CUSTOMMER EXPERIENCE:<\/strong><\/mark><\/h4>\n\n\n\nGrand Prix<\/span><\/strong><\/h4>\n\n\n\nWear ‘Em Out Store<\/p>\n\n\n\n![\"e_Bay_Wear](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/e_Bay_Wear-em-out-Store-1024x514.jpg\")
<\/a>Image by courtesy of ebay\/Edelman.<\/mark><\/figcaption><\/figure>\n\n\n\nBRAND: eBay
AGENCY: Edelman, New York
ADVERTISER: eBay
MARKET: USA<\/p>\n\n\n\n
eBay inserted itself into cultural conversation and increased sales by rewarding sneakerheads for wearing their shoes rather than preserving them.
As the largest marketplace for new and second-hand sneakers, eBay didn\u2019t only exist to sell new shoes it was there for sneakerheads that wanted to wear their shoes and express their personality.
eBay set up the eBay Wear \u2018Em Out Store: the world\u2019s first ever sneaker shop purposefully created to reward sneakerheads for wearing, not shelving their kicks and increased sales by 25%.<\/p>\n\n\n\n
link to the video-case<\/span><\/a><\/p>\n\n\n\nGold<\/strong><\/h4>\n\n\n\nVideo game Amazing Thailand. Culture To Commerce.<\/h2>\n\n\n\nBRAND: Tourism Authority of Thailand
AGENCY: Ogilvy, Bangkok
ADVERTISER: Tourism Authority of Thailand
MARKET: Thailand<\/h4>\n\n\n\n
The Tourism Authority of Thailand created a multiplayer game that enabled players to discover what Thailand has to offer as a way of promoting the country as a tourist destination during the COVID-19 lockdowns.<\/p>\n\n\n\n
Link to the video-case<\/span><\/a><\/p>\n\n\n\nSilver<\/strong><\/h4>\n\n\n\nUncharted Playgrounds
BRAND: BRP
AGENCY: Touch\u00e9!, Montreal
ADVERTISER: BRP
MARKET: Canada<\/h4>\n\n\n\n
Links to the campaign:<\/p>\n\n\n\n
Land owners<\/span><\/a>
Features<\/span><\/a>
Extended<\/span><\/a><\/p>\n\n\n\nBronce<\/span><\/strong>
Chiaki’s Journey
BRAND: Acura
AGENCY: MullenLowe, Los Angeles
ADVERTISER: Acura
MARKET: USA
Link to the video-case<\/span><\/a><\/p>\n\n\n\n<\/p>\n\n\n\n
LINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n<\/p>\n\n\n\n
CULTURAL IMPACT<\/span><\/strong><\/h4>\n\n\n\nGrand Prix<\/span><\/strong><\/h4>\n\n\n\nThe Homecoming (Parents and baby)<\/p>\n\n\n\n![\"Homecentrestore_Falling](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/Homecentrestore_Falling-in-Love_parents-with-child_The-Home-Coming-1024x545.jpg\")
<\/a>Image, by courtesy of Homecentrestore<\/mark><\/figcaption><\/figure>\n\n\n\nBRAND: Home Centre
AGENCY: Leo Burnett, Dubai
ADVERTISER: Home Centre
MARKET: UAE<\/p>\n\n\n\n
Home Center created a tangible cultural impact by supporting the adoption process in the Middle East.
War, the pandemic, and natural disasters had left many children orphaned, yet adoption was incorrectly assumed by many to be against religion and had thus become a cultural taboo.
Home Center broke through the taboo with a film conveying the positive future that adoption can give a child and the campaign resulted in 7,300 children being adopted.<\/p>\n\n\n\n
Link to the video of the campaign<\/span><\/a><\/p>\n\n\n\nGrand Prix for Good<\/strong><\/h4>\n\n\n\n#STOPRCYBERFLASHING campaign<\/p>\n\n\n\n![\"Stopciberflashingcampaign\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/Stopciberflashingcampaign-1024x372.jpg\")
<\/a>Image by coutesy of Brooks\/Grey London<\/mark><\/figcaption><\/figure>\n\n\n\nBRAND: Brook
AGENCY: Grey, London
ADVERTISER: Brook
MARKET: UK<\/p>\n\n\n\n
Brook called for the sending of unsolicited nude pictures to be debated in parliament in the UK and change the Online Safety Bill to include cyberflashing.
