![\"Scott](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/04\/Omnicom_Scott_Hagedorn_CEO_HeartandScience_grande.jpg\")
<\/a>The new netwok approach is rooted in the fact that marketers seeking business advantage in a world of personalized digital marketing, where CRM (Customer Relationship Management) and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.<\/p>\n
Scott Hagedorn at the head and P&G the first client<\/strong><\/span><\/p>\n Hearts & Science opens its\u00a0North America\u00a0based operation this month with Procter & Gamble as its firs client, and\u00a0Scott Hagedorn\u00a0at the head in the CEO spot. Slavi Samardzija succeeds Hagedorn in the responsibility as Global CEO and Erin Matts\u00a0takes the reins as North American CEO at Annalect. The new network will be located at 7 World Trade Center (New York) with a first team composed by 175 people, a number that is expected to reach the 300 mark by the beginning of Q3.\u00a0Additional offices will open starting shortly with\u00a0Canada\u00a0and\u00a0Puerto Rico and there are plana to enter some other of key markets outside of\u00a0North America\u00a0in the second half of 2016.<\/p>\n Additional executive hires, recruited from leading companies across the technology, publishing and agency industries, will be announced in the coming weeks.<\/p>\n A new network idea born while at Annalect<\/strong><\/span><\/p>\n Hagedorn takes the helm at Hearts & Science following five years working as the founding CEO of Annalect. \u00abAs data-driven marketing and applied audience analytics in mass media have gone from a fringe to a core practice, the industry can’t lose sight of content’s role in creating connections between brands and consumers,\u00bb Hagedorn says. \u00abHearts & Science has been designed to protect the balance and leverage the connections between information and emotion, combining data-driven planning and buying practices with orchestrated content creation, delivery and optimization across all touch points.\u00bb<\/p>\n \u00abWith the addition of Hearts & Science, Omnicom Media Group has three distinct agency brands all focused on driving client business results,\u00bb says\u00a0Daryl Simm, CEO, Omnicom Media Group. \u00abOMD is the world’s largest and most creatively awarded media agency; PHD is the global leader in communications planning; Hearts & Science will be highly focused on data driven marketing. All three agency networks benefit from the full scale of Omnicom Media Group’s activation and buying resources and our industry-leading Annalect data and analytics platform.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":" Omnicom Media Group, the media services division of\u00a0Omnicom Group Inc. today announced the launch of its third agency network, which is called Hearts & Science. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, …<\/p>\n
\nKathleen Brookbanks, who joins the new agency from sister shop OMD, has been appointed as Hearts & Science Chief Operating Officer.<\/p>\n
\nSamardzija and Matts move into their new roles from their former positions of Chief Analytics Officer and Chief Marketing Officer, respectively in the same agency.<\/p>\n<\/a>
\nWhile leading the effort to integrate data across multiple Omnicom network agencies, Hagedorn began crafting the vision for Hearts & Science, an enterprise that he describes as \u00abthe nexus between marketing science and consumer connections.\u00bb<\/p>\n