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GUT will remain operating as fully independent as it does today, and GUT\u2019s leadership team will remain in place with a continued focus on building culture and driving growth. Both companies will work together identifying cross-selling opportunities and leveraging their unique skills to provide even more innovative solutions to their customers.<\/p>\n\n\n\n \u00abAnselmo and Gast\u00f3n will continue to lead GUT with the support of Andrea Diquez, our Global CEO, GUT Partners and the leadership team in our 7 offices,\u00bb says the statement published by GUT on Linkedin. <\/p>\n\n\n\n \u00abThis is not the typical acquisition of an advertising company. In the bare technological aspect of its activity, Globant presented in February this year a cutting-edge artificial intelligence assistant for building digital products from written notes. It is called GeneXus Next.<\/p>\n\n\n\n Leaving aside the products and platforms offered by Genexus (a subsidiary of Globant), AI is a central piece of their product and platform offering. To give some examples, Augoor applies AI technology to make the programming process faster, more creative and effective. Globant’s AI tool, MagnifAI, accelerates testing processes so that companies can launch products faster.<\/p>\n\n\n\n In the midst of a quick diversification process, Globant launched Sportian in early November this year, the new identity of LaLiga Tech, a provider of digital transformation solutions for the global sports and entertainment sector. <\/p>\n\n\n\n <\/p>\n\n\n\n![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2023\/11\/GUT-independent-agency-of-the-year-at-Cannes-Lions-2023.jpg\")
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\u201cWe are thrilled to enter into this next chapter of our expansive growth powered by such an entrepreneurial and innovative partner as Globant, who will help us rapidly achieve the scale we\u2019ve always dreamed about,\u201d said Anselmo Ramos, Co-Founder and Creative Chairman of GUT. \u201cOur mission when we founded GUT was to be the most diverse, creative, and influential agency Network ever, so we know that this reinvention with Globant will only accelerate that goal to hopefully becoming our reality soon.\u201d<\/p>\n\n\n\nFurther more than a mere purcase<\/mark><\/strong><\/h4>\n\n\n\n
It is a deeply strategic and complementary partnership. It’s technology powered by advertising and advertising powered by technology.
With Globant, we will have access to a new digital toolbox, which will allow us to create and produce even more bold and ambitious ideas,\u00bb following GUT’s statement on the purchase published on Linkedin.
\u201cGUT and Globant share a solid culture, endless passion for supporting their clients, and a strong commitment to bravery, creativity, and innovation\u201d, said Martin Umaran, Co-Founder and Chief Corporate Development Officer of Globant. \u201cIn past years, Globant doubled-down on its inherent creative side of technology by adding marketing and advertising agencies such as Habitant, in Spain, Vertic, in Denmark, Ad_Bid, in Colombia, and KTBO, in Mexico. We have already merged these teams with Globant\u2019s own Digital Marketing and Digital Sales Studios to create a new end-to-end Studio Network with an agency approach enhanced with AI and diverse and talented professionals. GUT will play a critical role in being part of this Network\u201d, he added.<\/p>\n\n\n\n<\/a>
Furthermore, the technology company leads by their own example, in fact they use AI internally in almost each of the operational processes, from hiring to the assignment of projects.<\/p>\n\n\n\nImage over the headline:<\/strong> Globant and GUT leading teams. Imege, by courtesy of Globant.<\/mark><\/h4>\n\n\n\n
Related Eastwind Marketing links<\/span> (Spanish edition):<\/mark><\/strong><\/h4>\n\n\n\n