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<\/a>This is the first time in a row that the same network takes home both ANDY awards. Both campaigns also scored gold in their respective categories.
\nY&R also won a silver ANDY, which went to Y&R Malaysia for \u00abCut a Tree. Kill a Life.\u00bb<\/p>\n
\u201cThis cements Y&R as the number one creative force in Australia New Zealand and is rooted in the way we are organized as a Global Boutique.\u00a0 Strong local offices resonate globally and tonight is living proof of that,\u00bb David Sable (Global CEO of Y&R) underscored.<\/p>\n
The King took the \u00abunbrand\u00bb proposal<\/strong><\/span><\/p>\n When McDonald’s rejected the cease-fire in the \u00abburger price wars,\u00bb people around the world spontaneusly began creating their own DIY McWhoppers, posting videos and sharing pictures of their creations on social media. One of the fans even recorded a rap song.<\/p>\n Following this movement, Burger King partnered with Denny’s, Wayback Burgers, Krystal, and Giraffas to give away 1,500 \u00abpeace day burgers\u00bb at a pop-up restaurant in\u00a0Atlanta\u00a0on Peace Day.<\/p>\n The GRANDY winning McWhopper campaign by Y&R New Zealand launched in\u00a0late-August 2015\u00a0with a print ad in three major U.S. newspapers, live events, PR and lots of shareable content.<\/p>\n And reached the highest brand awareness<\/strong><\/span><\/p>\n The action became one of the biggest viral ideas in the world, with nearly 8Bn media impressions,\u00a0$144 million\u00a0in earned media and a 40% increase in awareness of Peace Day. The mashup burger was conceived to raise money to benefit Peace One Day, a non-profit organization campaigning to raise awareness of Peace Day, a United Nations recognized day celebrated on\u00a0Sept. 21st.<\/p>\n The Advertising Club of NY, the organizer of this recognition event said on the winner campaign: \u00abthis year, the ANDY Awards’ best creative idea, The\u00a0GRANDY, has been given to the agency that defines what it means to be a bold leader and a true risk-taker\u00bb.<\/p>\n David Sable (Global CEO of Y&R) said on the honor: \u00abThis was a labor of love on both sides, Burger King showed so much passion for the idea, such great belief in us and proved the best partner possible. They helped bring the McWhopper forward every step of the way and understood how true to their brand this was. Their audaciousness paid off.\u00bb<\/p>\n Y&R \u00abearned\u00bb the Richard T. O’Reilly too<\/strong><\/span><\/p>\n GPY&R Brisbane was awarded the\u00a0Richard T. O’Reilly\u00a0Award for its \u00abMelanoma Likes Me\u00bb campaign for Melanoma Patients Australia, a nonprofit that provides information, support, awareness and advocacy to Australians affected by melanoma. People, identified through hashtags and geo-location as they posted on Instagram, were instantly liked and commented by \u00abMelanoma.\u00bb<\/p>\n Tony Granger, Global Chief Creative Officer of Y&R, states: \u00abWe are simply ecstatic. We are so proud of winning the two top awards.\u00a0 Both ideas are terrific proof that brave clients get the work they deserve.\u00a0 I want to especially call out\u00a0Fernando Machado, Burger King’s SVP of Global Brand Management, who championed the McWhopper idea from the second we presented it to him, and it simply would not have happened without him.\u00a0 And we are so proud of\u00a0Josh Moore\u00a0and\u00a0Ben Coulsonfor the passion and perseverance to create such powerful work.\u00bb<\/p>\n<\/a>