UOL BoaCompra today announced its launch into\u00a0Chile.
\nThe company now offers 18 additional local payment methods including the company’s own currency, BoaCompra GOLD, Redcompra, Servipag.com\u00a0and Khipu (online bank transfers), enabling international game companies to access a rapidly growing online population in\u00a0this South American country.<\/p>\n
\u00abThe vast potential of\u00a0Chile’s\u00a0current video game market provides compelling evidence for bringing foreign games to\u00a0the country. This is a great opportunity for our partners to leverage our local expertise and start investing in this huge, historically overlooked market,\u00bb said\u00a0Marden Silveira Neubert, Executive Director at UOL BoaCompra.<\/p>\n
While considered one the forerunners in the emerging market games space and the fifth largest market in\u00a0Latin America, the point is that \u00ab…A staggering 71% of those online in\u00a0Chile\u00a0do not have access to international credit cards to make purchases online, as\u00a0Chileans primarily use local cards and cash-based payment methods,\u00bb said\u00a0Fernando Estevez Vazquez, Director of Global Strategy & Payments at UOL BoaCompra.<\/p>\n
Over 200 partnering game developers and publishers<\/strong><\/span><\/p>\n UOL BoaCompra currently works with more than 200 game developers and publishers to monetize their games throughout emerging markets in\u00a0Latin America, southern\u00a0Europe\u00a0and\u00a0Turkey, including VALVE, Electronic Arts, Ubisoft, Smilegate, Bigpoint and\u00a0Aeria Games. The company’s latest full-service payments launch into\u00a0Chile comes on the heels of the company’s expansion into\u00a0Colombia\u00a0and\u00a0Peru. All of these movements are part of a greater development strategy which is aimed, among other objectives, to provide the first Latin American e-wallet for gamers, and a complete solution for game developers and publishers looking to bring their titles to the region.<\/p>\n UOL BoaCompra’s portfolio of localized payment options in the market includes\u00a0all local online payment options available, allowing gamers to use their preferred payment method with the greatest accessibility and ease. The Brazilian-based company also launched its popular GO4GOLD online game portal in Chile.<\/p>\n \u00abBased on our successful track record with\u00a0Brazil,\u00a0Mexico,\u00a0Peru,\u00a0Colombia,\u00a0Portugal,\u00a0Spain\u00a0and Chile, a great market but local payment instruments are needed to operate<\/strong><\/span><\/p>\n As the first South American country to join the OECD while boasting the highest GDP per capita in\u00a0Latin America,\u00a0Chile\u00a0is staying ahead of the curve with more than 72.3% (2014) of the population connected online and a total of\u00a0$3.2Bn\u00a0(2013) spent annually in e-commerce.<\/p>\n \u00abAdditionally,\u00a0Chile’s\u00a0Internet penetration rate is markedly higher than its neighboring countries, demonstrating high demand for digital products and further growth in e-commerce\u00a0with a good network and affordable prices. However, it is largely untapped by the giants of the game industry\u00a0that do not offer local payment options.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":" UOL BoaCompra today announced its launch into\u00a0Chile. The company now offers 18 additional local payment methods including the company’s own currency, BoaCompra GOLD, Redcompra, Servipag.com\u00a0and Khipu (online bank transfers), enabling international game companies to access a rapidly growing online population in\u00a0this South American country. \u00abThe vast potential of\u00a0Chile’s\u00a0current video game market provides compelling evidence for …<\/p>\n
\nWith a portfolio of over 250 local payment methods, including BoaCompra GOLD, the company services more than 4,500 titles.<\/p>\n
\nTurkey, BoaCompra was the natural choice for opening up local currencies and payments in\u00a0Chile\u00bb said\u00a0Mark Richardson, CFO at VALVE.<\/p>\n