Despite a number of calls for change in legislation, cybercrime wasn’t seen as a real crime and it was less likely to be reported than traditional crimes.
Brook commissioned a series of OOH displays and used QR codes to prompt people to call on local MPs to support a change in legislation; consequently, the Online Safety Bill was successfully amended to include cyberflashing.<\/p>\n\n\n\n
Link to the #STOPRCYBERFLASHING campaign<\/span><\/a><\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\nLesso Lessons
BRAND: Roto Tanks
AGENCY: Ogilvy, Nairobi
ADVERTISER: Roto Moulders
MARKET: Kenya<\/h4>\n\n\n\n
Roto Tanks launched Lesso Lessons, a programme in Kenya to set up early intervention in nutritional guidance that reduces acute malnutrition.<\/p>\n\n\n\n
Link to the video-case<\/span><\/a><\/p>\n\n\n\nSilver<\/span><\/strong><\/h4>\n\n\n\nThe Missing Chapter
BRAND: Whisper (feminine Hygiene)
AGENCY: EssenceMediacom, Mumbai\/Leo Burnett Gurgaon
ADVERTISER: Procter&Gamble (P&G)
MARKET: India
Links to the campaign:<\/p>\n\n\n\n
The campaign<\/span><\/a>
The video-case<\/span><\/a><\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\nFemale Arabic
BRAND: Twitter
AGENCY: VMLY$R, Dubai
ADVERTISER: Twitter
MARKET: UAE<\/p>\n\n\n\n
Links to the campaign:<\/p>\n\n\n\n
Link to the initiative (explains the new feature) Twitter blog<\/span><\/a><\/p>\n\n\n\nVideo-case by VMLY&R<\/span><\/a><\/p>\n\n\n\nThe Micropedia of Microaggressions<\/h4>\n\n\n\n
BRAND: BBPA\/TMU Diversity Institute\/Canadian Congress on Inclusive Diversity and Workplace Equity
AGENCY: Zulu Aplpha Kilo, Toronto
ADVERTISER:TMU Diversity Institute\/Canadian Congress on Inclusive Diversity and Workplace Equity
MARKET: Canada
Link to the video-case<\/span><\/a><\/p>\n\n\n\nLINK TO WARC WINNERS LIST<\/span><\/a>
<\/p>\n\n\n\nLONG-TERM GROWTH<\/span><\/strong><\/h4>\n\n\n\nGrand Prix<\/span><\/strong><\/h4>\n\n\n\nNew Is Old (OOH billboard saying Special offer, 91% off your carbon footprint)<\/p>\n\n\n\n![\"New](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/New-is-Old_OOH-piece_Marcel-Paris-1024x577.jpg\")
<\/a>Image by courtesy of WARC.<\/mark><\/figcaption><\/figure>\n\n\n\nBRAND: Back Market
AGENCY: Marcel, Paris
ADVERTISER: Back Market
MARKET: France<\/p>\n\n\n\n
Back Market created a new category and became the leading online smartphone seller in France with its three-year New Is Old campaign.
Back Market examined consumers’ relationship with ‘new’ and the reasons why they were often reluctant to buy refurbished tech.
