{"id":3439,"date":"2016-04-07T15:47:25","date_gmt":"2016-04-07T13:47:25","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=3439"},"modified":"2016-10-26T22:02:23","modified_gmt":"2016-10-26T20:02:23","slug":"mec-launches-global-content-offer-called-wavemaker","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/mec-launches-global-content-offer-called-wavemaker\/","title":{"rendered":"MEC launches global content offer called Wavemaker"},"content":{"rendered":"

MEC has recently announced the establishment of a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies.<\/p>\n

\"Alaistair<\/a>
Alaistair Aird (MEC COO and Global head of MEC Wavemaker). Source of the photo, the Linkedin profile of Alastair Aird.<\/span><\/figcaption><\/figure>\n

The new division is led by MEC\u2019s global COO Alastair Aird, and regionally by four experienced content marketers in the business: Tim Flattery (North America), Mike Jackson (Asia Pacific), Jeremy Clark (Europe, Middle East and Africa) and Stanlei Bellan (Latin America) and consolidates agency\u2019s content, social, sponsorship and experience offers into one unit.<\/p>\n

MEC Wavemaker launches across 10 markets with a team of 750 people globally: USA, UK, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany.\u00a0 Other markets will follow throughout the year.
\nIn the US, the team launches with 50 people and will be supported by Chet Fenster, Head of Content and Noah Mallin, Head of Social.<\/p>\n

The new division creates content that measurably improves a brand\u2019s performance. The offer brings together content strategy, social, partnerships and experiences, SEO and creative service expertise in every market.<\/p>\n

Capitalising award winning capabilities<\/strong><\/span><\/p>\n

The launch of MEC Wavemaker builds on MEC’s award-winning content and social work including Marriott &amp; Medium \u201cGONE\u201d (2015 OMMA- Best Use of Content Marketing), Marriott\u2019s #APPYOURSERVICE (2015 Gold-Internationalist Innovation in Media), The New York Times \u00abWomen Inmates\u00bb for Orange is the New Black (2015 M&amp;M Global- Best Use of Native), Netflix The Reinvention of Storytelling (2015 Gold – Festival of Media), and Schick UCB\u2019s hit comedy series \u201cEpic Tales from the Barbershop.\u201d<\/p>\n

\"Tim<\/a>
Tim Flattery, Stanlei Bellan and Mike Jackson, respective regional heads of MEC Wavemaker in North America, Latin America and Asia Pacific. Source of the photos, the Linkedin profiles of each of them.<\/span><\/figcaption><\/figure>\n

Alastair Aird said, \u201cWith the launch of MEC Wavemaker we have a different kind of content offer, one that can measurably improve a brand\u2019s performance. \u00a0It\u2019s different because we can identify precisely what consumer behaviour needs to change along the purchase journey and create content that\u2019s specifically designed to make that change happen. \u00a0For the first time, we\u2019ve integrated the four essential marketing elements of Data and Insights, Content Creation, Distribution and Evaluation into one unified content approach. \u00a0And it\u2019s being done at scale around the world.\u201d<\/p>\n

\"Matt<\/a>
Matt Davies (Managing Director of Content at MEC) and Jeremy Clark (regional head of Wavemaker Europe, Middle East and Africa). \u00a9 GroupM.<\/span><\/figcaption><\/figure>\n

Charles Courtier added, \u201cMEC Wavemaker will help our clients see exactly what role content can play in their customers\u2019 lives and how that will directly impact their brand\u2019s performance. This gives them the ability to tell the difference between a nice idea and a really great one: one that will transform their brand. It gives them the confidence to invest in content knowing it\u2019s driving their business.\u201d<\/p>\n

Clare Hill, Managing Director, The Content Marketing Association commented \u201cThe CMA is delighted to see one of its members taking such pioneering steps in simplifying data driven content planning and creative activation by bringing all content disciplines together under one roof. \u00a0This can only benefit clients and help them to navigate the complex waters of content marketing \u2013 better yet, it\u2019s doing so in a way that is firmly data-driven and promoting accountability of investments. \u00a0I\u2019m excited to see it develop.\u201d<\/p>\n

Image over the headline.-<\/strong>\u00a0MEC Wavemaker logo.\u00a0\u00a9MEC Global.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

MEC has recently announced the establishment of a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies. The new division is led by MEC\u2019s global COO Alastair Aird, and regionally by four experienced content marketers in the business: Tim Flattery (North America), Mike Jackson (Asia Pacific), Jeremy Clark …<\/p>\n

MEC launches global content offer called Wavemaker<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":3440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3469,983,410,3467,498,508,3468,450],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3439"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/3440"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=3439"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}