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<\/a>This announcement comes on the heels of that of Marcello Sherpa as the creative professional who has been bestowed the Lion of St. Mark this year and the election of Founder and CEO of VICE, Shane Smith as Media Person of the Year.<\/p>\n
Meaningful progress that makes a difference on people’s lives<\/strong><\/span><\/p>\n Samsung has been smart enough to recognise the impact its technology has on the lives of consumers. Therefore, the company shifted its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers.<\/p>\n \u201cAt Samsung, we know our products are about experiences \u2013 making life easier for consumers around the world. And we wanted our brand to reflect that vision and honour our heritage of meaningful innovation and defying barriers,\u201d said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. \u201cWe believe our creative and bold approach to marketing captures that spirit in a unique and creative way.\u201d<\/p>\n Approach that makes a difference with consumers and creative awards<\/strong><\/span><\/p>\n The \u2018Meaningful progress to enrich Consumers\u2019 lives\u2019 approach has been incarnated in many creative campaigns around the globe. On the image.- Captions of The safety truck campaign, by Leo Burnett Argentina for Samsung Electronics. To watch the video,<\/span> click here<\/a><\/span><\/p>\n Samsung\u2019s \u2018Look at Me\u2019 campaign, planned and executed by Cheil Worldwide, took five Lions in 2015 and demonstrated their customer-centric strategy by creating a mobile app that helps autistic children better interact with other people. After 8 weeks of testing, it showed that 60% of the tested children with autism had improvement in making eye contact and reading facial expressions.<\/p>\n On the image.- Captions of the Look at me campaign by Cheil Worldwide for Samsung Electronics. To watch the videdo<\/span> click here<\/a><\/span>\u00a0. To know more about the project,<\/span> click here<\/a><\/p>\n \u201cThis award exists to recognise brands that distinguish themselves through the quality of their communications, something that Samsung are doing continually,\u201d continued Savage. \u201cThey inspire the innovative marketing of their products across multiple platforms, as well as embracing and encouraging its agencies to keep creativity at the heart of their brand communications.\u201d<\/p>\n Image over the headline.-<\/strong> \u00a9 Cannes Lions.<\/span><\/p>\n Related Eastwindmarketing links<\/span>:<\/strong><\/span><\/p>\n Marcello Serpa, the Lion of St. Mark 2016<\/a><\/span><\/p>\n Lions Innovation juries, unveiled<\/span> The Cannes Lions International Festival of Creativity has decided to name Samsung Electronics as the 2016 Creative Marketer of the Year. Just in 2015 Samsung took home 27 Lions and over the history of the Festival have totalled 74 Lions for work comming from 17 countries. Terry Savage, Chairman, Lions Festivals, said, \u201cWhen you look …<\/p>\n
\nMany of them Lion-winning works, including \u2018Oscar Selfie\u2019, \u2018Every Day is Day One\u2019, for the World Surfing League partnership, and the \u2018Safety Truck\u2019 campaign, which was awarded a coveted Titanium Lion in 2015.<\/p>\n<\/a><\/p>\n<\/a><\/p>\n
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\nCannes Lions evolves some categories among rumors of going public<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"