{"id":3612,"date":"2016-04-20T08:00:11","date_gmt":"2016-04-20T06:00:11","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=3612"},"modified":"2016-04-21T01:35:16","modified_gmt":"2016-04-20T23:35:16","slug":"designers-costa-and-zuchhelli-to-leave-calvin-klein-by-change-in-brand-creative-strategy","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/designers-costa-and-zuchhelli-to-leave-calvin-klein-by-change-in-brand-creative-strategy\/","title":{"rendered":"Designers Costa and Zuchhelli , to leave Calvin Klein by change in brand strategy"},"content":{"rendered":"

Calvin Klein, Inc. today announced a new global creative strategy for the company, which will unify all\u00a0Calvin Klein\u00a0brands under one creative vision.<\/p>\n

\"Italo<\/a>
Italo Zucchelli (Men\u2019s Creative Director, Calvin Klein Collection ). Photo Inez van Lamsweerde and Vinoodh Matadin. Use by courtesy of Calvin Klein.(Photo: Business Wire)<\/span><\/figcaption><\/figure>\n

As a result, Francisco Costa, Women\u2019s Creative Director, Calvin Klein Collection, and\u00a0Italo Zucchelli, Men\u2019s Creative Director, Calvin Klein Collection, will be leaving the company.
\nThe new brand direction will ultimately follow one creative vision across all categories of the business. An announcement will be made in due course.<\/p>\n

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp, one of the leading fashion design and marketing studios in the world.<\/p>\n

Steve Shiffman, CEO of Calvin Klein, Inc. said, \u201cThis creative strategy marks the beginning of another significant chapter inCalvin Klein\u2019s\u00a0brand legacy since Mr. Klein\u2019s retirement. I would like to thank Francisco and Italo for their unwavering commitment to the\u00a0Calvin Klein\u00a0brand and their accomplishments over the past decade. They have both contributed immensely to making\u00a0Calvin Klein\u00a0a global leader in the fashion industry, and they have done so with dedication, focus and creativity.\u201d<\/p>\n

Unified creative strategy for a 10Bn revenues retail business<\/strong><\/span><\/p>\n

The new strategy comes as part of a global evolution in the direction of the\u00a0Calvin Klein\u00a0brand, which began with the reacquisition of its jeans and underwear businesses in 2013. As the company continues to build itself into a $10Bn global retail sales business, this undertaking will further solidify the brand\u2019s positioning worldwide and pave the way for future long-term global growth.<\/p>\n

\"Francisco<\/a>
Francisco Costa (Women\u2019s Creative Director, Calvin Klein Collection). Photo Danny Clynch. Use by courtesy of Calvin Klein.(Photo: Business Wire)<\/span><\/figcaption><\/figure>\n

PVH Corp designs and markets women\u2019s and men\u2019s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various\u00a0Calvin Klein\u00a0brands include women\u2019s dresses and suits, men’s dress furnishings and tailored clothing, men\u2019s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women\u2019s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).<\/p>\n

With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world.\u00a0The company has\u00a0over 30,000 associates operating in over 40 countries with over $8Bn in 2015 revenues.\u00a0PVH owns the iconic\u00a0Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo (the Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.), Warner\u2019s\u00a0and\u00a0Olga\u00a0brands and market a whide range of goods under these and other nationally and internationally known owned and licensed brands.<\/p>\n

Image over the headline.-<\/strong>\u00a0\u00a9 Calvin Klein<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Calvin Klein, Inc. today announced a new global creative strategy for the company, which will unify all\u00a0Calvin Klein\u00a0brands under one creative vision. As a result, Francisco Costa, Women\u2019s Creative Director, Calvin Klein Collection, and\u00a0Italo Zucchelli, Men\u2019s Creative Director, Calvin Klein Collection, will be leaving the company. The new brand direction will ultimately follow one creative …<\/p>\n

Designers Costa and Zuchhelli , to leave Calvin Klein by change in brand strategy<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":3618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3592,3591,3593,410,734,1152],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3612"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=3612"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/3618"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=3612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=3612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=3612"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=3612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}