{"id":4087,"date":"2016-05-13T14:50:31","date_gmt":"2016-05-13T12:50:31","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=4087"},"modified":"2016-05-14T00:27:18","modified_gmt":"2016-05-13T22:27:18","slug":"letgo-absorbs-wallapop-in-the-usa","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/letgo-absorbs-wallapop-in-the-usa\/","title":{"rendered":"letgo and Wallapop unveil gamechanging merger in the USA"},"content":{"rendered":"<p>letgo, the fastest growing mobile marketplace for secondhand goods, today announced the merger of its U.S. operations with Wallapop, another leader in the mobile classifieds sector in the country.<br \/>\nUnder the terms of the agreement, Wallapop\u2019s U.S. operations will be absorbed into letgo.<br \/>\nThe combined entity will be majority owned and managed by letgo and will operate under the letgo brand on the letgo platform.<br \/>\nBesides the merger movement, $100 million will be injected by sharholders in the new company to provide funding for an agressive plan of growth.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Two mobile first business co-founded by Alec Oxenford and Jordi Castello<\/strong><\/span><\/p>\n<p>Wallapop is a fresh and pure mobile approach to traditional classifieds founded in Barcelona (2013). The app\u2019s ease-of-use, immediacy and ultra-local approach have made Wallapop, in just two years, the leader in the Spanish C2C classifieds market and one of the top early mobile players in the U.S.<\/p>\n<p>letgo was founded in January 2015 by Oxenford and Jordi Castello. Enrique Linares soon after joined as founding CEO before the company launched its app publicly in May 2015. Last fall, letgo announced that it had raised $100M in Series A funding from Naspers Limited, one of the largest technology investors in the world.<\/p>\n<p>letgo was founded in January 2015 by Alec Oxenford and Jordi Castello, with Enrique Linares soon after joining as founding CEO.<br \/>\nThe company launched its platform publicly in May 2015 and the mobile app has already been downloaded millions of times.<\/p>\n<figure id=\"attachment_4091\" aria-describedby=\"caption-attachment-4091\" style=\"width: 400px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/letgo_400pix.jpg\" rel=\"attachment wp-att-4091\"><img decoding=\"async\" class=\"size-full wp-image-4091\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/letgo_400pix.jpg\" alt=\"\u00a9 letgo\" width=\"400\" height=\"561\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/letgo_400pix.jpg 400w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/letgo_400pix-768x1077.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-4091\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">\u00a9 letgo<\/span><\/figcaption><\/figure>\n<p>Oxenford, an expert and accomplished entrepreneur in ecommerce, previously founded and scaled global online classifieds leader\u00a0OLX\u00a0(co-founded by Fabrice Grinda), which has hundreds of millions of active users in India, Brazil, Poland and other growth markets around the world.<\/p>\n<p>Headquartered in The Nederlans, letgo has offices in the USA and Spain.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Social networked mobile marketplace concept<\/strong><\/span><\/p>\n<p>letgo mobile marketplace allows users to post an item for sale and create a custom, Hollywood-style ad in seconds, plus browse what\u2019s for sale in their area, and chat instantly and privately with other buyers and sellers nearby.<\/p>\n<p>Available on iOS and Android devices in the U.S. and worldwide, letgo is a hyperlocal marketplace optimized specifically for mobile use. letgo\u2019s simple and intuitive mobile design includes key features like search results that are automatically tailored to a user\u2019s location, and instant chat that allows users to connect instantly and for free, without the hassles and delays of email.<\/p>\n<p>The agreement with Wallapop comes amid very strong early growth for both letgo and Wallapop, fueled by increasing consumer demand for a streamlined, modern and mobile-first alternative to older platforms like Craigslist. Both letgo and Wallapop are currently among the top shopping apps in the iOS and Android app stores.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Gamechanging merger in the classifieds segment within the USA<\/strong><\/span><\/p>\n<p>\u201cSince launching last year, letgo has clearly tapped into the enormous and rising demand among consumers for a better way to buy and sell in their own neighborhoods,\u201d said letgo co-founder Alec Oxenford. \u201cThat is exactly why we have grown so quickly, with millions of downloads and even more items listed for sale. We are excited to be working with Wallapop\u2019s insightful leadership team, who saw these trends taking shape and entered the sector early. This partnership is a significant milestone for letgo and the industry as a whole, and is a substantial advantage as we continue to scale nationally.\u201d<\/p>\n<p>\u201cWe see this merger as a game changer in the U.S. mobile classifieds competitive landscape,\u201d said Agustin Gomez, Wallapop co-founder and CEO. \u201cletgo and Wallapop share a chemistry and an aligned vision that were key in making this deal a reality.\u201d<\/p>\n<p>\u201cWith this partnership in place, no one is better positioned than letgo to capitalize on the immense opportunity for growth in U.S. classifieds,\u201d said Martin Scheepbouwer, CEO of Naspers Classifieds.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> \u00a9 letgo<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>letgo, the fastest growing mobile marketplace for secondhand goods, today announced the merger of its U.S. operations with Wallapop, another leader in the mobile classifieds sector in the country. Under the terms of the agreement, Wallapop\u2019s U.S. operations will be absorbed into letgo. The combined entity will be majority owned and managed by letgo and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/letgo-absorbs-wallapop-in-the-usa\/\"> <span class=\"screen-reader-text\">letgo and Wallapop unveil gamechanging merger in the USA<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":4089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3824,410,3822,417,3823],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/4087"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=4087"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/4087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/4089"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=4087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=4087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=4087"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=4087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}