{"id":25056,"date":"2023-11-30T02:13:00","date_gmt":"2023-11-30T01:13:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=25056"},"modified":"2023-11-30T17:14:14","modified_gmt":"2023-11-30T16:14:14","slug":"accenture-song-grows-in-se-asia-acquiring-digital-and-experiential-marketing-agency-rabbits-tale-in-thailand","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/accenture-song-grows-in-se-asia-acquiring-digital-and-experiential-marketing-agency-rabbits-tale-in-thailand\/","title":{"rendered":"Accenture Song grows in SE Asia acquiring digital and experiential marketing agency Rabbit’s Tale in Thailand"},"content":{"rendered":"\n

Accenture has agreed to acquire Rabbit\u2019s Tale, a Bangkok-based creative and digital experience agency. The move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song in South eastw Asia.

Zero Publishing Ltd and Rabbit\u2019s Tale Public Relations are not part of the acquisition and will continue as independent businesses. Rabbit\u2019s Tale Public Relations will be rebranded to Moonshot Digital Ltd.<\/p>\n\n\n

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\"Thomas<\/a>
Thomas Mouritzen (Southeast Asia Lead for Accenture Song)<\/mark><\/figcaption><\/figure><\/div>\n\n\n

The terms of the transaction have not been disclosed. Completion of the acquisition is subject to customary closing conditions.

The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection. Thailand is one of the top three focus markets in the Asia Pacific region, and its digital ad spend increased by 9.12% from 2021 to reach a thriving US$3.6 billion in 2022.

Rabbit\u2019s Tale is the third acquisition that Accenture Song has made in Southeast Asia after Romp and Entropia to bolster its ability to help clients grow, innovate and sustain relevance. Other global acquisitions include ConcentricLife, Fiftyfive5 and The Stable.

\u201cConsumer and employee expectations have drastically changed, leading businesses to seek partners with the scale and skills for delivering unique yet powerful engagement and connections. They are also looking for creative solutions and transformative programs to advance growth,\u201d said Thomas Mouritzen, Southeast Asia Lead for Accenture Song. \u201cRabbit\u2019s Tale will add more firepower to Accenture Song\u2019s regional market excellence and business strategy, leveraging data, innovation, and creativity. This reaffirms our unwavering investment and commitment in Southeast Asia, enhancing our offerings, capabilities and talent base to help clients achieve tangible outcomes in their brand, marketing and experience transformation journeys.\u201d<\/p>\n\n\n

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\"Patama<\/a>
Patama Chantaruck (Country Managing Director, Thailand at Accenture). Image, courtesy of Accenture.<\/mark><\/figcaption><\/figure><\/div>\n\n\n

Sunard Thanasanaksorn, CEO of Rabbit\u2019s Tale, said: \u201cTo combine unconventional creativity and breakthrough technology to solve our clients\u2019 problems have always been our aspiration. We are thrilled that our next chapter of growth will be with Accenture Song, where its industry-leading position and creativity-led approach backed by data and technology has helped businesses across industries set new benchmarks.\u201d<\/p>\n\n\n\n

Patama Chantaruck, Country Managing Director, Thailand at Accenture, said: \u00abThis acquisition will help Accenture empower local businesses and nurture homegrown talent to create meaningful and highly personalized digital experiences that cater to the unique needs and preferences of the local market.

Technology, when integrated with creativity, can significantly enhance how businesses interact with their customers and people, driving differentiation and fostering greater customer satisfaction and loyalty. Rabbit\u2019s Tale’s talent and expertise will strengthen our positioning to help grow Thailand’s private sector with unparalleled solutions to some of its most complex challenges.
Our combined talent and expertise will propel Thailand as a thriving hub of technological advancement and digital innovation in the region.\u201d<\/p>\n\n\n\n

About Rabbit’sTale<\/mark><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Established in 2010, Rabbit\u2019s Tale offers digital customer experience solutions, from retail experiences to customer relationship management and loyalty programs, hyper-personalized marketing to experience designs and digital platform development. Rabbit\u2019s Tale\u2019s team of approximately 120 employees across advertising, data & interactive and customer experience solutions business groups will join Accenture Song in Thailand and build upon Accenture\u2019s world-class strategy, design, performance, technology and large-scale operations capabilities to help clients navigate and create transformational change.

Recognized as one of Thailand\u2019s most prominent advertising agencies, including being named among the top three agencies of 2022 at the Adman Awards by the Advertising Association of Thailand, Rabbit\u2019s Tale brings credibility in crafting impactful brand strategies, driving digital content, and executing data-driven experiences. The agency has grown some of the world\u2019s most influential brands across consumer goods & services, automotive, communications and media, financial services, and digital and technology sectors, including Honda Motorcycle, CP Group, Ajinomoto, Doi Kham, GQ Apparel, Electrolux, Neo Corporate and Siam Commercial Bank.<\/p>\n\n\n\n

Image over the headline.-<\/strong> Sunard Thanasanaksorn (CEO of Rabbits Tale). The image is a capture from Rabbit’s Tale video on their brand change published on You Tube.<\/mark><\/h4>\n","protected":false},"excerpt":{"rendered":"

This is the 3rd acquisition by Accenture in SE Asia after Romp and Entropia. It adds to global purchases of ConcentricLife, Fiftyfive5 and The Stable.<\/p>\n","protected":false},"author":24,"featured_media":25061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[14207,14208,3719,4168,4802,14211,14209,14212,14210],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/25056"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=25056"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/25056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/25061"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=25056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=25056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=25056"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=25056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}