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Just at last year\u2019s Cannes Lions Festival, Unilever was awarded Lions across a number of its brands including Dove, Hellmann\u2019s, Dirt Is Good (known as Persil, Skip and OMO), Magnum, Vaseline, Marmite and Pot Noodle.<\/p>\n\n\n\n
In 2023, Unilever\u2019s largest brand, Dove, was awarded the Media Lions Grand Prix for its \u2018#TurnYourBack\u2019 campaign by Ogilvy, London \/ DAVID, Madrid. \u2018#TurnYourBack\u2019 was deemed by Media Lions Jury President, Christian Juhl, to be \u201ca timely example of how our industry can use the power of media to protect young people and empower them to reject the pressure they feel to conform to artificial standards and be confident in their true, unfiltered selves.\u201d<\/p>\n\n\n\n Dove\u2019s inclusive beauty mission was first launched through its 2004 campaign \u2018Real Beauty\u2019, which celebrates 20 years this year. Since then, the brand has been a trailblazer in demonstrating how marketing can drive impressive commercial results.<\/p>\n\n\n\n Building on this platform in 2013, the \u2018Dove Real Beauty Sketches\u2019 campaign set out to give striking proof that women are more beautiful than they think picking up 16 Lions, including the highly coveted Dan Wieden Titanium Lion Grand Prix as well as the Gold Creative Effectiveness Lion the following year.<\/p>\n\n\n\n Today, Dove is a \u20ac6bn brand that continues to champion real-world change for DEI, including through the introduction of the CROWN Act in the US which makes race-based hair discrimination illegal. Unilever brand Hellmann\u2019s also continues to stand out in culture through the brand\u2019s \u2018Make Taste, Not Waste\u2019 creative platform, highlighting its long-standing mission to help people tackle food waste in the kitchen, most recently with the help of \u2018Mayo Cat\u2019 at the Big Game.<\/p>\n\n\n\n With the same humorous tone, Hellmann\u2019s \u2018Mayo McHack\u2019 campaign taught Brits how to \u2018hack\u2019 the missing mayo item on a famous restaurant chain\u2019s menu, picking up two Silver Lions in PR and Brand Experience & Activation last year.<\/p>\n\n\n\n These Award-winning campaigns are testament to the company\u2019s commitment to creativity, underpinned by its marketing philosophy, \u2018Get on the Frontline\u2019, and delivered by its Creative Excellence program focused on effectiveness education, increasing creative ambition, nurturing creative talent, and eliminating barriers to creativity.<\/p>\n\n\n\n This dedicated programme is championed by Unilever\u2019s Creative Council, which brings together its Chief Marketing Officers and creative agency leaders and is chaired by Unilever\u2019s Chief Growth & Marketing Officer, Esi Eggleston Bracey.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Unilever appoints Esi Eggleston Bracey to the new role of Chief Growth and Marketing Officer unveiling new ad spend and marketing strategy<\/mark><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Financial turn at the head of Unilever.- Ex Heinz Hein Schumacher returns to become CEO<\/mark><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Unilever\u2019s Paul Polman, Cannes Lions Heart Award 2018<\/mark><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Unilever rises the bar for digital platforms to grab their ad investment<\/mark><\/a><\/p>\n\n\n\n <\/p>\n\n\n\n![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2024\/05\/TURN-YOUR-BACK_DOVE_UNILEVER_Cannes-2023-resultados.jpg\")
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First passed into law in 2019, there are now 24 states with legislation in place<\/p>\n\n\n\nImage over the headline.-<\/strong> \u2018#TurnYourBack\u2019 campaign by Ogilvy, London \/ DAVID, Madrid. Image, by courtesy of Cannes Lions.<\/mark><\/h4>\n\n\n\n
Related Eastwind Marketing links<\/span> (English edition):<\/mark><\/strong><\/h4>\n\n\n\n