{"id":2744,"date":"2016-03-04T23:01:01","date_gmt":"2016-03-04T22:01:01","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2744"},"modified":"2016-03-05T02:27:59","modified_gmt":"2016-03-05T01:27:59","slug":"armani-fragances-from-the-si-message-to-the-si-circle","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/armani-fragances-from-the-si-message-to-the-si-circle\/","title":{"rendered":"Armani fragances.- From the S\u00ec message to the S\u00ec Circle"},"content":{"rendered":"<p>After the success of\u00a0the\u00a0digital video\u00a0titled \u00abThe courage to say S\u00ec\u00bb Giorgio Armani aims to ignite an entire movement to encourage women to say S\u00ec (Yes), to be theirselves, to take their decissions, to be brave. In order to achieve this, the brand started off a conversation in digital platforms and social media called the S\u00ec Women\u2019s Circle, an open dialogue between women, aimed to giving an opportunity for them to share their stories, their \u201cS\u00ec\u201d with each other.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=3DD4-fNGFWw<\/p>\n<p>Inaugurating the S\u00ec Women\u2019s Circle, an initial video with Cate Blanchett, inviting women to say \u201cS\u00ec\u201d was posted on 1st March on YouTube, the brand site, and the social networks.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Five inspiring stories<\/strong><\/span><\/p>\n<p>For the S\u00ec Women\u2019s Circle\u2019s first edition, 5 women from around the world, all of who said \u201cS\u00ec\u201d, tell their inspring life stories in 5 inspiring videos. As well as that featuring Cate Blanchett the videos have been published on the brand website, Youtube and social networks.<\/p>\n<figure id=\"attachment_2745\" aria-describedby=\"caption-attachment-2745\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/helena-rizzo-101-HR_1200pix.jpg\" rel=\"attachment wp-att-2745\"><img decoding=\"async\" class=\"wp-image-2745\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/helena-rizzo-101-HR_1200pix.jpg\" alt=\"Helena Rizzo, World's Best Female Chef 2014, towatchthe video clic here https:\/\/youtu.be\/Q9VS15QlRrI\" width=\"890\" height=\"501\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/helena-rizzo-101-HR_1200pix.jpg 1200w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/helena-rizzo-101-HR_1200pix-768x432.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-2745\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Helena Rizzo, World&#8217;s Best Female Chef 2014, towatchthe video<\/span> <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/Q9VS15QlRrI\" target=\"_blank\">clic here\u00a0<\/a><\/span><\/figcaption><\/figure>\n<p>The five courageus women chosen to inspire others are: Helena Rizzo (Brazilian chef), Kee-Yoon Kim (Korean origin accomplished lawyer who decided to becom an actress and write atheatre play), Charlotte Ranson (ballet dancer at the Paris Opera), Yuja Wang (Chinese pianist living in\u00a0New York) and Cecile Schmollgruber (San Francisco based founder of Stereolabs).<\/p>\n<figure id=\"attachment_2746\" aria-describedby=\"caption-attachment-2746\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/kee-yoon-102-HR_1200pix.jpg\" rel=\"attachment wp-att-2746\"><img decoding=\"async\" class=\"wp-image-2746\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/kee-yoon-102-HR_1200pix.jpg\" alt=\"Kee-Yoon Kim, On stage in Paris. To watch the video clic herehttps:\/\/youtu.be\/u_B1Rs5joZw\" width=\"890\" height=\"501\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/kee-yoon-102-HR_1200pix.jpg 1200w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/kee-yoon-102-HR_1200pix-768x432.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-2746\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Kee-Yoon Kim, On stage in Paris. To watch the video<\/span> <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/u_B1Rs5joZw\" target=\"_blank\">clic here<\/a><\/span><\/figcaption><\/figure>\n<p>Completely different one to each other, the reputed Australian actress and the five women featured in the videos have just one thing in common: to have found the inner strength to say S\u00ec to their dreams, S\u00ec to themselves, and to have found the courage and commitment to fully live their passion.<\/p>\n<figure id=\"attachment_2747\" aria-describedby=\"caption-attachment-2747\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/yuja-wang-2-104-HR.jpg\" rel=\"attachment wp-att-2747\"><img decoding=\"async\" class=\"wp-image-2747\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/yuja-wang-2-104-HR.jpg\" alt=\"Yuja Wang, the Virtuoso Pianist. To watch the video, clic here\" width=\"890\" height=\"499\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/yuja-wang-2-104-HR.jpg 1919w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/yuja-wang-2-104-HR-768x431.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-2747\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Yuja Wang, the Virtuoso Pianist. To watch the video,<\/span> <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/RWJKvPyAbnM\" target=\"_blank\">clic here<\/a><\/span><\/figcaption><\/figure>\n<p>The videos tell about that key moment when a woman says S\u00ec to herself, to her heartfelt desire, the strategical moment when everything changes.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Far from feminist, strongly feminine<\/strong><\/span><\/p>\n<p>The women chosen by Giorgio Armani don\u2019t fight against something but rather for themselves, finding strength to overcome obstacles and to pursue different courses in life. To choose a different destiny, one of passion and tolerance, of the independent spirit typical of the women of our time, of freedom and love, of work and family life, of emotions, hesitation, choice. A woman who allows herself to be who she is, who celebrates who she is: strong and sensitive, deep and lighthearted, enterprising and thoughtful at the same time.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong>\u00a0The S\u00ec Women\u2019s Circle. \u00a9 Giorgio Armani.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/vimeo.com\/122589254\">The courage to say S\u00ed (Feb 2015)<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=3DD4-fNGFWw\"><span style=\"color: #333399;\">The S\u00ec Women&#8217;s Circle &#8211; Cate Blanchett &#8211; Giorgio Armani Parfums<\/span><\/a><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/Q9VS15QlRrI\" target=\"_blank\">The S\u00ec Women&#8217;s Circle &#8211; Helena Rizzo, World&#8217;s Best Female Chef 2014 &#8211; Giorgio Armani<\/a><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/u_B1Rs5joZw\" target=\"_blank\">The S\u00ec Women&#8217;s Circle &#8211; Kee-Yoon Kim, On stage in Paris &#8211; Giorgio Armani<\/a><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/RWJKvPyAbnM\" target=\"_blank\">The S\u00ec Women&#8217;s Circle &#8211; Yuja Wang, the Virtuoso Pianist &#8211; Giorgio Armani<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the success of\u00a0the\u00a0digital video\u00a0titled \u00abThe courage to say S\u00ec\u00bb Giorgio Armani aims to ignite an entire movement to encourage women to say S\u00ec (Yes), to be theirselves, to take their decissions, to be brave. In order to achieve this, the brand started off a conversation in digital platforms and social media called the S\u00ec &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/armani-fragances-from-the-si-message-to-the-si-circle\/\"> <span class=\"screen-reader-text\">Armani fragances.- From the S\u00ec message to the S\u00ec Circle<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":2748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2987,2993,2991,2989,2990,2986,2988,2992],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2744"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2744"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2748"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2744"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}