Film producer and screenplay author Marc Forster, who directed films such as \u201cJames Bond \u2013 Quantum of Solace\u201d, \u201cMonster\u2019s Ball\u201d and \u201cWorld War Z\u201d, got the insiration to create this highly unusual spot from the he dynamic performance and agility of the first-ever BMW\u00a0M2\u00a0Coup\u00e9 and the sensuous beauty and elegance of\u00a0 the top model.<\/p>\n The pectacular one-shot stunt, which was captured in a single uncut tracking shot, was filmed at an airfield in California\u2019s Mojave Desert under the direction of Oscar-winning cameraman Mauro Fiore (\u201cAvatar\u201d, \u201cThe Equalizer\u201d).<\/p>\n Advergaming<\/strong><\/span><\/p>\n The film invites viewers to play a very different kind of \u201cshell game\u201d: The film starts with supermodel Gigi Hadid climbing into one of three parked BMW M2 Coup\u00e9s; from then on, the viewer tries to keep track of Gigi and her BMW M2 Coup\u00e9.<\/p>\n Within a short space of time, two more BMW M2 Coup\u00e9s join in and a fast-paced vehicle choreography begins making the task virtually impossible. The interactive resolution of the game takes place on the campaign microsite EyesOnGigi.com, where the viewer can also follow the fast-paced vehicle choreography from a 360-degree perspective.<\/p>\n If the player picks the right BMW M2 Coup\u00e9, the campaign\u2019s sophisticated digital architecture leads into the digital BMW M2 Coup\u00e9 showroom of the BMW sales company in the player\u2019s country.<\/p>\n Integrated campaign<\/strong><\/span><\/p>\n The digital spot kicks off an integrated campaign for global rollout through TV, digital, social media and CRM channels, starting 14 April. The \u201cdigital-first\u201d approach preferred for the first time for \u201cEyes on Gigi\u201d also benefits from Hadid\u2019s strong social media presence. With 16.1 million subscribers on Instagram, nearly 1.9 million followers on Twitter and aprox. 2.6 million fans on Facebook, Hadid is extremely successful in this area.<\/p>\n Image over the headline.-<\/strong> Caption from the \u00abEyes on Gigi\u00bb advergaming. \u00a0\u00a9 BMW Group. To watch the spot,<\/span> click here<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" BMW has teamed up with agencies KBS (New York) and Serviceplan (Hamburg) to carry out \u00abEyes on Gigi\u00bb, its first ever digital first campaign for the launch of one of its models, the BMW M2 Coup\u00e9. American supermodel Gigi Hadid, along the BMW M2are the focal center of this advergaming and spot that was premiered …<\/p>\n![\"Caption](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/04\/BMW_KeeptheeyesonGiGI_02.jpg\")
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\nAt the end of the drive, all five M2 Coup\u00e9s come to a halt and the viewer has to identify which car Gigi Hadid is in.<\/p>\n