{"id":2562,"date":"2016-02-25T07:29:14","date_gmt":"2016-02-25T06:29:14","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2562"},"modified":"2016-02-27T18:51:51","modified_gmt":"2016-02-27T17:51:51","slug":"ibm-ix-completes-its-first-digital-agency-full-purchase","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/ibm-ix-completes-its-first-digital-agency-full-purchase\/","title":{"rendered":"IBM iX completes its first digital agency full purchase"},"content":{"rendered":"<p>IBM has announced it completed the acquisition of Resource\/Ammirati, a leading, US-based digital marketing and creative agency.\u00a0Resource Ammirati will join IBM Interactive Experience (IBM iX).<\/p>\n<p>IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. \u00a0iX specialists work side-by-side with clients across over 25 global IBM Studios to co-create innovations that drive results.<\/p>\n<p>Earlier this month, iX announced its intent to acquire European full-service digital design agencies Aperto\u00a0and\u00a0ecx.io\u00a0(both with headquarters in Germany) as part of its strategy to expand the design and experience expertise of IBM iX.<\/p>\n<p>Resource\/Ammirati\u2019s 300+ employees \u00a0across its offices in Columbus, Chicago and New York will continue to serve a diverse roster of clients while supporting growing demand for iX\u2019s services in the fast-growing North America market.\u00a0Resource\/Ammirati shares 75% of its current clients with IBM.<\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"Sherwin-Williams ColorSnap\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LeII6quEJJs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Among Resource\/Ammirati&#8217;s most sound works it is the Sherwin- Williams ColorSnap, considered by Ad Age as the app of the decade.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Acquisition framed into the convergence agencies-consultancy-tech companies trend<\/strong><\/span><\/p>\n<p>\u201cWe\u2019ve migrated and shifted away from being a core consultancy and likewise companies like Resource\/Ammirati have had to adapt and change and move to really address more the digital advent and challenges clients face,\u201d John Armstrong\u00a0(IBM\u2019s North American leader for IBM Interactive Experience) said.<\/p>\n<p>Kelly Mooney (Resource\/Ammirati CEO) underlined: \u201cThe CMO and CIO increasingly have to partner to tackle shared objectives\u201d.<\/p>\n<figure id=\"attachment_2566\" aria-describedby=\"caption-attachment-2566\" style=\"width: 400px\" class=\"wp-caption alignright\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/IBMiX_JohnArmstrong_Head-North-America_400pix.jpg\" rel=\"attachment wp-att-2566\"><img decoding=\"async\" class=\"size-full wp-image-2566\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/IBMiX_JohnArmstrong_Head-North-America_400pix.jpg\" alt=\"John Armstrong (IBM\u2019s North American leader for IBM Interactive Experience). \u00a9 IBM iX.\" width=\"400\" height=\"332\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/IBMiX_JohnArmstrong_Head-North-America_400pix.jpg 400w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/IBMiX_JohnArmstrong_Head-North-America_400pix-768x637.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-2566\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">John Armstrong\u00a0(IBM\u2019s North American leader for IBM Interactive Experience). \u00a9 IBM iX.<\/span><\/figcaption><\/figure>\n<p>Ohio-based Resource, known for its retail and e-commerce expertise, acquired New York-based creative shop Ammirati in April 2014. At that time Mooney explained: \u201cWe\u2019re bringing in more advertising, shopper marketing and package design capabilities that allow us to be agnostic about what the (client) problem is and how we approach it.\u201d<\/p>\n<p>Recent launches of consultancy oriented agencies like Nurun (Publicis), consultancy -agency alliances and purchases, such as the many carried out by WPP Group, Dentsu and other big Ad multinationals, even the propposed change in its corporate business object at Dentsu, or the fact that this Japanese agency itself is developing tech software and solutions for years, all together considered, show that this trend is no way just a fashionable one, but rooted in a deep change of the business.<br \/>\nIn this context, the agency purchases by IBM just are a live example that acquisition movements may come from the tech and the consultancy side of the business as well.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Imagen sobre el titular.-\u00a0<\/strong>\u00a9 IBM iX<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwindmarketing links<\/span>:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/eastwind.es\/marketing\/en\/dentsu-to-change-corporate-purposes\/\" target=\"_blank\"><span style=\"color: #3366ff;\">Dentsu, to change corporate purposes<\/span><br \/>\n<\/a><br \/>\n<strong><span style=\"color: #3366ff;\"><span style=\"text-decoration: underline;\">Related Eastwindmarketing links<\/span> (old platform):<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2015\/02\/09\/publicis-completes-the-acquisition-of-sapient-for-3-7bn\/\" target=\"_blank\"><span style=\"color: #3366ff;\">Publicis completes the acquisition of Sapient for $3.7Bn<\/span><br \/>\n<\/a><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/?s=Dentsu+consultancy&amp;submit=Go\" target=\"_blank\">Dentsu Aegis adds neuroscience muscle through acquisition of Forbes Consulting Group<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM has announced it completed the acquisition of Resource\/Ammirati, a leading, US-based digital marketing and creative agency.\u00a0Resource Ammirati will join IBM Interactive Experience (IBM iX). IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. \u00a0iX specialists work &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/ibm-ix-completes-its-first-digital-agency-full-purchase\/\"> <span class=\"screen-reader-text\">IBM iX completes its first digital agency full purchase<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":2567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[670,2838,2684,2843,2837,2839,2841,2840,2842,939],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2562"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2562"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2567"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2562"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}