{"id":2570,"date":"2016-02-27T12:11:02","date_gmt":"2016-02-27T11:11:02","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2570"},"modified":"2016-02-27T21:01:58","modified_gmt":"2016-02-27T20:01:58","slug":"jwt-adds-tech-twist-to-the-award-winning-kit-kat-mail-campaign","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/jwt-adds-tech-twist-to-the-award-winning-kit-kat-mail-campaign\/","title":{"rendered":"JWT adds tech twist to the award winning Kit Kat mail campaign"},"content":{"rendered":"

Thanks to its \u00abKitto Katsu\u00bb (surely win in Japanese) sound like brand, Kit Kat chocolate bar from Nestl\u00e9 has become a popular gift for students while working hard for their uneiversity entrance exams in Japan.
\nThis spontaneous awareness earned by Kit Kat thanks to its \u00abKitto Katsu\u00bb sound was used by JWT agency to launch the Kit Kat mail campaign encouraging parents, friends and teachers sending Kit Kat bars in special mail packages with a handwritten note to students.
\nBuilding on this award winning action, JWT conceived this year the Kit Mail Hologram, adding a tech twist to the campaign.<\/p>\n

The package includes a KIT KAT bar as well as a pre-cut clear plastic pattern. Students assemble the pattern into a pyramid-like structure with a flat top, and place it upside down on a smartphone. When the student plays a designated YouTube video by the Japanese boy band DISH\/\/, the boys are reflected on the pyramid\u2019s clear walls, resembling a hologram. The darker the room, the clearer the image.<\/p>\n

\"Kit<\/a>
Kit Kat Hologram Mail package. \u00a9 JWT. To watch the video<\/span> click here<\/a>\u00a0<\/span><\/figcaption><\/figure>\n

In the same way as it happened in the former campaign, parents, friends and teachers can add a handwritten message on the package box.<\/p>\n

\u201cStudents studying for entrance exams are not alone, even though their friends and family live far away. With KIT MAIL Hologram, the four boys from the band DISH\/\/ suddenly appear in as a hologram in the room to encourage them,\u201d said J. Walter Thompson Japan\u2019s Senior Creative Director Kohei Kawasaki.<\/p>\n

From early January this year, the Kit Kat Mail Hologram packages are available for purchase in post offices throughout Japan, ahead of the exam season, which usually runs from January through March.<\/p>\n

Image over the headline.-<\/strong>\u00a0Kit Kat Hologram Mail package. \u00a9 JWT. To watch the video<\/span> click here<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to its \u00abKitto Katsu\u00bb (surely win in Japanese) sound like brand, Kit Kat chocolate bar from Nestl\u00e9 has become a popular gift for students while working hard for their uneiversity entrance exams in Japan. This spontaneous awareness earned by Kit Kat thanks to its \u00abKitto Katsu\u00bb sound was used by JWT agency to launch …<\/p>\n

JWT adds tech twist to the award winning Kit Kat mail campaign<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":2571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2846,2844,2847,2845],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2570"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2570"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2571"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2570"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}