{"id":2886,"date":"2016-03-11T22:51:40","date_gmt":"2016-03-11T21:51:40","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=2886"},"modified":"2016-03-14T04:45:58","modified_gmt":"2016-03-14T03:45:58","slug":"nissan-self-parkig-chair-the-latest-tech-promotional-media-hit","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/nissan-self-parkig-chair-the-latest-tech-promotional-media-hit\/","title":{"rendered":"Nissan Self Parkig Chair, the latest tech promotional media hit"},"content":{"rendered":"

Nissan Motor Co Ltd unveiled last 15th February the first \u00abIntelligent Parking Chair\u00bb, a concept product aimed to rise awareness on Nissan’s latest advances on autonomous driving.
\nThe information to the press was launched along with several videos showing how the \u00abwell reared\u00bb chairs tided theirselfs at a single hand clap from an office worker.
\n\u00bfMagic like that of Mary Poppins?. No, just smart technology.<\/p>\n

I found Nissan’s announcement on 15th February but wanted to know how the concept chair worked in terms on rising awareness on the self parking tech developed by the Japanese automotive brand or even on the brand itself.
\nAnd must say it worked really good, both inside and outside Japan. The action has produced for the brand a rich crop in earned media.
\nLeaving aside japanese and other international media both general and spesialised, the news spread even in Spain,
\nthe country where Eastwind is headquartered.<\/p>\n

The video hanging from Nissan’s newsroom You Tube channel became a viral hit just some hours after it was published.<\/p>\n

The tech behind the Self Parking chair<\/span><\/strong><\/p>\n

Four motion sensitive cameras located in the ceilingcorners of the room tracked regular office chairs on wheels. These cameras, which were wi-fi controlled detected each chair’s location and calculated a route back to the starting point of each chair.<\/p>\n

Then the room layout is pre-programmed into the system that controlls the movement of the chairs. Each chair is assigned its own location at the table.<\/p>\n

\"Intelligent<\/a>
Intelligent Parking Chair: how it works. (PRNewsFoto\/Nissan Motor Co Ltd.)<\/figcaption><\/figure>\n

The chairs have been also programed to react to the sounds of a human clap. This sound makes each chair automatically slide back to its starting spot.<\/p>\n

The promotional product has been developed by Nissan Marketing Divission in collaboration with the award-winning creative team BIRDMAN.<\/p>\n

\u00bfWhy an office chair?<\/strong><\/span><\/p>\n

Nissan worked with the advertising agency TBWA\\HAKUHODO to jointlt think in daily objects able to better trnasmit how useful it is this new technology and how canit dsrupt the ordinary living making it more confortable and easy.<\/p>\n