named Media Person of the Year<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Taiwan Mobile invests in leading Taiwanese podcast platform SoundOn<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n SXSW award for UK Vochlea sound AI system to compose instrumental music just with your voice<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Avon Institute launches chatbot voice to combat violence against women in Brazil<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Action Audio by AKQA earns Victorian Premier\u2019s Design Award Best in Digital<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Ford Fiesta y Carlos Jean, a la busca de la esencia del sonido con All the Music One New Fiesta<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Eastwind en EL SOL.- Carlos Jean y Roberto Carreras lanzan tres servicios de marketing musical innovadores<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Entrevista.- EL DJ Carlos Jean desvela sus nuevos proyectos (video)<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Eastwind en EL SOL- La m\u00fasica puede \u201csalvar\u201d a la publicidad y la publicidad puede \u201csalvar\u201d el negocio de las productoras, dice el socio de Carlos Jean<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\nRelated Eastwind Marketing links<\/span> (English edition):<\/span><\/strong><\/h4>\n\n\n\n
Related Eastwind Marketing links<\/span> (Spanish edition):<\/span><\/strong><\/h4>\n\n\n\n