Rokkan, a fully integrated creative and media agency, is officially expanding into the\u00a0Asia-Pacific\u00a0region with the opening of a new office in\u00a0Singapore.
\nThe agency takes this step due to the growth of its global roser of clients in the three years since its acquisition by the Publicis Groupe. In\u00a0Singapore, Rokkan will operate under the responsibility of Publicis Communications CEO,\u00a0Lou De la Pena.<\/p>\n
Rokkan’s new\u00a0Asia-Pacific\u00a0expansion will be led by\u00a0Chung Ng, CXO and Co-Founder, who led the 2006 launch of VirginAmerica.com in the U.S. and grew Rokkan into a recognized leader in travel and luxury, building the agency’s presences in\u00a0Chicago\u00a0and\u00a0Los Angeles.<\/p>\n
Anthea Tang, VP of Client Partnership, has been promoted to General Manager for the new\u00a0Singapore\u00a0office overseeing local operations and further developing client relationships. Tang joined Rokkan in 2014 after four years with SapientNitro Toronto.\u00a0 During her time with Rokkan in\u00a0New York, Tang grew the agency’s core digital business capabilities and expanded client relations with high-profile partners such as Wyndham and JetBlue.<\/p>\n
The announcement of Rokkan’s international expansion follows the award of Mikimoto’s global digital business and momentum from recent global work, which includes The One&Only Resorts, Tough Mudder, and others.<\/p>\n
Following Mikimoto and OneandOnly resorts<\/strong><\/span><\/p>\n Rokkan started to serve Mikimoto in the USA in 2013 when it re-launched MikimotoAmerica.com and managed the brand’s digital marketing, media strategy and planning. Other client to be served by Rokkan from the new Singapore office is OneandOnly Resorts.com, a collection of jewel-like resorts set in some of the most beautiful locations in the world.\u00a0Appointed by the client in 2003, Rokkan redefined the One&Only Resorts online brand, user experience and created a new non-linear booking system for the brand.<\/p>\n The cofounders talk on the expansion<\/strong><\/span><\/p>\n Rockan was established in 2000 by John Noe and Chung Ng and has grown from a three-person startup into an innovation outlier within the Publicis Groupe and the Leo Burnett network. With offices in\u00a0New York,\u00a0Chicago,\u00a0Los Angeles\u00a0and now\u00a0Singapore its clients list include American Express, Cadillac, JetBlue Airways, Samsung, and\u00a0Purina Nestle, among others.<\/p>\n Recent clients include Caf\u00e9 de Colombia and the agency has just launched the first TV campaign for Veuve Clicquot.<\/p>\n \u00abRe-defining what Digital means for us has been a core part of our journey since acquisition,\u00bb said\u00a0John Noe, CEO and Co-Founder of Rokkan. \u00abWe spend the better part of our time blurring the edges, pushing into broader brand and creative duties, media planning, PR, etc. And now a truly global expansion helps bring a model we’re beginning to crack into brand new territories.\u00bb<\/p>\n Commenting on the agency’s continued growth, Ng said: \u00abWe have been looking at the\u00a0Asia-Pacific\u00a0region for quite some time. There is huge opportunity in this market to apply Rokkan’s experience and expertise in building customer centric experiences for travel, CPG and luxury.\u00bb<\/p>\n Image over the headline.-<\/strong> Chung Ng (CXO and Co-Founder of Rokkan) -left- and Anthea Tang (General Manager Rokkan office in Singapore). \u00a9 Rokkan.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Rokkan, a fully integrated creative and media agency, is officially expanding into the\u00a0Asia-Pacific\u00a0region with the opening of a new office in\u00a0Singapore. The agency takes this step due to the growth of its global roser of clients in the three years since its acquisition by the Publicis Groupe. In\u00a0Singapore, Rokkan will operate under the responsibility of …<\/p>\n
\nWith the global development of the relationship, Rokkan assumes duties leading Mikimoto’s global digital efforts, which will be led from Rokkan’s\u00a0Singapore\u00a0office.<\/p>\n