{"id":24181,"date":"2023-05-25T12:55:00","date_gmt":"2023-05-25T10:55:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=24181"},"modified":"2023-05-26T00:15:32","modified_gmt":"2023-05-25T22:15:32","slug":"vccp-launches-ai-creative-agency-called-faith-with-michael-sugden-as-ceo-and-one-founding-client-the-tech-company-sage","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/vccp-launches-ai-creative-agency-called-faith-with-michael-sugden-as-ceo-and-one-founding-client-the-tech-company-sage\/","title":{"rendered":"VCCP launches AI creative agency called faith with Michael Sugden as CEO and one founding client, the tech company Sage"},"content":{"rendered":"\n

VCCP has announced today the launch of faith, its new AI creative agency, which will act as the Group\u2019s Generative AI creative shop, producing work for new and existing clients.
Through a partnership with two universities ( Keele University\u2019s Business School and School of Digital, Technologies and Arts, Staffordshire University) faith will also act as an explorative R&D hub.

VCCP Partnership CEO, Michael Sugden will also become CEO of faith.
Talking about the agency\u2019s ambition Sugden explains: \u201cWe have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination. We reject the notion that AI will make human creativity obsolete. Sugden continues \u201cWe won\u2019t realise this potential however by noodling around with MidJourney and Chat GPT. This is why we\u2019re launching a dedicated agency to advance AI\u2019s creative applications, accelerate our collective learning and share it quickly with our clients\u201d.

faith launches globally and will work alongside VCCP\u2019s seven international offices, servicing VCCP\u2019s worldwide roster of clients. VCCP has created and been using generative AI tools for several years within its media, data, planning, production and UX\/UI capabilities. This move sees the network further invest in their AI capabilities to accelerate and diversify their learning and client offering.<\/p>\n\n\n\n

faith in AI just used for good<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

With the belief that AI should only ever be used for good, faith launches with a detailed generative AI policy based around four principles:

a) Be Transparent when AI is being used

b) Be Authentic, fact-check AI-generated content<\/p>\n\n\n\n

\"Team_faith_Group-AI_16x9-2-1024x576\"<\/a>
faith’s team. Image by courtesy of VCCP.<\/span><\/figcaption><\/figure>\n\n\n\n

c) Be Compliant and break no laws

d) Be Ethical, only use AI for good<\/p>\n\n\n\n

14 practicioners and actively recruiting<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

The agency will launch with a collective of 14 practitioners made up of creatives, technologists, prompt engineers, strategists, data analysts and makers.
The shop is actively recruiting for further prompt engineers.<\/p>\n\n\n\n

Hand in hand with a founding tech client: Sage<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

faith launches with a founding client Sage, the leaders in accounting, financial, HR and payroll technology. Cath Keers, Chief Marketing Officer at Sage explains: \u201cAs a market leading technology company, thousands of Sage customers are already benefiting from AI solutions and services, elevating the work of humans and freeing them from repetitive administration tasks. AI also provides us with powerful insights that help us deliver a more personalised and human experience for our customers.
We are excited about the possibilities of this collaboration and what it gives us from a creative agency perspective.\u201d<\/p>\n\n\n\n

Image over the headline.- <\/strong>AI generated image of faith. Image by courtesy of VCCP London, composition Eastwind.<\/span><\/h4>\n\n\n\n

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Related Eastwind Marketing links<\/span> (English edition):<\/span><\/strong><\/h4>\n\n\n\n

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Pepperoni Hug Spot, the first TV ad created entirely with artificial intelligence<\/span><\/a><\/p>\n\n\n\n

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Former Twitter Chairman, Bret Taylor, and the VP Google Labs, Clay Bavor, to launch AI startup by next March<\/span><\/a><\/p>\n\n\n\n

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Microsoft announces multibillion investment in Open AI, the developer of Chat GPT<\/span><\/a><\/p>\n\n\n\n

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Snapchat launches My AI, an integrated bot based on Chat GPT<\/span><\/a><\/p>\n\n\n\n

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ADC celebrates its 102 years with 101 human+AI collaborative artpieces exhibition<\/span><\/a><\/p>\n\n\n\n

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Former Twitter Chairman, Bret Taylor, and the VP Google Labs, Clay Bavor, to launch AI startup by next March<\/span><\/a><\/p>\n\n\n\n

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Microsoft launches new unified search, browsing and chat experience through new AI powered Bing and Edge<\/span><\/a><\/p>\n\n\n\n

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AI features will begin rolling out on Google Search soon, Pichai announced today<\/span><\/a><\/p>\n\n\n\n

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Microsoft announces multibillion investment in Open AI, the developer of Chat GPT<\/span><\/a><\/p>\n\n\n\n

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Avon Institute launches chatbot voice to combat violence against women in Brazil<\/span><\/a><\/p>\n\n\n\n

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SoftBank increases marketing capacities through investment in ADA, Axiata\u2019s AI and data marketing company<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Publicis AI platform Marcel is born, but still in Beta<\/span><\/a><\/p>\n\n\n\n

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TELUS International acquires Lionbridge AI<\/span><\/a><\/p>\n\n\n\n

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McCann Japan appoints AI-CD \u00df robot as Creative Director<\/span><\/a><\/p>\n\n\n\n

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Related Eastwind links<\/span> (Spanish edition):<\/span><\/strong><\/h4>\n\n\n\n

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Elon Musk funda una empresa de inteligencia artificial bajo el nombre de X.AI CORP<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Telef\u00f3nica lanza Aura, nuevo modelo de relaci\u00f3n con sus clientes basado en inteligencia artificial<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Campari presentar\u00e1 un nuevo corto de Federico Fellini, rodado gracias a una inteligencia artificial, en el Festival de Venecia<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

HolaTiguan, la primera inteligencia artificial para el lanzamiento de un coche en espa\u00f1ol<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Arena presenta su \u00faltimo fichaje: El Bot Eustaquio<\/span><\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Associated with 2 universities, faith will serve VCCP’s 7 offices and global client base, as well as act as a hub for AI research<\/p>\n","protected":false},"author":24,"featured_media":24176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[670,13931,3231,3295,1005,13930,13932,11892],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/24181"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=24181"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/24181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/24176"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=24181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=24181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=24181"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=24181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}