{"id":2792,"date":"2016-03-07T17:42:18","date_gmt":"2016-03-07T16:42:18","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/?p=2792"},"modified":"2016-03-08T18:05:43","modified_gmt":"2016-03-08T17:05:43","slug":"groupm-se-incorpora-a-la-branded-content-marketing-association","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/groupm-se-incorpora-a-la-branded-content-marketing-association\/","title":{"rendered":"GroupM se incorpora a la Branded Content Marketing Association"},"content":{"rendered":"<p>GroupM y las agencias que lo conforman en Espa\u00f1a se acaban de incorporar como socios a la Branded Content Marketing Association (BCMA). Esta asociaci\u00f3n, sin \u00e1nimo de lucro, re\u00fane a los diferentes agentes implicados en la cadena de valor del Branded Content.<\/p>\n<p>\u00c1lvaro N\u00fa\u00f1ez, Director General de Acciones Especiales &amp; Entertainment, ser\u00e1 el representante de GroupM. Por parte de las agencias de medios del Grupo estar\u00e1n en la Asociaci\u00f3n Marta Jim\u00e9nez, Especial Action &amp; Entertainment Director de Maxus; Marta Hernando, Directora de Acciones Especiales en MEC; Lled\u00f3 Holgado, Head of MediaCom Beyond Advertising, y \u00c1lvaro Berm\u00fadez de Castro, Partner Invention de Mindshare.<\/p>\n<p>Presente en Europa, Estados Unidos, Latinoam\u00e9rica y en diferentes puntos de \u00c1frica, la BCMA tiene como objetivos la divulgaci\u00f3n del Branded Content como herramienta complementaria a la publicidad y el trabajo de colaboraci\u00f3n en el desarrollo de la investigaci\u00f3n, la formaci\u00f3n y el marco legal.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Imagen sobre el titular.-<\/strong> \u00a9 GroupM<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Eastweindmarketing links relacionados<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\">Nace la Branded Content Marketing Association de Espa\u00f1a (presentaci\u00f3n de la BCMA Spain)<\/span><\/p>\n<p><span style=\"color: #3366ff;\">Marc Ross (Presidente)<\/span><\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"Nace la Branded Content Marketing Association de Espa\u00f1a\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/csI_iUvx2BI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"color: #3366ff;\">Javier Regueira (Director)<\/span><\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"BCMA Spain- Jaiver Regueira Director, sobre la nueva asociaci\u00f3n\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iDKzliYW9uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"color: #3366ff;\">Andrew Canter (Presidente Global)<\/span><\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"Andrew Canter President BCMA - launch of BCMA Spain\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Vv85bl2vY-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/IK5aYwqd65Q\" target=\"_blank\">Andrew Canter (Presidente Global) -IPSOS medir\u00e1 la eficacia de estas acciones-<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\">Branded Content- 71% de los anunciantes lo hacen en Espa\u00f1a (estudio Scopen)<\/span><\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"Branded Content- 71% de los anunciantes lo hacen en Espa\u00f1a\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_WvvNjYJTrs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GroupM y las agencias que lo conforman en Espa\u00f1a se acaban de incorporar como socios a la Branded Content Marketing Association (BCMA). Esta asociaci\u00f3n, sin \u00e1nimo de lucro, re\u00fane a los diferentes agentes implicados en la cadena de valor del Branded Content. \u00c1lvaro N\u00fa\u00f1ez, Director General de Acciones Especiales &amp; Entertainment, ser\u00e1 el representante de &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/groupm-se-incorpora-a-la-branded-content-marketing-association\/\"> <span class=\"screen-reader-text\">GroupM se incorpora a la Branded Content Marketing Association<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":22,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[597,3039,3038],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2792"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=2792"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/2792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2796"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=2792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=2792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=2792"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=2792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}