\nThere will be a mobile viewer experience for users of compatible goggles as well as 360\u00ba video experienced through the handset alone.<\/p>\n
![\"\u00a9](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/TimeInc_Life_VR_Logo_1200pix.jpg\"){kind=logo}
<\/a>Chris Hercik, VP of Creative + Content at The Foundry; Mike Beck and Ian Orefice, Senior Executive Producers of Time Inc. Video; and Mia Tramz, Managing Editor of the LIFE\u00a0VR initiative and Senior Multimedia Editor of Time compose the leading team.<\/p>\n
LIFE\u00a0VR is a natural extension of the LIFE brand, one of the most followed media brands on Pinterest (currently with 1\u00a0million followers) that also has nearly 4.5 million Twitter followers.<\/p>\n
Launched in 1936 LIFE quickly became the country\u2019s preeminent cultural chronicler, showcasing the most compelling photographs of the times and revealing the stories behind them. LIFE\u00a0VR is a natural extension for the brand and is in keeping with Henry Luce\u2019s vision for the brand<\/p>\n
This initiative is also another example of Time Inc.\u2019s multifaceted video strategy to deliver its world-class video storytelling to consumers across all channels, platforms and devices.<\/p>\n
LIFE VR follows a series of virtual reality efforts from the company, including InStyle\u2019s first VR experience last October which featured a three-minute tour of a cover shoot starring Drew Barrymore and Sports Illustrated Swimsuit\u2019s VR experiences taking viewers inside the photo shoots of former cover models on location that were presented in the SI Swim mobile app. In support of this effort, the company has formed development partnerships with leading VR companies Framestore, NextVR and WEVR, and several projects are currently in development.<\/p>\n
Image over the headline.-<\/strong> \u00a9 Time Inc.<\/span><\/p>\n Related Eastwindmarketing links<\/span>:<\/strong><\/span><\/p>\n