{"id":4054,"date":"2016-05-12T11:53:50","date_gmt":"2016-05-12T09:53:50","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=4054"},"modified":"2016-05-12T11:57:00","modified_gmt":"2016-05-12T09:57:00","slug":"creativity-in-the-dark-mccann-launches-syrmo-and-almap-bbdo-the-new-audi-q7-night-vision","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/creativity-in-the-dark-mccann-launches-syrmo-and-almap-bbdo-the-new-audi-q7-night-vision\/","title":{"rendered":"McCann and Almap BBDO turn creative the dark with Syrmo and Audi Q7 works"},"content":{"rendered":"<p>This week creative works keep on shining \u00a0out in the dark. McCann Madrid and Syrmo launched yesterday the first 3D skate tracking gadget with the firs ever skate competition in the dark and AlmapBBDO Sao Paulo makes beasts dance before the very eyes of the TV viewers as if they were driving the new Audi Q7 with night vision assistant. Both pieces add to the \u00abblind\u00bb ExStream experiments by O&amp;M Singapore for Singtel we talked about on Eastwindmarketing last 5th May.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>First ever skateboarding competition in the dark<\/strong><\/span><\/p>\n<p>Four professional skaters with night vision glasses were competing in a skate park, with no illumination whatsoever and the only one that sees it all is Syrmo, who will be the judge of The Dark Side of Skateboarding the world\u2019s first skateboarding competition in the dark.<\/p>\n<figure id=\"attachment_4055\" aria-describedby=\"caption-attachment-4055\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/McCannMadrid_Syrmo_The-darksideskatecompetition_02.jpg\" rel=\"attachment wp-att-4055\"><img decoding=\"async\" class=\"size-full wp-image-4055\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/McCannMadrid_Syrmo_The-darksideskatecompetition_02.jpg\" alt=\" The Dark Side of Skateboarding. \u00a9 McCann Madrid.\" width=\"1200\" height=\"336\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/McCannMadrid_Syrmo_The-darksideskatecompetition_02.jpg 1200w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/McCannMadrid_Syrmo_The-darksideskatecompetition_02-768x215.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption id=\"caption-attachment-4055\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">The Dark Side of Skateboarding. \u00a9 McCann Madrid.<\/span><\/figcaption><\/figure>\n<p>Syrmo is the firs ever Smart Pad that once fit to the truck of a skateboard is able, thanks to its electronic sensors, to track every movement of the skateboard.<br \/>\nWhen the Smart Pad gets connected to an app on the skater&#8217;s smartphone it records all the tricks in 3D.<\/p>\n<p>In order to promote the gadget in the skateboarding community, McCann Madrid and Syrmo organized this competition. The winner was chosen by the only one who could actually see all the tricks in the pitch-dark room, Syrmo.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Beasts dance in the dark in the latest Audi Q7 campaign<\/strong><\/span><\/p>\n<p>No fear at darkness neither for the driver and for the beast, thanks to the night vision assistant security feature offered in the 2016 Audi Q7 model, so the animals dance fearless before the very eyes of the TV viewers as they were driving the car. The 7 secs TV spot has been conceived by AlmapBBDO Sao Paulo, and not only makes bests feel like dancing, Imust say.<\/p>\n<p><span style=\"color: #3366ff;\">Image over the headline.- The Dark Side of Skateboarding.\u00a0\u00a9 McCann Madrid.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/hG6TA1kPOAM\" target=\"_blank\">The Dark Side of Skateboarding<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwindmarketing links<\/span>:<\/strong><\/span><\/p>\n<p><a style=\"color: #3366ff;\" href=\"https:\/\/es.pinterest.com\/pin\/190910471682898788\/\" target=\"_blank\">Watch our pin of the Night vision campaign on Pinterest<\/a><\/p>\n<p><span style=\"color: #3366ff;\">O&amp;M hints Singtel network performance through ExStream experiments<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week creative works keep on shining \u00a0out in the dark. McCann Madrid and Syrmo launched yesterday the first 3D skate tracking gadget with the firs ever skate competition in the dark and AlmapBBDO Sao Paulo makes beasts dance before the very eyes of the TV viewers as if they were driving the new Audi &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/creativity-in-the-dark-mccann-launches-syrmo-and-almap-bbdo-the-new-audi-q7-night-vision\/\"> <span class=\"screen-reader-text\">McCann and Almap BBDO turn creative the dark with Syrmo and Audi Q7 works<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":4062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[3806,3803,3807,407,3805,3804,3802],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/4054"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=4054"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/4054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/4062"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=4054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=4054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=4054"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=4054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}