{"id":3630,"date":"2016-04-20T06:55:01","date_gmt":"2016-04-20T04:55:01","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=3630"},"modified":"2016-04-21T09:07:55","modified_gmt":"2016-04-21T07:07:55","slug":"ibm-acquires-digital-agency-aperto","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/ibm-acquires-digital-agency-aperto\/","title":{"rendered":"IBM acquires digital agency Aperto"},"content":{"rendered":"<p>IBM today announced it has completed the acquisition of\u00a0Aperto\u00a0, a leading digital agency headquartered in\u00a0Berlin (Germany). Aperto will join\u00a0IBM Interactive Experience\u00a0(IBM iX).<\/p>\n<p>IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. IBM iX specialists work side-by-side with clients across more than 30 global IBM Studios to co-create innovations that drive results.<\/p>\n<p>The acquisition of Aperto is\u00a0the latest strategic move\u00a0to enhance the experience design prowess of IBM iX. The operation follows IBM\u00a0recently announced\u00a0plans to acquire\u00a0Bluewolf, one of Salesforce&#8217;s top partners and a globally recognized leader in cloud consulting and implementation services. Earlier this year, IBM iX closed acquisitions of\u00a0Resource\/Ammirati,\u00a0a US-based digital marketing and creative agency, and\u00a0ecx.io, a full-service digital agency headquartered in\u00a0Dusseldorf, Germany.<\/p>\n<p>Aperto is a highly regarded digital service provider in\u00a0Germany\u00a0and\u00a0Europe. Its more than 300 employees will join IBM iX, already the largest global digital agency1, to evolve the experiences clients provide to customers and employees.\u00a0Aperto&#8217;s roster of clients currently includes companies such as Airbus Group, Volkswagen and Siemens.<br \/>\n\u00abExperience design has become an essential element in business strategy as company&#8217;s<\/p>\n<p>\u00abExperience design has become an essential element in business strategy as company&#8217;s in all industries seek to deliver more consumer-like experiences,\u00bb said\u00a0Paul Papas, Global Leader, IBM iX. \u00abWe look forward to working with Aperto to drive real results for our clients in pursuit of digital reinvention.\u00bb<\/p>\n<p>Together, IBM iX and Aperto will provide companies with engaging experiences through a combination of digital, creative and design skills. \u00a0New and existing clients will now benefit from an expanded expertise in strategy, analytics, mobile and technology innovation.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong>\u00a0\u00a9 IBM iX<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM today announced it has completed the acquisition of\u00a0Aperto\u00a0, a leading digital agency headquartered in\u00a0Berlin (Germany). Aperto will join\u00a0IBM Interactive Experience\u00a0(IBM iX). IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. IBM iX specialists work side-by-side with &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/ibm-acquires-digital-agency-aperto\/\"> <span class=\"screen-reader-text\">IBM acquires digital agency Aperto<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":2567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3600,3605,3603,1005,410,2837,3607,2839,417,3601,3602,3604,3606],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3630"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=3630"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2567"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=3630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=3630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=3630"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=3630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}