Over three years, Back Market developed the platform through TV, OOH and digital executions to change minds and became a trusted e-commerce brand, valued at \u20ac5.78bn.<\/p>\n\n\n\n
Link to the OOH piece selected by WARC<\/span><\/a><\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\nMan receiving Uber Eats delivery. Tonight, I’ll Be Eating\u2026
BRAND: Uber Eats
AGENCY: Special, Sydney
ADVERTISER: Uber Technologies
MARKET: Australia<\/p>\n\n\n\n
Uber Eats grew the brand by partnering with celebrities to introduce the catchphrase \u00abTonight, I’ll be eating\u2026\u00bb<\/p>\n\n\n\n
Link to the campaign (video)<\/span><\/a><\/p>\n\n\n\nSilver<\/span><\/strong>
Long-term growth done proper
BRAND: Yorkshire Tea
AGENCY: Lucky Generals, London
ADVERTISER: Bettys and Taylors of Harrogate
MARKET: UK<\/p>\n\n\n\nLink to the campaign (more than one video)<\/span><\/a> <\/span><\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\nKevin Versus John-How a hymble carrot usurped a national treasure to win the UK’s Christmas ad crown
BRAND: Aldi
AGENCY: McCAnn, Manchester
ADVERTISER: Aldi
MARKET: UK<\/p>\n\n\n\n
Links to the campaign:<\/p>\n\n\n\n
The campaign (video)<\/span><\/a><\/p>\n\n\n\nLink to the case-study Effie Awards 2022<\/span><\/a><\/p>\n\n\n\nLINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n
INSTANT IMPACT<\/span><\/strong><\/h4>\n\n\n\nGrand Prix<\/span><\/strong><\/p>\n\n\n\nDream Drop (Man in a shop)<\/p>\n\n\n\n![\"Dream](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/Dream-Drop_man-in-a-store-1024x554.jpg\")
<\/a>Image by courtesy of Ontario Lottery\/FCB Toronto<\/mark><\/figcaption><\/figure>\n\n\n\nBRAND: Ontario Lottery and Gaming Corporation
AGENCY: FCB, Toronto
ADVERTISER: Ontario Lottery and gaming Corporation
MARKET: Canada<\/p>\n\n\n\n
The Ontario Lottery and Gaming Corporation connected with new players by releasing an exclusive clothing line with a LOTTO MAX ticket attached.
The lottery was struggling to attract younger players while facing the challenge of a rise of new gaming options such as sports and online betting and video games.
The Lottery released the world\u2019s first wearable lottery ticket in the form of a clothing line with a barcode giving the wearer access to a year’s worth of lottery tickets, resulting in a 200% increase in ticket sales.<\/p>\n\n\n\n
Links to the campaign:
Link to the awarded piece<\/span><\/a>
Link to the video campaign case<\/span><\/a><\/p>\n\n\n\n
Grand Prix for Good<\/span><\/strong><\/h4>\n\n\n\nA bottle of wine caked in mud #Flutwein – Our Worst Vintage<\/h4>\n\n\n\n![\"Flutwein\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/Flutwein-1024x563.jpg\")
<\/a>Image by courtesy of Ahr Wine Region and the agencies Seven.One AdFactory, Munich and White Rabbit, Budapest<\/mark><\/figcaption><\/figure>\n\n\n\nBRAND: Flutwein
AGENCY: Seven.One AdFactory, Munich \/ White Rabbit, Budapest
ADVERTISER: Ahr Wine Region
MARKET: Germany \/ Hungary<\/h4>\n\n\n\n
Flutwein increased donations and awareness about flooding and the Ahr Valley in Germany by selling bottles of wine that had survived the flood.
To raise donations for the damaged areas, Flutwein branded the bottles of wine that were rescued from the cellars of the wineries.
The newly created #flutwein brand united the wines of more than 50 independent wineries from the Ahrweiler region under one single label and generated over 4.4m euros in six weeks.<\/p>\n\n\n\n
Links to the campaign:<\/p>\n\n\n\n
Link to the video<\/span><\/a><\/p>\n\n\n\nLink to the site<\/span><\/a><\/p>\n\n\n\nLink to the campaign case study (The One Club)<\/span><\/a><\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\nMountain biker. No Fear Is Too Small
BRAND: Mountain Dew
AGENCY: Flibbr Consulting Services, Mumbai
ADVERTISER: PepsiCo
MARKET: India<\/h4>\n\n\n\n
Mountain Dew questioned the conventional codes of heroism to tap into an emerging ethos of courage in post-pandemic India.<\/p>\n\n\n\n
Links to the campaign:
Link to the video ofthe campaign (original language)<\/span><\/a>
Link to the campaign-case study (in English)<\/span><\/a><\/p>\n\n\n\nSilver<\/span><\/strong><\/h4>\n\n\n\nLunchabuild This!
