![\"Neil](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/03\/NEILDAWSON_TBWA_400pix.jpg\")
<\/a>Interbrand, Designory, Critical Mass and Emanate, with the ultimate objective of building brand value and driving coherent communication for all brand activities through a rigorous process that allows maximum local flexibility.<\/p>\n
The appointment marks his return to TBWA, where he was formerly Creative Director in the\u00a0London\u00a0office from 2003 to 2005.
\nIn his new role, Dawson will be responsible for all global Nissan creative and content from both Omnicom and non-Omnicom agencies, helping to further\u00a0drive\u00a0the global creative vision for the Nissan brand.<\/p>\n
He will report to Nissan United President\u00a0Jon\u00a0Castle and TBWA Global Creative President\u00a0Chris Garbutt, \u00a0and will be based in TBWA’s\u00a0New York\u00a0headquarters.<\/p>\n
Neil Dawson first achieved creative success with the multi award-winning Volkswagen ‘Surprisingly Ordinary Prices’ campaign, in which \u00abWedding\u00bb remained the most awarded print ad in advertising history for over a decade. Since then, he has worked on a variety of international brands, creating game-changing work. While Creative Director of<\/p>\n the global\u00a0Johnnie Walker\u00a0account,\u00a0Neil\u00a0created the \u00abFish\u00bb commercial that inspired a whole new chapter of brand’s ‘Keep Walking’ campaign. \u00a0Subsequently,\u00a0Neil\u00a0led the global Philips Electronics account for DDB. Under his stewardship, the agency won a pride of Cannes Lions including back-to-back Cannes Grands Prix in 2009 and 2010. Most recently, he was responsible for the global re-launch of Bacardi Rum.<\/p>\n \u00abNeil is an amazing talent with an exceptional background and the ability to generate award-winning creative on a global scale,\u00bb said Castle. \u00abNissan is an incredibly ambitious brand, and we are confident that Neil will help drive great work in our markets around the world. We are delighted to have him join the Nissan United team.\u00bb<\/p>\n Commenting on the appointment,\u00a0Chris Garbutt\u00a0said:\u00bbI’m thrilled that Neil is joining TBWA, and is going to lead Nissan creative globally. He has a history of disrupting the category with his creative product, and he’s not afraid to shake things up in order to produce the kind of iconic work that reinvents the status quo.\u00a0 At TBWA, we are committed to creative brilliance on all our brands, and Neil will bring just that.\u00bb<\/p>\n Image over the headline.-\u00a0\u00a9 TBWA. Related Eastwindmarketinglinks<\/span> (old platform):<\/strong><\/span><\/p>\n<\/a>
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