{"id":3999,"date":"2016-05-07T06:00:08","date_gmt":"2016-05-07T04:00:08","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=3999"},"modified":"2016-05-07T15:07:06","modified_gmt":"2016-05-07T13:07:06","slug":"mercado-mccann-and-tyc-sports-network-turn-around-trumps-anti-migrant-arangues","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/mercado-mccann-and-tyc-sports-network-turn-around-trumps-anti-migrant-arangues\/","title":{"rendered":"Mercado McCann and TyC Sports Network `turn Trump\u00b4s anti migrant arangues true\u00b4"},"content":{"rendered":"<p>Mercado McCann Buenos Aires and the Argentinian TyC Sports Network tv chain keep on their strategy of connecting public dragging personalities to the tv chain&#8217;s promos in a creative way.<br \/>\nIn the latest Tv and Internet spot for the Network Trump\u2019s words about immigrants are turned into an ironical claim of Latin Power scoring a strong creative message.<\/p>\n<p>The video ends with this sharp text message, presented in Spanish:\u00a0\u201cIn truth, the best that they can do is not let us in.\u201d<\/p>\n<p>The Trump spot and online film, created by Mercado McCann, Buenos Aires promotes\u00a0TyC Sports\u2019 coverage of this summer&#8217;s\u00a0Copa America Centenario\u00a0competition to be held in the United States. It is a follow up to their\u00b4s Soccer World Cup 2014 campaign with Pope Francis.<br \/>\nBoth polemic personalities, although in a very opposite manner, Trump and Pope Francis have one thing in common, they manage to generate with their speeches and behaviors anything but indifference.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Because Trump&#8217;s harangues against illegal migrants are \u00abactually true\u00bb<\/strong><\/span><\/p>\n<p>The agency takes some of the heaviest anti migrant estatements made by the candidate to the next US presidential elecctions and gives eveidence on how right they are, at least in the football field.<\/p>\n<p>When Trump says \u00abOur country is in serious trouble,\u201d the ad shows the Argentine national soccer team deplaning to delirious and adoring crowds\u00a0dressed in the team\u2019s white and sky blue colors \u201cLa Albiceleste\u201d.<\/p>\n<p>When Trump declares, \u201cThese are total killers,\u201d the spot cuts to\u00a0Angel di Maria, a forward on the Argentine team, scoring a deadly and\u00a0acrobatic goal.<\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"Mercado McCann trolls Trump&#039;s anti- immigrant rhetoric in TyC campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/euDKkk8skEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>When Trump says: \u201cThese are not the nice, sweet little people that you think,\u201d the TV spot presents global superstar\u00a0Lionel Messi making a sarcastic face at one of his opponents on the field.<\/p>\n<p>Besides Messi, Argentinian soccer stars that include Sergio Ag\u00fcero (Manchester City), Javier Pastore (Paris Saint-Germain) and Gonzalo Higua\u00edn (Napoli) are also seen onto a soccer pitch as Trump warns: \u201cWe have no protection.\u201d<\/p>\n<p>Most of the footage and Trump\u2019s words were picked directly from Trump\u2019s famous \u201cWall Speech\u201d in June 2015.<\/p>\n<p>To the precise editing the Agency adds the strong ironical claim that completes the message twist: \u201cIn truth, the best that they can do is not let us in.\u201d<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Some picks from the\u00a0Mercado McCann trolls Trump&#8217;s anti- immigrant rhetoric in TyC campaign video.\u00a0\u00a9 Mecado McCann Buenos Aires and TyC Sports.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/euDKkk8skEw\" target=\"_blank\"><span style=\"color: #333399;\">Mercado McCann trolls Trump&#8217;s anti- immigrant rhetoric in TyC campaign<\/span><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=wxTzzBKId-w&amp;feature=youtu.be\" target=\"_blank\"><span style=\"color: #333399;\">Soccer World Cup 2014 campaign with Pope Francis<\/span><br \/>\n<\/a><br \/>\n<span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Credits<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong>Agency:<\/strong> Mercado McCann<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Client:<\/strong> TyC Sports<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Product:<\/strong> Copa America<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>General Creative Directors:<\/strong> Dar\u00edo Rial \/ Diego Tuya<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Creative director:<\/strong> Gonzalo Fern\u00e1ndez \/ Ignacio Galardi<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Client service:<\/strong> Agust\u00edn Coste \/ Victoria Rossetti<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Production:<\/strong> Agust\u00edn Borgognoni \/ Hern\u00e1n Pedros<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Production house and post production:<\/strong> Postmedia<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Sound:<\/strong> Twins<\/span><br \/>\n<span style=\"color: #3366ff;\"><strong>Client approval:<\/strong> Mariano Malvasio \/ Daniela Gaspar \/ Germ\u00e1n Vago<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercado McCann Buenos Aires and the Argentinian TyC Sports Network tv chain keep on their strategy of connecting public dragging personalities to the tv chain&#8217;s promos in a creative way. In the latest Tv and Internet spot for the Network Trump\u2019s words about immigrants are turned into an ironical claim of Latin Power scoring a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/mercado-mccann-and-tyc-sports-network-turn-around-trumps-anti-migrant-arangues\/\"> <span class=\"screen-reader-text\">Mercado McCann and TyC Sports Network `turn Trump\u00b4s anti migrant arangues true\u00b4<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":4005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[403,1247,3791,3789,3790,3788,3792],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3999"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/4005"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=3999"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}