BRAND: Lunchables
AGENCY: Starcom, Chicago\/Goodby Silverstein & Partmners, San Francisco
ADVERTISER: Kraft Heinz Company
MARKET: USA<\/p>\n\n\n\n
Links to the campaign:
Link to the video case-study (The One Club)<\/span><\/a>
Link to the work (includeing all the pieces and actions)<\/span><\/a><\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\nInterface Interruption<\/p>\n\n\n\n
BRAND: Tubi
AGENCY: Mischief@ No Fixed Address, new York
ADVERTISER: Fox Corporation
MARKET: USA<\/p>\n\n\n\n
Link to the video case-study<\/span><\/a><\/p>\n\n\n\nBeernaments<\/p>\n\n\n\n
BRAND: Miller Lite
AGENCY: Alma DDB, Florida
ADVERTISER: Molson Coors Group
MARKET: USA<\/p>\n\n\n\n
Link to the campaign<\/span><\/a><\/p>\n\n\n\nFrench Toast Guy<\/p>\n\n\n\n
BRAND: Wendy’s
AGENCY: McCann, Toronto
ADVERTISER: Wendy’s Company
MARKET: Canada<\/p>\n\n\n\n
Link to the case-study (video)<\/span><\/a><\/p>\n\n\n\nThe Trophy Grill
BRAND: Tramontina
AGENCY: WundermanThompson, Sao Paulo
ADVERTISER: Tramontina
MARKET: Brazil<\/p>\n\n\n\n
Link to the campaign case study<\/span><\/a><\/p>\n\n\n\nLINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n<\/p>\n\n\n\n
BRAND PURPOSE<\/span><\/strong><\/h4>\n\n\n\nGrand Prix<\/span><\/strong><\/h4>\n\n\n\nFour women of colour. See My Skin<\/p>\n\n\n\n![\"See](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/See-my-skin-1024x475.jpg\")
<\/a>Image by courtesy of Unilever and Edelman, New York<\/mark><\/figcaption><\/figure>\n\n\n\nBRAND: Vaseline
AGENCY: Edelman, New York
ADVERTISER: Unilever
MARKET: USA<\/p>\n\n\n\n
Vaseline created the world’s first and most diverse medical image library to help people of colour in the USA find images of people with skin complaints that matched their own.
Under 6% of image-based online search results for skin conditions are on darker skin tones, meaning Black Americans suffer from misdiagnoses and untreated conditions
Vaseline aggregated thousands of images of conditions on Black and Brown skin to create a database designed to search conditions on darker skin and increased the number of people seeking dermatological care by 1,430%.<\/p>\n\n\n\n
Link to the campaign (video)<\/span><\/a><\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\nH For Handwashing. How Lifebuoy made handwashing a lesson that no one forgets<\/p>\n\n\n\n
BRAND: Lifebuoy
AGENCY: Lowe Lintas, Mumbai \/ MullenLowe, Singapore
ADVERTISER: Unilever
MARKET: India \/ Singapore<\/p>\n\n\n\n
Lifebuoy partnered with educators, NGOs and governments in 30 countries to instill the habit of handwashing into children through digital and on-ground activations.<\/p>\n\n\n\n
Link to the explanation and pieces of the campaign<\/span><\/a><\/p>\n\n\n\nSilver<\/span><\/strong><\/h4>\n\n\n\nBreaking taboos by brealing silence<\/p>\n\n\n\n
BRAND: Stayfree
AGENCY: DDB Mudra Group, Mumbai
ADVERTISER: Johnson&Johnson
MARKET: India<\/p>\n\n\n\n
Link to the campaign (all pieces) and explanation<\/span><\/a><\/p>\n\n\n\nI Will Always Be Me<\/p>\n\n\n\n
BRAND: Dell Technologies&Intel
AGENCY: VMLY&R, New York
ADVERTISER: Dell technologies&Intel
MARKET: UK<\/p>\n\n\n\n
Link to the video case-study<\/span><\/a><\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\nHypo Toilet Rescue Initiative (against open defecation in Nigeria)
-first time that Nigeria wins a Warc Award for Effectiveness-<\/p>\n\n\n\n
BRAND: Hypo Toilet Cleaner
AGENCY: Mediareach OMD, Lagos
ADVERTISER: Multipro Enterprise Limited
MARKET: Nigeria<\/p>\n\n\n\n
Links to the campaign:<\/p>\n\n\n\n
first<\/span><\/a>
second<\/span><\/a>
third<\/span><\/a><\/p>\n\n\n\nReseeding our appreciation for nature<\/p>\n\n\n\n
BRAND: Air Wick
