Project Tango technology gives mobile devices the ability to navigate the physical world similar to how we do as humans. Project Tango brings a new kind of spatial perception to Android devices by adding advanced computer vision, image processing, and special vision sensors. A Project Tango device maps the 360-degree environment around it, meaning that as it is moved it navigates and views the changing environment in the same way as a person would. As the car is viewed through the device, the virtual car moves in relation to how the user moves.<\/p>\n Users of the FCA car configuration solution can walk freely around a full-scale vehicle in almost any environment because Project Tango enables an untethered, handheld experience that does not rely on external tracking technology such as markers, beacons or GPS.<\/p>\n An entire new retail experience for clients<\/strong><\/span><\/p>\n The process of making decisions about cars will be completely transformed with the new generation of mobile devices. FCA is the first automotive brand to use this type of digital car configuration tool. Today\u2019s car configurators are essentially flat. With this tool FCA customers could have a more interesting and immersive experience.<\/p>\n \u201cAugmented reality is set to transform the way car-buyers choose and configure vehicles through the provision of immersive technology because it provides an enjoyable, delightful experience for customers,\u201d said Luca Mentuccia, senior managing director and head of\u00a0Accenture\u2019s Automotive practice. \u201cWe believe dealers and car buyers will be quick to embrace this enhanced way of buying a car as the new devices become readily available, taking advantage of the 360-degree mapping environment to create this unique experience.\u201d<\/p>\n \u201cProject Tango is a new, unique technology that is set to become standard functionality in the next generation of mobile devices,\u201d said Matteo Aliberti, Digital Innovation lead for Accenture Interactive EALA. \u201cAccenture has been experimenting with Project Tango and potential business uses for as long as it has been in development, creating a range of potential applications, including this one for the automotive industry.\u201d<\/p>\n Related Eastwindmarketing links<\/span>:<\/strong><\/span><\/p>\n Fiat Project Tango augmented reality retail experience by Accenture (video)<\/a><\/span><\/p>\n Related Eastwindmarketing links<\/span> (old platform):<\/strong><\/span><\/p>\n SK Telecom launches augmented reality solution for Google\u2019s Project Tango<\/span>![\"Fiat-Chrisler](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/FiatChrislerAccentureProjectTangoappaugmentedreality_MWC2016_1200pix_dos.jpg\")
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