{"id":2557,"date":"2016-02-27T10:00:43","date_gmt":"2016-02-27T09:00:43","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2557"},"modified":"2016-02-27T14:38:25","modified_gmt":"2016-02-27T13:38:25","slug":"dentsu-latest-tech-developments-analyzers-for-emotions-and-social-success","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/dentsu-latest-tech-developments-analyzers-for-emotions-and-social-success\/","title":{"rendered":"Dentsu’s latest tech developments.- Analyzers for emotions and social success"},"content":{"rendered":"

Dentsu has launched two useful and trendy Dentsu development projects: the Emotion Analyzer and the Social Ticker
\nThe first one carries out a real-time analysis of brain waves to provide five emotion-based parameters.
\nThe second one is a wearable gadget able to analyze in real-time positive, negative or neutral posts and comments on social media sites on a brand.<\/p>\n

Neuroscience almost at the client’s pocket<\/strong><\/span><\/p>\n

The Emotion Analyzer offers a real-time analysis of brain waves to provide five emotion-based parameters: affinity, interest, concentration, drowsiness and stress.<\/p>\n

The analyzer may be applied to new product R&D and marketing, for instore actions and research of consumer behavior, like te U Mood action launched by Uniqlo Australia in November 2015 letting customers get the T-Shirt specifically tailored to their mood.<\/p>\n

\"Toshitaka<\/a>
Toshitaka Kamiya (Dentsu Sciencejam) explains how the Emotion Analyzer works. To watch the video,<\/span> click here\u00a0<\/a><\/span><\/figcaption><\/figure>\n

But as explained by Toshitaka Kamiya (Dentsu Sciencejam), Dentsu’s neuroscientific analyzer may be useful in many other fields, for example, the area of elderly nursing care.
\nThe small headset connected to an easy to use iPad makes of this tool an almost pocket analyzer.<\/p>\n

Beyond speedy management decision-making based on social media data<\/span><\/strong><\/p>\n

The Social Ticker is a concept watch, which is useful for speedy management decision-making. As well as providing quantitative data, it can also track the content of each individual comment. Hence, client brands may browse qualitative data, such as comments taken directly from social media services.<\/p>\n

Initially developed as a tool to be used in marketing and advertising programs, Dentsu’s Social Ticker has also a huge potential to be applied beyond social media data sources to other large-scale data streams.<\/p>\n

\"Yusuke<\/a>
Yusuke Chisiro -above- and Shusaku Hirota (both fro Dentsu) explain how the Social Ticker watch works. To watch the video,<\/span> click here\u00a0<\/a><\/span><\/figcaption><\/figure>\n

As explained by Shusake Hirota (Dentsu) and Yusuke Chisiro (Dentsu) this tool adopts an easy to use wearable smartwatch shape allowind any executive to follow 24h and in real time its own brand or any client’s brand evolution in social media.<\/p>\n

The watch was premiered in CES Shanghai and in a mobile tech conference held in Paris. Since then the agency has received many requests related to the Social Ticker watch.<\/p>\n

Image over the headline.-<\/strong> Uniqlo Australia U Mood instore action powered by Dentu’s\u00a0Emotion Analyzer.\u00a0\u00a9 Uniqlo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dentsu has launched two useful and trendy Dentsu development projects: the Emotion Analyzer and the Social Ticker The first one carries out a real-time analysis of brain waves to provide five emotion-based parameters. The second one is a wearable gadget able to analyze in real-time positive, negative or neutral posts and comments on social media …<\/p>\n

Dentsu’s latest tech developments.- Analyzers for emotions and social success<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":2558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2825,2836,2827,2829,2832,2828,508,2826,2835,2831,2830,2834,2833],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2557"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2558"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2557"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}