AGENCY: Havas, New York\/Reckitt Benckiser, Parsippany
ADVERTISER: Reckitt
MARKET: USA<\/p>\n\n\n\n
Link to the information on this initiative<\/span><\/a><\/p>\n\n\n\n
LINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n
BUSINESS TO BUSINESS<\/span><\/strong><\/h4>\n\n\n\nGrand Prix<\/span><\/strong><\/h4>\n\n\n\nThe Hire (two men in a corridor standing up to their waists in water)<\/p>\n\n\n\n![\"The](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/The-Hire-1024x641.jpg\")
<\/a>Image by courtesy of Recruit Holdings (Indeed) and DDB Mudra, Bangalore<\/mark><\/figcaption><\/figure>\n\n\n\n
Wear ‘Em Out Store<\/p>\n\n\n\n BRAND: eBay eBay inserted itself into cultural conversation and increased sales by rewarding sneakerheads for wearing their shoes rather than preserving them. link to the video-case<\/span><\/a><\/p>\n\n\n\n The Tourism Authority of Thailand created a multiplayer game that enabled players to discover what Thailand has to offer as a way of promoting the country as a tourist destination during the COVID-19 lockdowns.<\/p>\n\n\n\n Link to the video-case<\/span><\/a><\/p>\n\n\n\n Links to the campaign:<\/p>\n\n\n\n Land owners<\/span><\/a> Bronce<\/span><\/strong> <\/p>\n\n\n\n LINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n The Homecoming (Parents and baby)<\/p>\n\n\n\n BRAND: Home Centre Home Center created a tangible cultural impact by supporting the adoption process in the Middle East. Link to the video of the campaign<\/span><\/a><\/p>\n\n\n\n #STOPRCYBERFLASHING campaign<\/p>\n\n\n\n BRAND: Brook Brook called for the sending of unsolicited nude pictures to be debated in parliament in the UK and change the Online Safety Bill to include cyberflashing. Link to the #STOPRCYBERFLASHING campaign<\/span><\/a><\/p>\n\n\n\n Roto Tanks launched Lesso Lessons, a programme in Kenya to set up early intervention in nutritional guidance that reduces acute malnutrition.<\/p>\n\n\n\n Link to the video-case<\/span><\/a><\/p>\n\n\n\n The Missing Chapter The campaign<\/span><\/a> Female Arabic Links to the campaign:<\/p>\n\n\n\n Link to the initiative (explains the new feature) Twitter blog<\/span><\/a><\/p>\n\n\n\n Video-case by VMLY&R<\/span><\/a><\/p>\n\n\n\n BRAND: BBPA\/TMU Diversity Institute\/Canadian Congress on Inclusive Diversity and Workplace Equity LINK TO WARC WINNERS LIST<\/span><\/a> New Is Old (OOH billboard saying Special offer, 91% off your carbon footprint)<\/p>\n\n\n\n BRAND: Back Market Back Market created a new category and became the leading online smartphone seller in France with its three-year New Is Old campaign. Link to the OOH piece selected by WARC<\/span><\/a><\/p>\n\n\n\n Man receiving Uber Eats delivery. Tonight, I’ll Be Eating\u2026 Uber Eats grew the brand by partnering with celebrities to introduce the catchphrase \u00abTonight, I’ll be eating\u2026\u00bb<\/p>\n\n\n\n Link to the campaign (video)<\/span><\/a><\/p>\n\n\n\n Silver<\/span><\/strong> Link to the campaign (more than one video)<\/span><\/a> <\/span><\/p>\n\n\n\n Kevin Versus John-How a hymble carrot usurped a national treasure to win the UK’s Christmas ad crown Links to the campaign:<\/p>\n\n\n\n The campaign (video)<\/span><\/a><\/p>\n\n\n\n Link to the case-study Effie Awards 2022<\/span><\/a><\/p>\n\n\n\n LINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n Grand Prix<\/span><\/strong><\/p>\n\n\n\n Dream Drop (Man in a shop)<\/p>\n\n\n\n BRAND: Ontario Lottery and Gaming Corporation The Ontario Lottery and Gaming Corporation connected with new players by releasing an exclusive clothing line with a LOTTO MAX ticket attached. Links to the campaign: Flutwein increased donations and awareness about flooding and the Ahr Valley in Germany by selling bottles of wine that had survived the flood. Links to the campaign:<\/p>\n\n\n\n Link to the video<\/span><\/a><\/p>\n\n\n\n Link to the site<\/span><\/a><\/p>\n\n\n\n Link to the campaign case study (The One Club)<\/span><\/a><\/p>\n\n\n\n Mountain Dew questioned the conventional codes of heroism to tap into an emerging ethos of courage in post-pandemic India.