Tokens.com a publicly-traded company that builds web3 businesses and owns an inventory of digital assets, announced today the launch of Valor, a proprietary ecommerce platform within Metaverse Group that allows product placement and advertising within virtual gaming worlds including Roblox and Fortnite.
\u201cThe Valor app was developed to solve a key problem for brands who were looking to advertise in popular gaming platforms like Roblox and Fortnite where links and QR codes are not allowed,\u201d said Andrew Kiguel, CEO of Tokens.com. \u201cValor provides a solution by giving brands the ability to offer a shopping experience to players, without taking them out of the game flow and disrupting the environment with links and QR codes.\u201d<\/p>\n\n\n\n
Thanks to Valor any gamer walking through a virtual city can encounter for example a brand\u2019s latest sneaker collection or wearable tech gadget right within the metaverse and then, with just 2-3 taps on their mobile device or Helix Worlds compatible apps and or via VR Goggles, players can interact with the product, purchase it in the physical world, and earn exclusive in-game rewards.
Metaverse Group has spent the last year developing Helix Worlds, the technology that powers the Valor app. Valor is designed as a loyalty program that gives its clients the ability to carry out branded product placements in games like Roblox and Fortnite. Players in these environments use the app by scanning branded items and are redirected to the brands page to claim offers and earn points that are redeemable for rewards.<\/p>\n\n\n\n
Valor is now available for download on the Google Play Store, and iOS App Store.<\/p>\n\n\n\n
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The consumer ecommerce experience has not changed substantially in the last 20 years. However, with the advent and popularity of new 3D platforms such as Roblox and Fortnite, brands are seeking innovative ways to evolve their ecommerce solutions. Through Helix Worlds, brands have the unprecedented opportunity to place their products into games and 3D environments without breaking the immersive experience and breaking platform guidelines. Valor using Helix Worlds technology was innovated for brands to market their products to a new audience and for consumers to enjoy an improved shopping experience. Helix Worlds can be implemented into any app and will be available across multiple platforms, and popular games.<\/p>\n\n\n\n
Helix Worlds provides the opportunity to place products into games and 3D environments without breaking the immersive experience and platform guidelines<\/p>\n","protected":false},"author":24,"featured_media":25165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[14268,10937,14273,14270,14272,14271,12518,14269,14267,14266],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/25164"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=25164"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/25164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/25165"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=25164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=25164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=25164"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=25164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}