![\""Reimagine"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/05\/Etihad_VR-ad-Reimagine_cabin_02.jpg\")
<\/a>Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said:\u00a0\u00abThis immersive VR film is a massive step-change in the way we present the Etihad Airways brand and product to the consumer using highly innovative new mediums. Based on the success of our recent campaign with Nicole, the decision to take this partnership to the next level was an obvious one.\u00bb<\/p>\n
Peter Baumgartner, Etihad Airways’ Chief Executive Officer, said: \u00abWe want to share Etihad’s story in a completely new way, using technology to make our consumers a part of the narrative and to experience an Etihad Airways A380 flight first-hand, from anywhere.<\/p>\n
\u00abThe film demonstrates how, as an innovative brand, we continue to break down the barriers of convention and lead the way in intelligent communication and best practice not just within the aviation industry, but across the fields of marketing, communication and technology.\u00bb<\/p>\n
The story<\/strong><\/span><\/p>\n People not only can watch but they find themselves at the heart of the action as they are introduced to a number of the other guests, including an opera singer and a falconer.<\/p>\n Reimagine unites innovation with Hollywood glamour and national airline of the\u00a0United Arab Emirates claims that the ad marks the first time that a Hollywood actor has ever starred in a fully immersive virtual reality movie.<\/p>\n Throughout the experience, the viewer meets and engages with a number of characters including the actress herself, her film director, an opera singer and even an Emirati guest with a falcon in First Class. The journey also provides personal interactions with the Savoy-trained Butler in The Residence, the airline’s luxurious private three room cabin, the inflight Chef in First Class, the Food and Beverage Manager in Business Class, and the Flying Nanny, trained by the Norland College in the\u00a0United Kingdom.<\/p>\n The adventure takes the viewer through the twin-decked aircraft and covers its luxurious interiors including Economy Class, Business Class, and First Class, before concluding with a focus on\u00a0Nicole Kidman\u00a0enjoying the unique features of The Residence.<\/p>\n The making of<\/strong><\/span><\/p>\n The film, which has taken more than six-months to produce, was filmed exclusively in\u00a0Abu Dhabi, and utilised state-of-the-art VR technology in its creation. An Etihad Airways A380 was used for three days and fully customised prior to filming; overhead lockers, seats and other sections of the aircraft’s interior were removed to allow for the installation of cutting-edge\u00a0Red Dragoncameras, which were used to perfectly capture the actress’ movement through the aircraft. Hundreds of individual lights were required to ensure smooth and uninterrupted shots.<\/p>\n Etihad Airways and M&C Saatchi Australia collaborated with the Barbarian Group, a subsidiary of Cheil Worldwide, and the creative digital production company MediaMonks to produce the film. The feature was directed by the renowned husband and wife directing duo\u00a0Anthony Atanasio\u00a0and\u00a0Valerie Martinez. The film used pioneering filming techniques to ensure a seamless production with no warping or stitches, achieving unrivalled VR results.<\/p>\n Ola Bj\u00f6rling, MediaMonks’ Global Director of VR, said: \u00abAs the most multidisciplinary medium there is, virtual reality relies more heavily on craft and execution than anything that has gone before it. We believe the display of artistry in every facet of this production is setting a new benchmark for live-action VR.\u00bb<\/p>\n Image over the headline.-<\/strong> Nicole Kidman in the Etihad Airways VR Brand Campaign titled \u00abReimagine\u00bb. \u00a9 Etihad Airways.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n Reimagine | Etihad A380 Virtual Reality experience featuring Nicole Kidman | 360 video<\/span> Related Eastwindmarketing links<\/span>:<\/strong><\/span><\/p>\n Turkish Airlines adds Gotham and Metropolis as new destination<\/a>s<\/span><\/p>\n The Guardian releases 6\u00d79, its first ever 360\u00ba VR journalistic documentary<\/span> Imagine joining Nicole Kidman as she rehearses for her new film (soon to start shooting in Abu Dhabi) on board Etihad\u2019s A380. This is virtually possible in the latest Etihad campaign titled \u00abFlying Reimagined\u00bb, conceived by M&C Saatchi Australia and for the VR and 360\u00ba part of the work both Etihad and its agency have …<\/p>\n<\/a>
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\nEtihad Airways VR Brand Campaign – Reimagine | Featuring Nicole Kidman (Making of )<\/a><\/span><\/p>\n
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\nTime Inc. launches LIFE VR video platform<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"