<\/p>\n\n\n\n Links to the campaign: Lunchabuild This! Links to the campaign: Interface Interruption<\/p>\n\n\n\n BRAND: Tubi Link to the video case-study<\/span><\/a><\/p>\n\n\n\n Beernaments<\/p>\n\n\n\n BRAND: Miller Lite Link to the campaign<\/span><\/a><\/p>\n\n\n\n French Toast Guy<\/p>\n\n\n\n BRAND: Wendy’s Link to the case-study (video)<\/span><\/a><\/p>\n\n\n\n The Trophy Grill Link to the campaign case study<\/span><\/a><\/p>\n\n\n\n LINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Four women of colour. See My Skin<\/p>\n\n\n\n BRAND: Vaseline Vaseline created the world’s first and most diverse medical image library to help people of colour in the USA find images of people with skin complaints that matched their own. Link to the campaign (video)<\/span><\/a><\/p>\n\n\n\n H For Handwashing. How Lifebuoy made handwashing a lesson that no one forgets<\/p>\n\n\n\n BRAND: Lifebuoy Lifebuoy partnered with educators, NGOs and governments in 30 countries to instill the habit of handwashing into children through digital and on-ground activations.<\/p>\n\n\n\n Link to the explanation and pieces of the campaign<\/span><\/a><\/p>\n\n\n\n Breaking taboos by brealing silence<\/p>\n\n\n\n BRAND: Stayfree Link to the campaign (all pieces) and explanation<\/span><\/a><\/p>\n\n\n\n I Will Always Be Me<\/p>\n\n\n\n BRAND: Dell Technologies&Intel Link to the video case-study<\/span><\/a><\/p>\n\n\n\n Hypo Toilet Rescue Initiative (against open defecation in Nigeria) BRAND: Hypo Toilet Cleaner Links to the campaign:<\/p>\n\n\n\n first<\/span><\/a> Reseeding our appreciation for nature<\/p>\n\n\n\n BRAND: Air Wick Link to the information on this initiative<\/span><\/a><\/p>\n\n\n\n The Hire (two men in a corridor standing up to their waists in water)<\/p>\n\n\n\n![\"e_Bay_Wear](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/06\/e_Bay_Wear-em-out-Store.jpg\")
<\/a>
AGENCY: Edelman, New York
ADVERTISER: eBay
MARKET: USA<\/p>\n\n\n\n
As the largest marketplace for new and second-hand sneakers, eBay didn\u2019t only exist to sell new shoes it was there for sneakerheads that wanted to wear their shoes and express their personality.
eBay set up the eBay Wear \u2018Em Out Store: the world\u2019s first ever sneaker shop purposefully created to reward sneakerheads for wearing, not shelving their kicks and increased sales by 25%.<\/p>\n\n\n\nGold<\/strong><\/h4>\n\n\n\n
Video game Amazing Thailand. Culture To Commerce.<\/h2>\n\n\n\n
BRAND: Tourism Authority of Thailand
AGENCY: Ogilvy, Bangkok
ADVERTISER: Tourism Authority of Thailand
MARKET: Thailand<\/h4>\n\n\n\nSilver<\/strong><\/h4>\n\n\n\n
Uncharted Playgrounds
BRAND: BRP
AGENCY: Touch\u00e9!, Montreal
ADVERTISER: BRP
MARKET: Canada<\/h4>\n\n\n\n
Features<\/span><\/a>
Extended<\/span><\/a><\/p>\n\n\n\n
Chiaki’s Journey
BRAND: Acura
AGENCY: MullenLowe, Los Angeles
ADVERTISER: Acura
MARKET: USA
Link to the video-case<\/span><\/a><\/p>\n\n\n\nCULTURAL IMPACT<\/span><\/strong><\/h4>\n\n\n\n
Grand Prix<\/span><\/strong><\/h4>\n\n\n\n
<\/a>
AGENCY: Leo Burnett, Dubai
ADVERTISER: Home Centre
MARKET: UAE<\/p>\n\n\n\n
War, the pandemic, and natural disasters had left many children orphaned, yet adoption was incorrectly assumed by many to be against religion and had thus become a cultural taboo.
