{"id":2779,"date":"2016-03-08T08:34:03","date_gmt":"2016-03-08T07:34:03","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2779"},"modified":"2016-03-14T11:56:48","modified_gmt":"2016-03-14T10:56:48","slug":"bmw-group-heads-to-the-next-100-years-with-new-corporate-identity","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/bmw-group-heads-to-the-next-100-years-with-new-corporate-identity\/","title":{"rendered":"BMW Group heads to the next 100 years with new corporate identity"},"content":{"rendered":"<p>In its 100th birthday BMW has unveiled the new corporate brand for the group that will head the evolution of the company and its products in the next 100 years.<\/p>\n<p>BMW&#8217;s visionary ideas for the future of car design, production and premium mobility condensate in a new corporate identity and in \u00abThe next 100 years\u00bb, the moto chosen by the German Group to celebrate its centenary birthday.<\/p>\n<p>Following the Centenary Event held today 7th March, the BMW Vision Vehicle will set off on a symbolic BMW Group World Tour, a travelling exhibition with stops in China, UK and USA.<\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"BMW unveils Next 100 Vision\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CvhKRjWlOZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>\u201cIconic Impulses. The BMW Group Future Experience\u201d, an exhibition representing the company\u2019s holistic view of future individual mobility will open, offering the visitors a multifaceted experience of BMW&#8217;s vision of the individual mobility of the future.<\/p>\n<p><strong><span style=\"color: #3366ff;\">Origami ressembling triangles instead of BMW&#8217;s round disc<\/span><\/strong><\/p>\n<p>The corporate identity includes a new emblem, which consists of three interlinking triangles that combine to form an arrow. A multi faceted image for a multifaceted vision of the individual mobility of the future.<br \/>\nThe four elements in the design represent the four key characteristics of the BMW Group: Responsibility, Trust, Pioneering Spirit and Success. They also reflect the diversity of the company, its brands and its employees.<\/p>\n<p>Besides, the BMW Group website, www.bmwgroup.com, has been comprehensively updated, with new technical features and contents delivering the full range of the latest forward-looking online communications.<\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"BMW The Next 100 Year Vision_TV ad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TOAP8h1CsBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>The brand has launched as well a new TV campaign in germany. Signed by the agency Interone Worldwide the TV ad shows how technology and the connected car plays a central role in BMW&#8217;s next 100 vision.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> BMW new corporate identity and Vision vehicle.\u00a9 BMW Group<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/CvhKRjWlOZk\" target=\"_blank\">BMW unveils Next 100 Vision (video)<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/TOAP8h1CsBI\" target=\"_blank\">BMW \u00abThe Next 100 Years Vision\u00bb TV Ad by\u00a0Interone Worldwide<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its 100th birthday BMW has unveiled the new corporate brand for the group that will head the evolution of the company and its products in the next 100 years. BMW&#8217;s visionary ideas for the future of car design, production and premium mobility condensate in a new corporate identity and in \u00abThe next 100 years\u00bb, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/bmw-group-heads-to-the-next-100-years-with-new-corporate-identity\/\"> <span class=\"screen-reader-text\">BMW Group heads to the next 100 years with new corporate identity<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":2780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3030,3029,3025,3026,3028,3027,410],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2779"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2779"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2780"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2779"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}