![\"Michael](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/Michael-Larson-CEO-DAS-Group.jpg\")
<\/a>The new CEO of Omnicom Commerce Group will report to Michael Larson, CEO of the DAS Group of Companies (DAS). The appointment of Baker will be effective next August.
\u00abJacquelyn brings a unique combination of strategic acumen, client leadership and a proven track record in innovation and driving growth. We’re delighted she’s joining us to accelerate OCG’s vision and bring our product offer to the next stage,\u00bb commented Larson. \u00abWe are very grateful to have benefitted from Sophie’s industry experience and strong leadership over the past few years, and we thank her for ensuring this successful handover.\u00bb<\/p>\n\n\n\n
From Chief Experience Officer at VMLY&R to CEO at Omnicom Commerce Group<\/span><\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Jacquelyn Baker joins from VMLY&R Commerce, where she was Chief Experience Officer. She previously served as Managing Director of VMLY&R and was instrumental in driving commerce integration across the network following its 2021 merger with Geometry Global. Prior to that, she was VP Business Innovation at Rockfish. <\/p>\n\n\n\n Sophie Daranyi led the original business strategy and creation of OCG in October 2021. She played a pivotal role in setting the connected commerce agenda at Omnicom and pioneered the creation of OMNI Commerce, the ecosystem of data, partnerships, and tools on Omnicom’s OMNI platform. In addition, she was instrumental in the 2022 launch of Transact, a dedicated practice focused on connected-commerce consulting and eRetail execution services. The new agency played a key role in several new business wins including the L’Or\u00e9al USA media business, among others.<\/p>\n\n\n\n Prior to her role as OCG CEO, Daranyi was CEO of Haygarth, where she led the agency’s sale to Omnicom in 2015. Later, she was named CEO of RAPP UK overseeing Haygarth, RAPP and Code Worldwide, before moving to OCG.<\/p>\n\n\n\n Baker will take on her new role next August succeeding Sophie Daranyi, who decided to step down to pursue consultancy and non-profit opportunities.<\/p>\n","protected":false},"author":24,"featured_media":24263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[13977,483,734,13978,13980,13976,13979],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/24261"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=24261"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/24261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/24263"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=24261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=24261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=24261"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=24261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
With over 20 years of management, commerce and brand building expertise, Baker has an established track record of driving innovation within the commerce landscape. She is a recognized thought leader and strategic guide for clients across digital marketing, ecommerce and omnichannel customer strategy. She was named Account Leader of the Year by Campaign US in 2022 and a 2021 Women of Excellence Innovator award winner by Path to Purchase Institute.<\/p>\n\n\n\nDaranyi led the creation of Omnicom Commerce Group<\/span><\/strong><\/h4>\n\n\n\n
<\/a>Image over the headline.-<\/strong> Jacquelyn Baker (incoming CEO of Omnicom Commerce Group).<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"