Home Center broke through the taboo with a film conveying the positive future that adoption can give a child and the campaign resulted in 7,300 children being adopted.<\/p>\n\n\n\nGrand Prix for Good<\/strong><\/h4>\n\n\n\n
<\/a>
AGENCY: Grey, London
ADVERTISER: Brook
MARKET: UK<\/p>\n\n\n\n
Despite a number of calls for change in legislation, cybercrime wasn’t seen as a real crime and it was less likely to be reported than traditional crimes.
Brook commissioned a series of OOH displays and used QR codes to prompt people to call on local MPs to support a change in legislation; consequently, the Online Safety Bill was successfully amended to include cyberflashing.<\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\n
Lesso Lessons
BRAND: Roto Tanks
AGENCY: Ogilvy, Nairobi
ADVERTISER: Roto Moulders
MARKET: Kenya<\/h4>\n\n\n\nSilver<\/span><\/strong><\/h4>\n\n\n\n
BRAND: Whisper (feminine Hygiene)
AGENCY: EssenceMediacom, Mumbai\/Leo Burnett Gurgaon
ADVERTISER: Procter&Gamble (P&G)
MARKET: India
Links to the campaign:<\/p>\n\n\n\n
The video-case<\/span><\/a><\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\n
BRAND: Twitter
AGENCY: VMLY$R, Dubai
ADVERTISER: Twitter
MARKET: UAE<\/p>\n\n\n\nThe Micropedia of Microaggressions<\/h4>\n\n\n\n
AGENCY: Zulu Aplpha Kilo, Toronto
ADVERTISER:TMU Diversity Institute\/Canadian Congress on Inclusive Diversity and Workplace Equity
MARKET: Canada
Link to the video-case<\/span><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\nLONG-TERM GROWTH<\/span><\/strong><\/h4>\n\n\n\n
Grand Prix<\/span><\/strong><\/h4>\n\n\n\n
<\/a>
AGENCY: Marcel, Paris
ADVERTISER: Back Market
MARKET: France<\/p>\n\n\n\n
Back Market examined consumers’ relationship with ‘new’ and the reasons why they were often reluctant to buy refurbished tech.
Over three years, Back Market developed the platform through TV, OOH and digital executions to change minds and became a trusted e-commerce brand, valued at \u20ac5.78bn.<\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\n
BRAND: Uber Eats
AGENCY: Special, Sydney
ADVERTISER: Uber Technologies
MARKET: Australia<\/p>\n\n\n\n
Long-term growth done proper
BRAND: Yorkshire Tea
AGENCY: Lucky Generals, London
ADVERTISER: Bettys and Taylors of Harrogate
MARKET: UK<\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\n
BRAND: Aldi
AGENCY: McCAnn, Manchester
ADVERTISER: Aldi
MARKET: UK<\/p>\n\n\n\n
INSTANT IMPACT<\/span><\/strong><\/h4>\n\n\n\n<\/a>
AGENCY: FCB, Toronto
ADVERTISER: Ontario Lottery and gaming Corporation
MARKET: Canada<\/p>\n\n\n\n
The lottery was struggling to attract younger players while facing the challenge of a rise of new gaming options such as sports and online betting and video games.
