{"id":2441,"date":"2016-02-23T01:36:50","date_gmt":"2016-02-23T00:36:50","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2441"},"modified":"2016-02-24T16:39:41","modified_gmt":"2016-02-24T15:39:41","slug":"thinfilm-and-arc-to-develop-nfc-opensense-tailor-made-solutios","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/thinfilm-and-arc-to-develop-nfc-opensense-tailor-made-solutios\/","title":{"rendered":"Thinfilm and Arc, to develop connected packaging solutions"},"content":{"rendered":"<figure id=\"attachment_2442\" aria-describedby=\"caption-attachment-2442\" style=\"width: 400px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/JohnnieWalkerbluelabelsmartbottle_400pix.jpg\" rel=\"attachment wp-att-2442\"><img decoding=\"async\" class=\"wp-image-2442 size-full\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/JohnnieWalkerbluelabelsmartbottle_400pix.jpg\" alt=\"Diageo-Thinfilm Johnnie Walker Blue Label connected bottle. \u00a9 Thinfilm.\" width=\"400\" height=\"304\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/JohnnieWalkerbluelabelsmartbottle_400pix.jpg 400w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/JohnnieWalkerbluelabelsmartbottle_400pix-768x583.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-2442\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Diageo-Thinfilm Johnnie Walker Blue Label connected bottle. \u00a9 Thinfilm.<\/span><\/figcaption><\/figure>\n<p>Thinfilm and Leo Burnett\/Arc teams will work side-by-side, ensuring the technology is accessible to brands and creating custom NFC OpenSense solutions for agency clients. In addition, the combined team will help further shape the technology to ensure it is more attractive and accessible to brands.<\/p>\n<p>In June 2015, Thinfilm highlighted its NFC OpenSense technology at Leo Burnett\/Arc\u2019s fifth annual FutureShop showcase in Chicago. Leo Burnett\/Arc clients and staff learned firsthand how next-generation, mobile-centric retail marketing technologies can change the way brands communicate and the way consumers make purchase decisions.<\/p>\n<p>\u201cTechnology affords people the opportunity to plan, shop, and buy on their own terms anytime and anywhere, resulting in highly sophisticated shoppers and a highly competitive marketplace,\u201d said Nick Jones, EVP, Innovation &amp; Growth Arc\/Leo Burnett, \u201cThinfilm\u2019s NFC OpenSense technology is a game changer. It allows brands to connect with shoppers beyond the point-of-sale, delivering multiple messages throughout a product\u2019s lifetime.\u201d<\/p>\n<figure id=\"attachment_2443\" aria-describedby=\"caption-attachment-2443\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/Thinfilmsmartpackaging_pharma_1000pix.jpg\" rel=\"attachment wp-att-2443\"><img decoding=\"async\" class=\"wp-image-2443\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/Thinfilmsmartpackaging_pharma_1000pix.jpg\" alt=\"Smart packaging for pharma. \u00a9 Thinfilm.\" width=\"890\" height=\"267\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/Thinfilmsmartpackaging_pharma_1000pix.jpg 1000w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/Thinfilmsmartpackaging_pharma_1000pix-768x230.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-2443\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Smart packaging for pharma. \u00a9 Thinfilm.<\/span><\/figcaption><\/figure>\n<p>\u201cThinfilm is very excited to partner with a global leader and innovator in the field of digital communication and shopper marketing,\u201d said Davor Sutija, CEO of Thinfilm. \u201cWe look forward to working closely with the team at Leo Burnett\/Arc to help provide the agency\u2019s clients with solutions that strengthen consumer relationships and ultimately, grow their businesses.\u201d<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong>\u00a0Davor Sutija (CEO of Thinfilm) shows how it works Thinfilm&#8217;s NFC OpenSense at the Mobile World Congress 2016.\u00a9 Thinfilm.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong>Related Eastwindmarketing links (old platform):<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/?s=IoT&amp;submit=Go\" target=\"_blank\">R\u00e9my Martin &amp; Selinko launch the first NFC connected bottle for the spirits industry<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinfilm and Leo Burnett\/Arc teams will work side-by-side, ensuring the technology is accessible to brands and creating custom NFC OpenSense solutions for agency clients. In addition, the combined team will help further shape the technology to ensure it is more attractive and accessible to brands. In June 2015, Thinfilm highlighted its NFC OpenSense technology at &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/thinfilm-and-arc-to-develop-nfc-opensense-tailor-made-solutios\/\"> <span class=\"screen-reader-text\">Thinfilm and Arc, to develop connected packaging solutions<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":2447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2695,2693,417,2639,1152,2696,2697,2694],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2441"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2441"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2447"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2441"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}