Steve King (CEO Publicis Media) unveiled today that Publicis Media consolidates its six global agency brands: Starcom, Mediavest, Spark, Zenith,\u00a0Optimedia and Blue 449 into four global agency brands.<\/p>\n
Starcom and Zenith will each continue to operate as global agency brands, while Mediavest | Spark consolidate into the third large global agency brand and Optimedia | Blue 449 will be brought together to form the fourth global agency brand.<\/p>\n
VivaKi capabilities will be fully integrated into Publicis Media\u2019s Global Practice model. Performics will remain Publicis Media\u2019s global performance marketing brand and scale across all agency brands.<\/p>\n
Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.<\/p>\n
\u201cWe are driven to get to the future first,\u201d says King. \u201cPublicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.\u201d<\/p>\n
\u201cThe new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,\u201d Maurice L\u00e9vy, Chairman & CEO, Publicis Groupe, endorses, \u201cA leaner and simpler structure will bring more value to our clients and will further accelerate our growth.\u201d<\/p>\n
Seven global practices<\/strong><\/span><\/p>\n Powering Publicis Media will be seven centralised \u2018Global Practices\u2019 that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients. These Global Practices will be: Data, Technology & Innovation led by Stephan Beringer; Content led by Belinda Rowe; Trading & Buying led by Simon Pardon; Performance led by Michael Kahn; Business Development & Communications led by Lauren Hanrahan; Business Transformation led by Richard Hartell; and Analytics, Research & Insight led by Steve Simpson.<\/p>\n Four CEOS in the USA<\/strong><\/span><\/p>\n Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark, Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones.<\/p>\n Publicis Media\u2019s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA\u2019s most recent Overall Activity Ranking Report.<\/p>\n Consolidation framed into a new structure for the entier group<\/strong><\/span><\/p>\n The reorganisation of Publicis Groupe\u2019s media capabilities into a Publicis Media hub is part of Publicis Groupe\u2019s transformation efforts previously announced. All of these four solutions are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe\u2019s entire range of services.<\/p>\n Image over the headline.-<\/strong>\u00a0\u00a9 Publicis\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Steve King (CEO Publicis Media) unveiled today that Publicis Media consolidates its six global agency brands: Starcom, Mediavest, Spark, Zenith,\u00a0Optimedia and Blue 449 into four global agency brands. Starcom and Zenith will each continue to operate as global agency brands, while Mediavest | Spark consolidate into the third large global agency brand and Optimedia | …<\/p>\n
\nAll US brand leadership will report into Tim Jones, CEO of Americas.<\/p>\n
\nPublicis Groupe is organised into four Solutions hubs: Publicis Communications led by Arthur Sadoun; Publicis Media led by Steve King; Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci.<\/p>\n