The Lottery released the world\u2019s first wearable lottery ticket in the form of a clothing line with a barcode giving the wearer access to a year’s worth of lottery tickets, resulting in a 200% increase in ticket sales.<\/p>\n\n\n\n
Link to the awarded piece<\/span><\/a>
Link to the video campaign case<\/span><\/a><\/p>\n\n\n\n
Grand Prix for Good<\/span><\/strong><\/h4>\n\n\n\nA bottle of wine caked in mud #Flutwein – Our Worst Vintage<\/h4>\n\n\n\n
<\/a>BRAND: Flutwein
AGENCY: Seven.One AdFactory, Munich \/ White Rabbit, Budapest
ADVERTISER: Ahr Wine Region
MARKET: Germany \/ Hungary<\/h4>\n\n\n\n
To raise donations for the damaged areas, Flutwein branded the bottles of wine that were rescued from the cellars of the wineries.
The newly created #flutwein brand united the wines of more than 50 independent wineries from the Ahrweiler region under one single label and generated over 4.4m euros in six weeks.<\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\n
Mountain biker. No Fear Is Too Small
BRAND: Mountain Dew
AGENCY: Flibbr Consulting Services, Mumbai
ADVERTISER: PepsiCo
MARKET: India<\/h4>\n\n\n\n
Link to the video ofthe campaign (original language)<\/span><\/a>
Link to the campaign-case study (in English)<\/span><\/a><\/p>\n\n\n\nSilver<\/span><\/strong><\/h4>\n\n\n\n
BRAND: Lunchables
AGENCY: Starcom, Chicago\/Goodby Silverstein & Partmners, San Francisco
ADVERTISER: Kraft Heinz Company
MARKET: USA<\/p>\n\n\n\n
Link to the video case-study (The One Club)<\/span><\/a>
Link to the work (includeing all the pieces and actions)<\/span><\/a><\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\n
AGENCY: Mischief@ No Fixed Address, new York
ADVERTISER: Fox Corporation
MARKET: USA<\/p>\n\n\n\n
AGENCY: Alma DDB, Florida
ADVERTISER: Molson Coors Group
MARKET: USA<\/p>\n\n\n\n
AGENCY: McCann, Toronto
ADVERTISER: Wendy’s Company
MARKET: Canada<\/p>\n\n\n\n
BRAND: Tramontina
AGENCY: WundermanThompson, Sao Paulo
ADVERTISER: Tramontina
MARKET: Brazil<\/p>\n\n\n\nBRAND PURPOSE<\/span><\/strong><\/h4>\n\n\n\n
Grand Prix<\/span><\/strong><\/h4>\n\n\n\n
<\/a>
AGENCY: Edelman, New York
ADVERTISER: Unilever
MARKET: USA<\/p>\n\n\n\n
Under 6% of image-based online search results for skin conditions are on darker skin tones, meaning Black Americans suffer from misdiagnoses and untreated conditions
Vaseline aggregated thousands of images of conditions on Black and Brown skin to create a database designed to search conditions on darker skin and increased the number of people seeking dermatological care by 1,430%.<\/p>\n\n\n\nGold<\/span><\/strong><\/h4>\n\n\n\n
AGENCY: Lowe Lintas, Mumbai \/ MullenLowe, Singapore
ADVERTISER: Unilever
MARKET: India \/ Singapore<\/p>\n\n\n\nSilver<\/span><\/strong><\/h4>\n\n\n\n
AGENCY: DDB Mudra Group, Mumbai
ADVERTISER: Johnson&Johnson
MARKET: India<\/p>\n\n\n\n
AGENCY: VMLY&R, New York
ADVERTISER: Dell technologies&Intel
MARKET: UK<\/p>\n\n\n\nBronze<\/span><\/strong><\/h4>\n\n\n\n
-first time that Nigeria wins a Warc Award for Effectiveness-<\/p>\n\n\n\n
AGENCY: Mediareach OMD, Lagos
ADVERTISER: Multipro Enterprise Limited
MARKET: Nigeria<\/p>\n\n\n\n
second<\/span><\/a>
third<\/span><\/a><\/p>\n\n\n\n
AGENCY: Havas, New York\/Reckitt Benckiser, Parsippany
ADVERTISER: Reckitt
MARKET: USA<\/p>\n\n\n\n
LINK TO WARC WINNERS LIST<\/span><\/a><\/p>\n\n\n\n
BUSINESS TO BUSINESS<\/span><\/strong><\/h4>\n\n\n\nGrand Prix<\/span><\/strong><\/h4>\n\n\n\n
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